Taking Your Local Business To The Next Level With Location-Based Services
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The document discusses the importance of location-based services for local businesses, emphasizing how a majority of consumers perform local searches and make offline purchases based on that research. Key statistics highlight the growth of local search and the rise of mobile access, indicating the need for businesses to optimize their online presence and engage with customers on platforms like Google Places, Yelp, and Foursquare. It concludes with a six-step action plan for effectively integrating location-based marketing strategies to enhance ROI and drive sales.
Taking Your Local Business To The Next Level With Location-Based Services
- 1. Taking Your Local Business To The Next Level With Location-Based Services Presented by Brenda Horton www.hware.com Twitter: @BrendaHorton -- Facebook: facebook.com/BrendaTelloHorton Fan Page: facebook.com/HwareFB -- blog: www.hware.com/blog -- email: info@hware.com
- 2. Outline • Statistics on local search. • Why your local business should pay attention to location-based services. • Engaging your target audience with location-based services. • A 6 step high-level location-based marketing action plan.
- 3. A short story on how I stumbled upon technology marketing tools for my small business...And how it forever CHANGED the way I do business.
- 4. What Is Location-Based Services?
- 5. Think of location-based services as bridging the gap between social networks, the internet, and real social life.
- 6. Local Search Is Changing the game for businesses who want to market locally online.
- 7. If You Are A Local Small Business Then pay attention to the following statistics.
- 8. 80% of searchers research online before purchasing in a 10-20 mile radius
- 9. Almost every local search Includes mapped results.
- 10. Local Search Stats 90% of online commercial searches result in offline brick and mortar purchases.
- 11. Local Search Stats 82% of local searches follow up offline via an in-store visit, phone call, or purchase.
- 12. Local Search Stats 74% of internet users perform local searches.
- 13. Local Search Stats 73% of online activity is related to local content.
- 14. Local Search Stats 80% of budgets are spent within 50 miles of the home.
- 15. Local Search Stats 66% of Americans use online local search like Google Local Search, Bing and Yahoo.
- 16. Local Search Stats 54% of Americans use the internet for local search instead of the phone book.
- 17. Local Search Stats 35% of all searches are local.
- 18. Local Search Volume is growing exponentially at 50% every year. • 1 billion local searches per month in 2009 • 1.5 billion local searches per month in 2010 (projected) • 2.3 billion local searches 2011 (projected) • 3.45 billion local searches 2012 (projected)
- 19. Search used to be strictly a desktop affair. That’s changing!
- 20. We are currently experiencing a mobile REVOLUTION.
- 21. The #1 access method for local information is the mobile browser with 20.7 million users per month.
- 22. 50% of connections to the internet are from mobile phones.
- 23. 90% of adult shoppers carry a phone while shopping.
- 24. Mobile redemption rates are already 10X higher than mail or newspaper coupons.
- 25. In 5 years more than half of all brands will spend 25% of their budgets on mobile.
- 26. Mobile is the most broadly used media in the world (more than TV or internet).
- 27. That means we are connected 24/7.
- 28. What does that mean for your local business?
- 29. Your customers are looking for you. Are they finding you?
- 31. By claiming your your business on Google Places it tells the search engines that they have the most accurate and up-to-date information about your business location.
- 32. Google Places It gives YOU, the business owner an opportunity to out-rank competitors by optimizing your business listing for targeted keyword sets and geographic areas.
- 33. Google Places Claiming your place page is important, but adding relevant content to it is what will help with rankings.
- 34. Your customers are talking about you. Are you listening?
- 35. Yelp
- 36. Yelp Over 38 million people visited Yelp in August 2010 to make spending decisions.
- 37. Yelp • Communicate with your customers privately or publicly. • Track how many people view your biz page. • Add photos, detailed biz description. • Announce special offerings. • Post up-to-date information and specialties.
- 38. Yelp • Added check-in capabilities in 2010 • iPhone app version 4
- 39. Are you following the conversation?
- 40. Postling is like Google Alerts meets Ping.Fm
- 41. Are you following the conversation where 3 million people are?
- 42. Foursquare • Bills itself as 50% friend finder, 30% social guide, 20% nightlife game. • Links digital and real worlds
- 43. Foursquare users check-in to places like • Airports • Bars • Restaurants • Starbucks on their smart phones
- 44. Foursquare • Check-in functionality • Earn points • Get badges • Social City Guide • Friend Finder
- 45. Foursquare • Specials - discounts, prizes • Point and reward system • Signs at entrances and windows • Incorporates gaming elements • Mayor
- 46. Top 3 Categories on Foursquare • Tv Network or Tv Show • Newspaper, Magazine or News Website • City Guides - LOCAL BUSINESSES
- 47. Big Brands jumping on Foursquare • Zagat - 62,573 • Bravo 61,237 • MTV - 58,494 • The History Channel - 57,136 • Bastard Jeans - 43,863
- 48. Learn from big brands! Check out how they are using Foursquare. • Enticing users with timed incentives • Special badges • Curated hot spots
- 50. Facebook Places
- 51. Are you connecting with a highly targeted audience online?
- 52. Are you reaching out to them? where they are hanging out?
- 53. Are you giving them incentives to buy from you?
- 54. Merging Technologies Foursquare + Groupon = GroupTabs
- 56. You know what the best part is? Most location-based services are cheap or FREE!
- 57. Questions to ask yourself before you jump on the bandwagon.
- 58. Is your online presence already optimized? • SEO Search Engine Optimization in place? • Social media tools already being used? • Clear on your message/content? • Clear on your target audience?
- 59. A 6 Step Location-Based Marketing Action Plan
- 60. 1. Be clear on who your target audience is.
- 61. ...and where they are hanging out online and offline.
- 62. 2. Set clear and realistic goals.
- 63. 3. Identify the best location- based services for your business.
- 64. 4. Take Action! • sign up for key location- based services • start engaging, promoting, incentivizing • monitor your biz online • respond • convert to sales
- 65. 5. Track and measure results.
- 66. 6. Adapt • Review • Revisit • Rethink • Revise • Repeat
- 67. The ultimate ROI Return On Investment The LBS you implement needs to increase sales and revenue.
- 68. Otherwise, it’s just another online tool to distract you from your Small Biz.
- 69. This concludes Taking Your Local Business To The Next Level With Location-Based Services. Thank You!
- 70. For more FREE Small Biz tips and strategies sign up for Hware’s Blog at www.hware.com/blog