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LBS: Location Based Salad Luke Pilon | Mobiah
eMarketer estimates that there were 63 million location-based services (LBS) users worldwide in 2008, and expects  this number to reach 486 million in 2012 YEAR LBS Users, millions % Change 2007 18.9 - 2009 61.3 224.1% 2009 134.0 118.8% 2010 215.3 60.7% 2011 329.0 52.8% 2012 486.0 47.7%
80% of purchases are made 10 miles from home
Ad Targeting Digital Right Management Localizing Content Fraud Prevention
Making a Delicious Location Based Salad Ingredients and their Attributes - IP Intel, HTML5 and Your Data Preparation: Slicing your Sources and Cutting your Data How to Serve: Toss With Flare and Best Practices
IP Geolocation
 
<?php echo do_shortcode( ‘[geocity]’); ?>
HTML 5 is Amazing
Not all at once, not even on your birthday. #sorry
% of Usage 24.90% 42.40% 25.90% 4.00% 2.40% IE Supported
Every browser  Each with different stripes
Function get_location() {  navigator.geolocation.getCurrentPosition(showmap); } //callback function once location has been granted Function show_map(position) {  var latitiude = position.coords.latitude;  var longitude = position.coords.longitude; //let ’s add some value! }
1. IP Intel 2. HTML5 Permission 3. A mix of both is best
Too much flare = good, Too much geo = bad
Structure page content so a user can modify it
Give users a way out, or options to change
Privacy Policy FTW
Allow feedback
Thank You Questions?
@LukePilon Software Architect Wordpress software designer AC/DC, LOLcats and 80s Movies www.quova.com/developer www.geoposty.com

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Location Based Salad - Future of Web Applications - Las Vegas 2011

Editor's Notes

  • #4: show a “Home Sweet Home” patchwork sign”
  • #5: Picture of person/baker w/ big slice of pie
  • #7: Image of PCs on a map with tear-shaped location dots over them and a neon sign that says “Always Open” or “24 hours”
  • #9: white lettering on black background
  • #10: Image of the holy grail
  • #11: image of birthday cake with candles
  • #12: Create the following charts and have them each build in roughly a quarter of the slide, clockwise from the upper left
  • #13: The browser gets to decide how the location gets done
  • #14: white text on black
  • #15: Image of a cook chopping produce for a salad
  • #16: image of “flare” i.e. suspenders with lots of crap buttons on them. Watch “Office Space” if necessary
  • #17: white text on black
  • #18: Exit signs in different languages
  • #19: Use slide 3 from attachment, but use below copy
  • #20: image of a comment box
  • #21: black slide w/ white text
  • #22: @LukePilon -Software Architect -Wordpress software designer -AC/DC, LOLcats and 80s Movies www.quova.com/developer www.geoposty.com