Kerrang!
- 1. By Harry
- 2. The target audience of the magazine is 15-24 year old males. This is seen as attractive by the advertisers because it proves a younger profile is a big advantage as traditionally this age group is elusive and expensive to reach.
- 3. The genres of the magazine are various types of rock music which are: Metal Punk Alternative The magazine features bands that suit these specific genres: Black Veil Brides (Metal) All Time Low (Punk) Lostprophets (Alternative)
- 4. The magazine’s content consists of: Advertisements for other products, concerts etc. Posters of bands for readers Letters sent in from readers Interviews with band members Columns such as “Chord in a mosh” which appeal to the reader due to the music genre featured
- 5. The language used in the magazine is shown as informal with how the words “insane” and “brodown” are used. Swearing is also shown in the magazine through the interviews with the bands featured which supports the informality of the language used.
- 6. The artists featured in the magazine are represented in a way to make them seem fitting with the rock music genre. These representations can seem to be more appealing to males due to the artist’s poses being seen as more masculine.
- 7. The advertising for products and concerts used in the magazine are meant to appeal to the same target audience as the magazine itself. These products include: Albums from artists that are of the same music genre Upcoming concerts featuring bands that are of the same music genre Technology such as headphones, phone and gaming Alternative clothing These fit in with the target audience’s lifestyle such as gaming, using technology and going to concerts
- 8. The readers of the magazine are seen as people who live and breathe rock music. This helps their choice of friends, their hobbies, leisure time, attitudes and fashion sense. They’re fanatical about music and engage with it 24/7, from the minute they wake up till the minute they fall asleep. When they are not listening to music or watching music TV, they’re talking to their friends about music, attending gigs or playing instruments and dreaming about rock stardom. This way they can feel more individual. They have a fashion trend setter in their peer group but they’re heavily influenced by musical icons and scenes. Like the bands they support they’re extremely loyal to the brand they trust. The way they look and the clothes they wear are integral to communicating “their identity” to the world.
- 9. Kerrang! will ensure that we are constantly appealing to our spectrum of readers. From the younger teenage readers who are more open to different genres of rock music – from emo to thrash etc, to the readers who respect Kerrang! as an authority when it comes to our scene’s heritage bands. Each issue will include a balance of bands and scenes to guarantee that we’re providing for our readers’ need for variety and their passionate appetite for their favourite bands as well as their desire to be introduced to new music within our world. We will focus on the BIGGEST things that are going on in our world each week, as well as guaranteeing that we are giving our main base of younger readers everything they need to get into, on top of this the interest in older, harder bands, cementing our role as an educator.
- 10. These are the figures shown to represent the circulation and the number of readers of Kerrang! over a period of time: 40,203(JAN-JUN '12) Circulation 387,000 (APRIL–SEPT '12) Readership