The target audience for the media product is 14-19 year old males who typically spend time with friends listening to music, going to concerts, and discovering new bands on their phones and iPods. They have a large collection of music from both popular and lesser-known bands, and their wardrobes contain merchandise from past concerts and bands they enjoy. They spend most of their money on albums and band merchandise instead of clothing, so their jeans and shoes are worn and ratty.