Sharing video pp
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This document discusses the rise of social media platforms for sharing videos like YouTube. It notes that YouTube had its first video uploaded in 2005 and by 2010 was hosting 13 million hours of videos uploaded per year. The document then covers best practices for creating successful video content for YouTube, such as focusing on authenticity, entertainment, intimacy, and unusual angles. It also provides data on viewer drop off rates over the first two minutes of watch time. Finally, it discusses monetization strategies like YouTube's Partner Program and shares an example of a successful YouTube cooking channel.
Sharing video pp
- 1. Justin Ernst COMM 5007 Current Issues in Social Media
- 2. Social Media Idea oriented Cost have decreased • Recording Equipment • Editing Software
- 3. Comments Keywords Rankings Viral Promotion “How to”
- 6. First YouTube video upload April 2005 In 2010, 13 million hours uploaded 35 hours of video uploaded every minute 78.5 of total video share market Adapted to social media feel Oct. 2005 Ad dependent Content Partners Program
- 7. Viewer Engagement Large Audiences Showcasing the Product
- 8. Creates strong connection Video stimuli is more appealing 50%-80% of meaning is conveyed through body language
- 9. More people are watching television than reading Internet is widely available All ages can connect
- 10. Viewers can easily find new products Can teach consumers how to use products Offers vehicle for reviews through comments
- 11. Creating a video is easy, creating an appealing one isn’t Paul Gillin • AEIOU Rule Authentic Entertaining Intimate Offbeat and Unusual
- 12. Authentic • Real people in real locations • Homemade feel • High production may lead to distrust Entertaining • People enjoy fun content • Entertainment will carry product Intimate • Humans interested in peers’ stories • Voyeuristic Offbeat and Unusual • “Old Spice Guy” (Isaiah Mustafa) • Distinct and memorable • Challenge a taboo
- 13. How many people have left after.. • The first ten seconds? • The first thirty seconds? • The first minute? • The second minute?
- 14. By the ten second mark of a video, • 10.39% of viewers have left By the thirty second mark of a video, • 33.84% of viewers have left By the first minute mark of a video, • 53.56% of viewers have left By the second minute mark of a video, • 76.29% of viewers have left According to video distribution service, TubeMogul
- 15. Primary Sharing • Initial source of shared video • Usually done by video creator Secondary Sharing • Super Bowl Doritos commercials • Early viewers share content Friends, fans, customers Tertiary Sharing • Spread by people with no connection to original video creator • Content that is sharable through many platforms
- 16. YouTube Partner Program • Focus on content first Constant theme Established audience base • Promote the channel Blog post Merchandise • Update frequently Numerous videos means more clicks Keeps viewers coming back • Keep up with analytics Know your demographics
- 17. YouTube cooking channel YouTube Channel started in Sept. 2010 6,617,414 subscribers 750,830,440 views Recently landed own TV show on FYI
- 18. Will online videos become the dominant form of advertising and marketing over television? Why or why not? What are the pros and cons of allowing viewers to skip commercials after a few seconds?