3dready
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3DSwitch is a company that has been researching and developing 3D television technologies since 2004 and owns several related brands and domains. It aims to establish a common standard for 3D content transmission and viewing across multiple source formats and display methods by gathering major industry players. Its strategy is to distribute 3D content over existing infrastructure, support viewing on both new and existing devices, and empower user-generated content creation to drive demand for 3D viewing experiences.
3dready
- 1. 3DSwitch
- 2. Company Profile 3DTV R&D since 2004 Multiple patents on transmission, processing and display technologies Owner of the brand 3DReady and domains 3dready.com, .tv ipTronix joined in 2008 Strategic partnerships with Eutelsat, Hyundai and more
- 3. Today Multiple source formats Multiple display methods Incompatible formats!!! Until Now!
- 4. Marketing Strategy Gather major players around a common standard Transport content over existing infrastructure Allow fruition on existing installations (limited quality) Provide high quality user experience with new products Empower user generated content Create Demand and satisfy it Keep It Stupid Simple
- 7. 3D Ready Benefits Content Format is embeded in source Any format is converted to suit display Seamless switching between 2D and 3D content 3D content can be seen on 2D TVs withstand high compression and low resolution
- 8. Deliverables IP libraries to update existing STB and TVs IP cores to decode watermarking and reformat content Reference implementation on scalers, MPEG decoders, FPGA boards