SlideShare a Scribd company logo
Our Culture Code
who we are and why
What is culture?
Culture is not office parties, drunken twister and free pizza
(though those things don’t hurt)
Culture is
values
shared beliefs
ways of acting
interpersonal communications
Why is it important to
define company culture?
Company
culture guides
everything
we do
It gives us
It guides decision making
It influences who we hire
who we promote
and who we invite to leave
and each of us being the best we can be
It leads to happiness, productivity
Our culture history
imATHLETE started with friends and family.
Specifically, Jeff’s
A wiki for sports.
Registration and athletic behavior
A way to connect, inform and inspire.
I Am Athlete - Defining Culture at the Intersection of Sports and Technology
I Am Athlete - Defining Culture at the Intersection of Sports and Technology
First partner/employee was my oldest friend, Mark
(who is still on the Board and is an investor)
mark
second oldest friend. first investor.
another long-time friend. brother was first advisor
What we did
Worked hard, moved fast
Stayed focused on a goal
Innovated and improved
Celebrated every success
Hired people who shared
our passion
It worked.
But always room to
strive,
grow
and
improve
the imATHLETE culture
To inspire every athlete to live a healthier
and happier life
the imATHLETE vision
I Am Athlete - Defining Culture at the Intersection of Sports and Technology
Our 7 Core Values
1. Create and celebrate WOW! moments
2. Leadership isn’t a title, it’s a way of acting
3. Be curious, courageous and compassionate
4. Strive for excellence
5. Problem solving, not problem admiring
6. Constructive communication
7. Trust through transparency
#1
A WOW! moment is…
• seeing something that makes
you - or someone else - say
“WOW!”
• learning something new
• going above and beyond the
call of duty (without even
being asked to)
• surprising others with a
positive change
• WOW! moments make us
feel good
• WOW! moments make our
clients feel good
• We all want to be part of
something that makes people
say “WOW!”
Celebrate the WOW!
“Sometimes the best things in life are unexpected surprises”
leadership isn’t a title
it’s a way of acting
#2
A leader is…
• Humble
• Encouraging
• Empathetic
• Honest and ethical with high
integrity
• Approachable
• Willing to make tough decisions
• Self-motivated and proactive
• Able to hold themselves
accountable
• Optimistic, able to turn a
negative situation into a positive
experience
Be
Curious
Courageous
Compassionate
#3
Be Curious
• Proactively find answers and
share what you find
• Ask questions of each other
• Ask questions of our clients
• Embrace your inner 5 year old.
“Why?” “Why?” “Why?”
• Curiosity leads to ideas
• Curiosity breeds innovation
Be Courageous
• Failure is rewarded. Take a chance.
• Stand for what you believe in
• Ask any questions
• Sometimes the scariest thing is just
making a decision. Assess the
options, than do the best you can.
“Great things never came from comfort zones”
Be Compassionate
• Find commonalities not differences
• Give back - internally and externally
• Seek to understand other’s
motivations (especially when you don’t
understand why something was done the
way it was)
• Work to empower each other
strive for excellence
#4
Excellence
• Nobody strives for mediocrity
• Requires intention, effort and
persistence
• It takes a village to achieve excellence
• Take ownership of what you do
• Be proud of what you create
#5
Focus on the solution
• Define the problem
• Explore options
• Never be afraid to ask for help
• Evaluate and select best alternative
• Implement solution
• Learn from the experience and adjust
accordingly
• More important to have ideas for a
solution than to have the right idea
constructive
communication
#6
Constructive Communication
• Be calm
• Be constructive
• Be clear
• Be an empathetic listener
• Avoid reactivity
• Show appreciation and validation
• Let go of your ego
• No personal attacks. Ever.
#7
Transparency
• Open sharing of information
• Honesty
• Regular (constructive) feedback
• It’s ok to ask “why?”
• Don’t avoid the negative
• Admit when you’re wrong
I Am Athlete - Defining Culture at the Intersection of Sports and Technology

More Related Content

PPT
The Values-Driven Startup
PDF
Pop Inc. Culture - v1
PPT
Netflix interview questions and answers
PDF
Culture deck
PDF
We Are Ometrians - The Ometria Culture Deck
PPTX
IMPACT Culture Code
PDF
Sift Media Culture Code - Inspiring Positive Action
PDF
Culture Code - E3 Reloaded - Making Work Suck Less
The Values-Driven Startup
Pop Inc. Culture - v1
Netflix interview questions and answers
Culture deck
We Are Ometrians - The Ometria Culture Deck
IMPACT Culture Code
Sift Media Culture Code - Inspiring Positive Action
Culture Code - E3 Reloaded - Making Work Suck Less

What's hot (20)

PPTX
Breakfast Maker Business Plan
PDF
Acceleration Partners Culture Deck
PPTX
LinkedIn Culture Deck
PPTX
Core values for a company
DOCX
KFC feasibility
PDF
Handy Culture Deck v1.0
PDF
ATTOLLO Culture Deck - Creating the future together.
PPTX
Soundstripe culture deck 2017
PDF
Patreon's Culture Deck
PDF
The Socious Way Culture Code: How We Work & What We Value
PPTX
Culture at Nanigans
PDF
CultureTalk: Our #CultureCode
PDF
Restaurant business plan
PPTX
IKEA marketing management case study
PDF
Culture at Uberflip
PPTX
Building a Great Organizational Culture
PPTX
Culture deck
PPTX
Price volatility in the coffee market
PDF
UpStart's Culture Deck
PPTX
Generation Z and the workplace
Breakfast Maker Business Plan
Acceleration Partners Culture Deck
LinkedIn Culture Deck
Core values for a company
KFC feasibility
Handy Culture Deck v1.0
ATTOLLO Culture Deck - Creating the future together.
Soundstripe culture deck 2017
Patreon's Culture Deck
The Socious Way Culture Code: How We Work & What We Value
Culture at Nanigans
CultureTalk: Our #CultureCode
Restaurant business plan
IKEA marketing management case study
Culture at Uberflip
Building a Great Organizational Culture
Culture deck
Price volatility in the coffee market
UpStart's Culture Deck
Generation Z and the workplace
Ad

Similar to I Am Athlete - Defining Culture at the Intersection of Sports and Technology (20)

PPTX
Why Struggle To Fit In When You Were Born To Stand Out?
PDF
Agility and life
PDF
Game Studio Leadership - SIEGE 2017
PPTX
Hiring Trends: What Law Practices Can Learn from Silicon Valley
PPTX
#CultureCode: PeopleLead
PPTX
Work Ethos
PPTX
Startup Secrets - Vision, Mission, Culture
PPTX
Tecumseh Soccer Club: Culture Shift
PPTX
AirCamp Values Deck
PDF
KEY Difference - Hiring Manifesto
PDF
Game Studio Leadership: You Can Do It
PPTX
Ksu teen leadership 2015 -day 2
PPSX
Leadership skills
PPTX
Rouse-Culture Presentation.pptx
PPTX
Assume Pos Intent 7 13
PPTX
Dating Skills For Engineers ( 2013 Version)
PPTX
Let's Talk About Culture
PDF
Gannett Media Ventures Endurance - Company Culture
PDF
Evolution Week 2 - Alignment, Feedback, Culture
PPTX
Agility and life
Why Struggle To Fit In When You Were Born To Stand Out?
Agility and life
Game Studio Leadership - SIEGE 2017
Hiring Trends: What Law Practices Can Learn from Silicon Valley
#CultureCode: PeopleLead
Work Ethos
Startup Secrets - Vision, Mission, Culture
Tecumseh Soccer Club: Culture Shift
AirCamp Values Deck
KEY Difference - Hiring Manifesto
Game Studio Leadership: You Can Do It
Ksu teen leadership 2015 -day 2
Leadership skills
Rouse-Culture Presentation.pptx
Assume Pos Intent 7 13
Dating Skills For Engineers ( 2013 Version)
Let's Talk About Culture
Gannett Media Ventures Endurance - Company Culture
Evolution Week 2 - Alignment, Feedback, Culture
Agility and life
Ad

Recently uploaded (20)

PPTX
Business Ethics - An introduction and its overview.pptx
PDF
kom-180-proposal-for-a-directive-amending-directive-2014-45-eu-and-directive-...
PPT
Chapter four Project-Preparation material
PDF
A Brief Introduction About Julia Allison
PDF
Types of control:Qualitative vs Quantitative
PPTX
AI-assistance in Knowledge Collection and Curation supporting Safe and Sustai...
PDF
Chapter 5_Foreign Exchange Market in .pdf
PDF
Deliverable file - Regulatory guideline analysis.pdf
PPT
340036916-American-Literature-Literary-Period-Overview.ppt
PPT
Data mining for business intelligence ch04 sharda
PDF
Nidhal Samdaie CV - International Business Consultant
PDF
Power and position in leadershipDOC-20250808-WA0011..pdf
PDF
Dr. Enrique Segura Ense Group - A Self-Made Entrepreneur And Executive
PPTX
Lecture (1)-Introduction.pptx business communication
PPTX
HR Introduction Slide (1).pptx on hr intro
PPTX
CkgxkgxydkydyldylydlydyldlyddolydyoyyU2.pptx
PDF
MSPs in 10 Words - Created by US MSP Network
PDF
Reconciliation AND MEMORANDUM RECONCILATION
PDF
Business model innovation report 2022.pdf
PPTX
Amazon (Business Studies) management studies
Business Ethics - An introduction and its overview.pptx
kom-180-proposal-for-a-directive-amending-directive-2014-45-eu-and-directive-...
Chapter four Project-Preparation material
A Brief Introduction About Julia Allison
Types of control:Qualitative vs Quantitative
AI-assistance in Knowledge Collection and Curation supporting Safe and Sustai...
Chapter 5_Foreign Exchange Market in .pdf
Deliverable file - Regulatory guideline analysis.pdf
340036916-American-Literature-Literary-Period-Overview.ppt
Data mining for business intelligence ch04 sharda
Nidhal Samdaie CV - International Business Consultant
Power and position in leadershipDOC-20250808-WA0011..pdf
Dr. Enrique Segura Ense Group - A Self-Made Entrepreneur And Executive
Lecture (1)-Introduction.pptx business communication
HR Introduction Slide (1).pptx on hr intro
CkgxkgxydkydyldylydlydyldlyddolydyoyyU2.pptx
MSPs in 10 Words - Created by US MSP Network
Reconciliation AND MEMORANDUM RECONCILATION
Business model innovation report 2022.pdf
Amazon (Business Studies) management studies

I Am Athlete - Defining Culture at the Intersection of Sports and Technology

  • 1. Our Culture Code who we are and why
  • 3. Culture is not office parties, drunken twister and free pizza (though those things don’t hurt)
  • 4. Culture is values shared beliefs ways of acting interpersonal communications
  • 5. Why is it important to define company culture?
  • 9. It influences who we hire who we promote and who we invite to leave
  • 10. and each of us being the best we can be It leads to happiness, productivity
  • 12. imATHLETE started with friends and family. Specifically, Jeff’s
  • 13. A wiki for sports. Registration and athletic behavior A way to connect, inform and inspire.
  • 16. First partner/employee was my oldest friend, Mark (who is still on the Board and is an investor) mark second oldest friend. first investor. another long-time friend. brother was first advisor
  • 17. What we did Worked hard, moved fast Stayed focused on a goal Innovated and improved Celebrated every success Hired people who shared our passion
  • 19. But always room to strive, grow and improve
  • 21. To inspire every athlete to live a healthier and happier life the imATHLETE vision
  • 23. Our 7 Core Values 1. Create and celebrate WOW! moments 2. Leadership isn’t a title, it’s a way of acting 3. Be curious, courageous and compassionate 4. Strive for excellence 5. Problem solving, not problem admiring 6. Constructive communication 7. Trust through transparency
  • 24. #1
  • 25. A WOW! moment is… • seeing something that makes you - or someone else - say “WOW!” • learning something new • going above and beyond the call of duty (without even being asked to) • surprising others with a positive change
  • 26. • WOW! moments make us feel good • WOW! moments make our clients feel good • We all want to be part of something that makes people say “WOW!” Celebrate the WOW! “Sometimes the best things in life are unexpected surprises”
  • 27. leadership isn’t a title it’s a way of acting #2
  • 28. A leader is… • Humble • Encouraging • Empathetic • Honest and ethical with high integrity • Approachable • Willing to make tough decisions • Self-motivated and proactive • Able to hold themselves accountable • Optimistic, able to turn a negative situation into a positive experience
  • 30. Be Curious • Proactively find answers and share what you find • Ask questions of each other • Ask questions of our clients • Embrace your inner 5 year old. “Why?” “Why?” “Why?” • Curiosity leads to ideas • Curiosity breeds innovation
  • 31. Be Courageous • Failure is rewarded. Take a chance. • Stand for what you believe in • Ask any questions • Sometimes the scariest thing is just making a decision. Assess the options, than do the best you can. “Great things never came from comfort zones”
  • 32. Be Compassionate • Find commonalities not differences • Give back - internally and externally • Seek to understand other’s motivations (especially when you don’t understand why something was done the way it was) • Work to empower each other
  • 34. Excellence • Nobody strives for mediocrity • Requires intention, effort and persistence • It takes a village to achieve excellence • Take ownership of what you do • Be proud of what you create
  • 35. #5
  • 36. Focus on the solution • Define the problem • Explore options • Never be afraid to ask for help • Evaluate and select best alternative • Implement solution • Learn from the experience and adjust accordingly • More important to have ideas for a solution than to have the right idea
  • 38. Constructive Communication • Be calm • Be constructive • Be clear • Be an empathetic listener • Avoid reactivity • Show appreciation and validation • Let go of your ego • No personal attacks. Ever.
  • 39. #7
  • 40. Transparency • Open sharing of information • Honesty • Regular (constructive) feedback • It’s ok to ask “why?” • Don’t avoid the negative • Admit when you’re wrong

Editor's Notes

  • #24: Create and celebrate wow! moments (inspiration + innovation) Constructive communication (happy customers doesn’t come from a department, it comes from a company attitude)