Broadband Video Review
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The document discusses the growing popularity and business opportunities of online video. It notes that online video viewing is increasing dramatically, with over 10 billion videos viewed per month in 2007. It also discusses how video is becoming a central part of social media as people share, tag, and interact with videos. Finally, it describes Eyespot's video platform and network, which provides tools for users to engage with, personalize, and distribute video content across websites and mobile apps.
Broadband Video Review
- 1. Broadband Video August, 2008
- 2. It’s All About Video “ The success of sites like YouTube and MySpace brings to light the social aspect of video….video can serve as a centerpiece for social interaction or as a means of expression….. Traditional television may begin to seem less desirable than video that can be sent, shared, tagged, clipped, mashed up, and chatted about. ” Approaching the Zettabyte Era , CISCO, June 16, 2008
- 3. Online Video: the billion dollar boom Consumer Internet Traffic
- 4. Online Video: the billion dollar boom Eyespot Application Space
- 5. BusinessWeek on the opportunity: “ Video ad sales are expected to grow from an estimated $775 million this year to $3.1 billion in 2010 and then to $4.3 billion in 2011. Though the numbers sound large, even at $4.3 billion, spending on video ads would account for just $1 of every $10 of Internet advertising.” 76% of Internet users watch or download video online More than half ( 57%) share links to the video they find with others, and 75% say they receive links to watch video that others have sent to them In December 2007, there were over 10 billion online videos viewed (120 billion annualized). Sources: Pew Internet Research; AccuStream iMedia Research, eMarketer, comScore Online Video: the billion dollar boom
- 6. Premium vs. UGC (Social Media)
- 8. Video Engagement Make it Personal plug-and-play video applications with viral distribution to web and mobile environments Fundamental video infrastructure with media management and publishing Branded and controlled syndication of content, and the personalized content users create In-stream monetization across a host of best-in-class ad-networks Access to a growing library of rights-cleared videos, photos & music
- 9. Video Publisher Network Market validation with largest brand names in several verticals Eyespot’s Video Network of Websites
- 10. Video Publisher Network Market validation with largest brand names in several verticals Eyespot’s Video Network of Websites Easy Implementation with ‘plug-and-play’ video for any website
- 11. Video Publisher Network Campaign Platform for Content Owners Syndication opportunities across a growing network 50+ premium content partners Music Film Broadcast TV Premium Content Platform For Producers
- 12. Broadband Video Application Suite Content Contest Management Advertising Exchange Ad-Safe Content Moderation Analytics Content Library Management Content Mixing Studio Content Upload Content Delivery Content Syndication Video Community Mobile Video
- 13. Why Video For Engagement?
- 14. Star Wars Use Case Users personalize Lucas content with their own Thousands of fan films created per month Viral distribution / marketing Controlled & monetized www.starwars.com powered by eyespot Eyespot “Producer’s Bundle” For Lucasfilm Sharing Storage & Streaming reporting Video Filtering Video Galleries Editing Studio Contests Upload Advertising Direct link to http://mashup.starwars.com/
- 15. NBA Use Case Thousands of fans engaged in personalizing content Personalized fan film produced, distributed, and marketed by users Clear path to user-contributed content www.nba.com powered by eyespot Eyespot “Directors Bundle” For NBA Sharing Storage & Streaming reporting Video Filtering Video Galleries Editing Studio Contests Direct link to http://myvideo.nba.com/
- 16. ExpertVillage Use Case Standardized / scalable video platform Multiple in-video advertising sources Detailed reporting/analytics www.expertvillage.com powered by eyespot Eyespot “Hosting Bundle” For ExpertVillage sharing Storage & Streaming advertising reporting
- 17. Step 1: Register Self-service business-to-business portal Get applications in 4 simple steps: Select pricing model Create an account Choose applications Plug and play Website administrators only add snippet of eyespot code www.eyespotnetwork.com
- 18. Step 2: Ingestion Users ingest content on your site via uploader Content ingestion through data API Content Ingestion via eyespot Content Management System
- 19. Step 3: Manage Content previewing Content Editing Content Deletion Content Indexing / Advertising classification Titling Tagging Ranking
- 20. Step 4: Publish Embed players throughout your website Create video galleries with provided templates Create video view detail with provided templates Example Galleries: http://www.eyespottest.com/
- 21. Step 5: Syndicate Video embeds/permalinks Social networks / blogging destinations Across all Eyespot Video Personalization Network Content Campaings across the Network Web / Mobile RSS Blogger MySpace Eyespot Network Mixable Campaigns
- 22. Step 6: Moderate UGC double-blind moderation for videos, & photos Automated audio copyright moderation
- 23. Step 7: Monetize Advertising Exchange Multiple Ad Sources Intelligent optimization Simple integration
- 24. Step 8: Analyze Data warehouse OLAP Interface Canned Reporting Video consumption Video Personalization Content Moderation Video Monetization
- 25. Step 9: Customize Branded players Use your existing player Customized uploader Unique galleries It’s all about your brand!
- 26. The Video Personalization Network www.eyespotnetwork.com
Editor's Notes
- #2: April 2007