Scope of research - Research Methodology - Manu Melwin Joy
- 1. Scope of research Research Methodology
- 2. Prepared By Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations. Manu Melwin Joy Assistant Professor Ilahia School of Management Studies Kerala, India. Phone – 9744551114 Mail – manu_melwinjoy@yahoo.com
- 3. Environmental Level 1. Technological innovations. 2. Competitors Analysis. 3. Industry fears. 4. New Market entry. 5. New product development Organizational Level 1. HRM. 2. Finance. 3. Production. 4. Organizational Effectiveness and Success. Marketing Level 1. Product. 2. Price. 3. Place. 4. Promotion. 5. Sales. 6. Customer. Scope of research
- 4. Environmental level • Technological innovations: Research is conducted to know & adapt new technological innovations, developments in machinery, method, etc. used . For e.g., to know level of use of information technology e.g. Networking, Tally, SAP, etc. in the organization.
- 5. Environmental level • Economical, Socio-Cultural, Natural, Political - Legal Environments : Research is also done to know the characteristics, complexity, dynamism of socio-Cultural, economical, political- legal, which ultimately gives the idea of the potential, feasibility, viability etc. of the market.
- 6. Environmental level • Competitors Analysis: Companies conducts research for studying the strategic patterns of competitors, their strengths & weaknesses for making better strategies for competing effectively in order to survive & thrive in the market.
- 7. Environmental level • Industry fears: Research is conducted sometimes to know the survival & growth opportunities of an industry. it may be due to the extinction of raw material/sources of raw material . E.g. Finishing stock of Petroliam, coal may cause the extinction for automobile & power industry thus research for alternative sources/solutions is conducted. For the above e.g. the solutions are electric car(automobile), CNG gas generated Automobile, Battery driven Automobiles.
- 8. Environmental level • New Market entry: Before making any entry into any new market , companies conduct research/pilot survey to know market potential, commercial feasibility, growth rate for the acceptance level of the consumers.
- 9. Environmental level • New product development: Research is mainly conducted to know needs, wants, desires, tastes, preference, problems, demography, psychography etc. of consumers. On the basis of which Organizations may develop new products & Services.
- 10. Organizational level • HRM: it is related to Efficiency, productivity, Effectiveness, performance, Satisfaction level of Employees, structure, culture etc. of the organization.
- 11. Organizational level • Finance: It may be related to any operation like financial analysis, Capital structure, Ratio analysis etc. Research is done to evaluate the performance or viability of the existing systems /procedures /approaches for the same, in order to improve the existing one or develop new methods for the same. Ultimately the motive remains for reducing loss & increase profitability.
- 12. Organizational level • Production: Here, research is related to know and improve the efficiency, productivity, effectiveness level of workers , process planning, materials planning, layout, purchasing etc. which ultimately have objectives of cost minimization & Profit maximization.
- 13. Organizational level • Organizational Effectiveness and Success: It is related to effectiveness, efficiency, rationality, viability of general management, administration, systems, procedures, operations, policies, rules ,Regulations etc. prevailing currently in the organization. Any research which can contribute to enhance the effectiveness of the organization or towards the success of the organization
- 14. Marketing level • Product: Research is conducted to improve quality, features, design, packaging, labeling, and differentiation etc. of the products or services.
- 15. Marketing level • Price: Research is conducted for the cost minimization, determining Pricing methods(strategies), develop new pricing strategies etc. for the product in order to attract & retain the customers.
- 16. Marketing level • Place: Research is also conducted for evaluating & improving the performance, satisfaction, effectiveness of the distribution channels (Retailers, Dealers, agents etc.)
- 17. Marketing level • Promotion: Research is also conducted to determine & develop appropriate & new approaches/methods for Advertising, Sales promotion as per the target market.
- 18. Marketing level • Sales : Research is conducted to know the sales performance(sales audit), effectiveness & efficiency of the sales force, Determination of Sales Quota, defining Sales Territory, developing innovative & effective sales training & motivating techniques
- 19. Marketing level • Customer: current trend of shopping & Consumption patterns of consumers Scope.