The document discusses the target audience for a pop music magazine. The target audience is 16-23 year olds, both male and female. This age group is heavily influenced by music and it plays a large role in their lives through relaxing, studying, and socializing. They are currently students in college or university. The magazine will feature both male and female artists to appeal to both genders. Popular music genres like those of Rihanna, Justin Bieber, and Ed Sheeran will be featured to attract the target demographic.