This document provides an introduction to blogging for creatives and entrepreneurs, including what a blog is, examples of popular blogging platforms both hosted and self-hosted, tips for getting started like choosing a domain name and social networks, and how to promote a blog through commenting, links, and tying online networks together. Key aspects of blogging covered include creating content, inviting conversation, customizing appearance with themes and plugins, and having a plan to execute one's vision for their blog.