Where Is Your Content Taking You? Intentional Strategies for Content Creation
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The document discusses intentional strategies for content creation, emphasizing the need for visibility, customer attraction, and relationship building to enhance business value and increase revenues. It outlines various content options and the importance of resource commitment, including staff and agency collaboration, to support effective content marketing strategies. Future trends mentioned include mobile, personalized, and gamified experiences.
Where Is Your Content Taking You? Intentional Strategies for Content Creation
- 1. WHERE IS YOUR CONTENT TAKING YOU? Intentional Strategies for Content Creation Kathryn Gorges Marketing Consulting
- 2. ROADMAP FOR TODAY Where the heck are we? The Big Picture The Choice Commitment What It Will Take On the Horizon © 2012 KATHRYN GORGES MA R K E T I N G P O S S I B I L I T Y 2
- 3. WHERE ARE WE NOW? Promotions Blog entries Links to interesting Tweets articles Content calendar Questions Themes Pictures and graphics Metrics © 2012 KATHRYN GORGES MA R K E T I N G P O S S I B I L I T Y 3
- 4. THE BIG PICTURE Create visibility Attract new customers Build relationship with loyal customers Increase perceived value Maintain or increase price Increase revenues Connect with best fit target market segments © 2012 KATHRYN GORGES MA R K E T I N G P O S S I B I L I T Y 4
- 5. ONLINE ENGAGEMENT IS CONTENT Storytelling Sharing Useable Information Simplifying complexity How to Exclusive information Depth and transparency Curiousity Inspiration and emotion © 2012 KATHRYN GORGES MA R K E T I N G P O S S I B I L I T Y 5
- 6. CONTENT OPTIONS (OR… WHAT IS YOUR BUSINESS?) 1. Play around 2. Experimentation with intention 3. Rhythm, process, metri cs 4. Integrated with job positions and the culture 5. Monetized content © 2012 KATHRYN GORGES MA R K E T I N G P O S S I B I L I T Y 6
- 7. PRODUCT COMPANIES BECOMING MEDIA COMPANIES © 2012 KATHRYN GORGES MA R K E T I N G P O S S I B I L I T Y 7
- 8. COMMITMENT AND POTENTIAL INFORM YOUR STRATEGY Resources Your business values and culture Integrating Inbound and Outbound Focus © 2012 KATHRYN GORGES MA R K E T I N G P O S S I B I L I T Y 8
- 9. RESOURCES REQUIRED Structure that enables creation and publishing Staff combined with subject matter expert Agencies, creative resources Metrics that reflect your business objectives Mindset – 24x7 tools Skills © 2012 KATHRYN GORGES MA R K E T I N G P O S S I B I L I T Y 9
- 10. ON THE HORIZON… Mobile Personalized Anticipatory Gamified Experience for itself © 2012 KATHRYN GORGES MA R K E T I N G P O S S I B I L I T Y 10
- 11. CONTENT IS GOING… © 2012 KATHRYN GORGES MA R K E T I N G P O S S I B I L I T Y 11
- 12. Kathryn Gorges Facebook.com/SocialMarketingDi Marketing Consulting va 831-325-6158 LinkedIn.com/in/KathrynGorges @kagorges @SocialMktgDiva Marketing Possibility Be Powerfully Irresistible © 2012 KATHRYN GORGES MA R K E T I N G P O S S I B I L I T Y 12