Facebook Intro for Business
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The document discusses the importance of Facebook for businesses, focusing on strategies for engaging with audiences and building customer relationships. It underscores the platform's extensive reach, user engagement statistics, and the potential for word-of-mouth marketing to foster loyalty. Key recommendations include consistent posting, utilizing analytics, and creating valuable content to enhance brand visibility and trust.
Facebook Intro for Business
- 2. Command and Control or Outbound Marketing1/2010 Kathryn GorgesThe Social Marketing Diva2
- 3. The New Global Village1/2010 Kathryn GorgesThe Social Marketing Diva3
- 4. Social or Relationship or Inbound Marketing1/2010 Kathryn GorgesThe Social Marketing Diva4HeartInspirationContributionMissionSoulPersonality
- 5. Take advantage of the level playing field1/2010 Kathryn GorgesThe Social Marketing Diva5
- 6. Why bother?We trust our friends more than adsFacebook is ubiquitous 1/2010 Kathryn GorgesThe Social Marketing Diva6From The Economist Jan 28th 2010
- 7. Is Facebook a waste of business time?People really use social mediaAnd Facebook is where it’s at1/2010 Kathryn GorgesThe Social Marketing Diva7From The Economist Jan 28th 2010
- 8. Facebook Statistics2nd most popular site after Google6 years old350 million users —3rd largest nation in the world55 million updates per day3.5 billion pieces of content every week70% of the audience is outside the US From The Economist Jan 28th 20101/2010 Kathryn GorgesThe Social Marketing Diva8
- 9. Facebook Benefits“In many ways the world of commerce is a perfect place for a social network to flourish. Doing business, after all, boils down to managing a complex web of relationships with customers, suppliers and others.”-From The Economist Jan 28th 20101/2010 Kathryn GorgesThe Social Marketing Diva9
- 10. Facebook ObjectiveBuild relationships => loyaltyWord of mouth marketing => sharing among the communityReveal the breadth and depth of your brand/valueCreate trust through consistent interactionBottom line: repeat business and referrals1/2010 Kathryn GorgesThe Social Marketing Diva10
- 11. How do I engage with Facebook?TipsInsightsIndustry newsTrendsSpecial events and opportunitiesInside informationYour work1/2010 Kathryn GorgesThe Social Marketing Diva1180/20 Rule: 80% contribution 20% promotion
- 12. Facebook Posting Tips2-4 times per week at least, but not more than 1 a dayOrganize your posts e.g. Monday’s twitter tipScheduleConsistentQuality content – meaningful, useful infoMaintain your brand styleVariety of postsLink posts have thumbnails: that’s goodPhoto and video postsInvite comments, respond to them - engage1/2010 Kathryn GorgesThe Social Marketing Diva12
- 13. Facebook Advanced TipsVanity urlname with 25 fansE.g. www.facebook.com/SocialMarketingDivawww.fb.me/SocialMarketingDivawww.facebook.com/usernameTwitter tie-inwww.facebook.com/twitterTweets your Facebook postsConnect your blogNotesNetworkedBlogsMessages to fansSparinglyCustom tabs and landing pagesFBMLAsk fans to share/like/comment to get your post into feeds1/2010 Kathryn GorgesThe Social Marketing Diva13
- 14. Let everyone know about your new Facebook page!Ask your friends to fan you. Invite them to help create your success.Use your email list to send an invitationFacebook badge on your websiteFan page adsFan box widgetKeep your updates in your fans feeds1/2010 Kathryn GorgesThe Social Marketing Diva14
- 15. 1/2010 Kathryn GorgesThe Social Marketing Diva15
- 16. 1/2010 Kathryn GorgesThe Social Marketing Diva16
- 17. 1/2010 Kathryn Gorges17The Social Marketing Diva
- 18. 1/2010 Kathryn Gorges18The Social Marketing Diva
- 19. 1/2010 Kathryn Gorges19The Social Marketing Diva
- 20. 1/2010 Kathryn GorgesThe Social Marketing Diva20Facebook Insights: Analytics
- 21. Sign up – create a fan page1/2010 Kathryn GorgesThe Social Marketing Diva21
- 22. Create a Facebook business fan page1/2010 Kathryn GorgesThe Social Marketing Diva22
- 23. Keys to Social Marketing Community
- 24. Connection
- 25. Contribution
- 26. Conversation
- 27. CollaborationOpen the door to Customer Loyalty1/2010 Kathryn Gorges23The Social Marketing Diva