Contagion On
Social Networks
Lecture 11
To understand:
Aims Lecture 11
The functioning of contagion in networks
Some properties of real life social networks
How does network structure
impact behavior?
Networks & Behavior
In this lecture we will take
the networks as given
We are going to see the effect of a network on behavior
Simple infections, contagion, diffusion (1 or 0)
Choices, decisions - games on networks (strategic interaction )
+
+
Next Lecture
However
Keep in mind
The relation between the outcomes we can get for
a given network will affect which links we form
There is a co-determination between structure & behavior
The macro-micro-macro link
For this course, we will look at them separately
At the end of the course we will say something more about it
Example
Contagion
In a girls dormitory in college, he asked
students about their friendship:
specifically in the dinning table
Jacob Moreno (1960)
Two choices (number 1 and number 2 friends you dine with)
Who do you dine with?
He put all the data into a network
Example
Contagion
1
1
Cora
2
Jean
Hellen
Robin
2
1
1
Ada
2
1
2 2
Louise Lena
Marion
2
1
2
Eva
2
1
Martha
2
1
1
2
1
2
2
Adele
Maxine
Frances
1
1
2
Anna1
Alice Laura
Ella
2
1
Ellen
2 1
Edna
1
2
1 2
Mary
Jane
Hazel
Betty
Hilda
Ruth
Irene
2
1
1
2
2
1
2
1
2
1
2
1
2
1
1
2
Contagion
1
1
Cora
2
Jean
Hellen
Robin
2
1
1
Ada
2
1
2 2
Louise Lena
Marion
2
1
2
Eva
2
1
Martha
2
1
1
2
1
2
2
Adele
Maxine
Frances
1
1
2
Anna1
Alice Laura
Ella
2
1
Ellen
2 1
Edna
1
2
1 2
Mary
Jane
Hazel
Betty
Hilda
Ruth
Irene
2
1
1
2
2
1
2
1
2
1
2
1
2
1
1
2
Ada is my first
choice and Jean my
second
Direction in the connections
Contagion
1
1
Cora
2
Jean
Hellen
Robin
2
1
1
Ada
2
1
2 2
Louise Lena
Marion
2
1
2
Eva
2
1
Martha
2
1
1
2
1
2
2
Adele
Maxine
Frances
1
1
2
Anna1
Alice Laura
Ella
2
1
Ellen
2 1
Edna
1
2
1 2
Mary
Jane
Hazel
Betty
Hilda
Ruth
Irene
2
1
1
2
2
1
2
1
2
1
2
1
2
1
1
2
Ada is my first
choice and Jean my
second
Hellen & Robin
are my choices
Direction in the connections
Who is the most popular girl?
Contagion
1
1
Cora
2
Jean
Hellen
Robin
2
1
1
Ada
2
1
2 2
Louise Lena
Marion
2
1
2
Eva
2
1
Martha
2
1
1
2
1
2
2
Adele
Maxine
Frances
1
1
2
Anna1
Alice Laura
Ella
2
1
Ellen
2 1
Edna
1
2
1 2
Mary
Jane
Hazel
Betty
Hilda
Ruth
Irene
2
1
1
2
2
1
2
1
2
1
2
1
2
1
1
2
Who is the most popular girl?
Contagion
1
1
Cora
2
Jean
Hellen
Robin
2
1
1
Ada
2
1
2 2
Louise Lena
Marion
2
1
2
Eva
2
1
Martha
2
1
1
2
1
2
2
Adele
Maxine
Frances
1
1
2
Anna1
Alice Laura
Ella
2
1
Ellen
2 1
Edna
1
2
1 2
Mary
Jane
Hazel
Betty
Hilda
Ruth
Irene
2
1
1
2
2
1
2
1
2
1
2
1
2
1
1
2
In directed networks
Variants of degree
In-degree
Number of links from others to me
Out-degree
Number of links from me to others
Reciprocity
I choose a person who also chooses me
Isolated Group
Contagion
1
1
Cora
2
Jean
Hellen
Robin
2
1
1
Ada
2
1
2 2
Louise Lena
Marion
2
1
2
Eva
2
1
Martha
2
1
1
2
1
2
2
Adele
Maxine
Frances
1
1
2
Anna1
Alice Laura
Ella
2
1
Ellen
2 1
Edna
1
2
1 2
Mary
Jane
Hazel
Betty
Hilda
Ruth
Irene
2
1
1
2
2
1
2
1
2
1
2
1
2
1
1
2
No reciprocity
out degree>in degree
Size of these isolated groups
Important
If you are in an isolated group, and a
disease outbreaks, it might get
stucked in those isolated locations
Measures of connectivity & navigation in the
network are fundamental for problems of
contagion
Always mutual
Contact
Cora
Jean
Hellen
Robin
Ada
Louise Lena
Marion
Eva
Martha
Adele
Maxine
Anna
Alice Laura
Ella
Ellen
Edna
Mary
Jane
Hazel
Betty
Hilda
Ruth
Irene
Frances
Who are the people in more danger?
Contagion
Cora
Jean
Hellen
Robin
Ada
Louise Lena
Marion
Eva
Martha
Adele
Anna
Alice Laura
Ella
Ellen
Edna
Mary
Jane
Hazel
Betty
Hilda
Ruth
Irene
Frances
Maxine
I am sick
& after that?
Contagion
Cora
Jean
Hellen
Robin
Ada
Louise Lena
Marion
Eva
Martha
Adele
Anna
Alice Laura
Ella
Ellen
Edna
Mary
Jane
Hazel
Betty
Hilda
Ruth
Irene
Frances
Maxine
& after that?
Contagion
Cora
Jean
Hellen
Robin
Ada
Louise Lena
Marion
Eva
Martha
Adele
Anna
Alice Laura
Ella
Ellen
Edna
Mary
Jane
Hazel
Betty
Hilda
Ruth
Irene
Frances
Maxine
Contagion
The previous were just some questions
you can answer using networks
More to come up, but first an example
Transmission Network
Example
https://www.youtube.com/watch?v=VZGHGVIedzA
What’s the extent of diffusion?
Other Questions
How does it depend on the process
as well as the network?
Is everyone infected?
Are some network architechtures more suitable for
contagion?
Low density - no contagion
Some main results
Part of the population infected
Degree affects who is
infected & when
Middles density - some probability of contagion
High density - sure infection & all infected
Network structure matters
This is only one side of the problem
How do they look like?
Real life networks
It is important to know what kind of networks allow
transmission to flow better/worse
But, how do real life networks relate to this?
Are there universal structural properties?
Every network is unique microscopically, but with appropriate
definitions, stricking macroscopic commonalities emerge
Large scale networks
Properties
Main claim:
Typical large scale networks exhibit:
Heavy-tailed degree distributions
Small diameter
High clustering
Hubs or connectors
Six degrees of separation?
Friends of friends are friends
degree distributions
Heavy-tailed
Lots of nodes with small degree and
few nodes with very high degree
Degree
Number of
nodes
degree distributions
Heavy-tailed
Erdös Number Project
http://www.oakland.edu/enp/
Paul Erdös
1913-1996
Collaboration network between mathematicians
Nodes are mathematicians
Link if they coautor a research paper together
Paul Erdös is in the center
The number of a node is her distance to P.E.
P.E. has an Erdös-number = 0
A coauthor of P.E. has Erdös-number = 1
Their coauthors = 2, and so on...
Network of P.E.’s coauthors
Erdös-number
Degree distributions
Details:
Size (N)
410,000 authors
Size (g)
676,000 links
Average (di)
3.36
Erdös number  0  ---      1 person
Erdös number  1  ---    504 people
Erdös number  2  ---   6593 people
Erdös number  3  ---  33605 people
Erdös number  4  ---  83642 people
Erdös number  5  ---  87760 people
Erdös number  6  ---  40014 people
Erdös number  7  ---  11591 people
Erdös number  8  ---   3146 people
Erdös number  9  ---    819 people
Erdös number 10  ---    244 people
Erdös number 11  ---     68 people
Erdös number 12  ---     23 people
Erdös number 13  ---      5 people
Diameter (N,g)
7.64
Similar network for acting & Kevin Bacon
Compared to the population size
Small Diameter
Arguably, every person in the world is
at diameter 6 from anyone else
http://www.youtube.com/watch?v=HLIyuYwbVnA
Think about Milgram’s experiment with the letters
Other Networks:
Messenger (Lescovec & Horvitz, 2008)
Diameter = 6.5; N = 180 millions
Facebook (Backstrom et al., 2012)
Diameter = 5; N = 721 millions
Compared to average degree
High Clustering
How likely two nodes that share a common
neighbor are to be neighbors themselves
Examples Networks:
(Watts, 2003)
Movie actor network
C.C.=0.79 ; p=0.00027
Neuronal network
C.C.=0.28 ; p=0.05
Checklist
Network structure matters for contagion
Individual degrees affect who is infected and when
Real life networks portray some universal properties
Heavy-tailed degree distribution
Small diameter compared to the size of the population
High clustering compared to the average degree
Questions?

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SN- Lecture 11

  • 2. To understand: Aims Lecture 11 The functioning of contagion in networks Some properties of real life social networks
  • 3. How does network structure impact behavior? Networks & Behavior In this lecture we will take the networks as given We are going to see the effect of a network on behavior Simple infections, contagion, diffusion (1 or 0) Choices, decisions - games on networks (strategic interaction ) + + Next Lecture
  • 4. However Keep in mind The relation between the outcomes we can get for a given network will affect which links we form There is a co-determination between structure & behavior The macro-micro-macro link For this course, we will look at them separately At the end of the course we will say something more about it
  • 5. Example Contagion In a girls dormitory in college, he asked students about their friendship: specifically in the dinning table Jacob Moreno (1960) Two choices (number 1 and number 2 friends you dine with) Who do you dine with? He put all the data into a network
  • 6. Example Contagion 1 1 Cora 2 Jean Hellen Robin 2 1 1 Ada 2 1 2 2 Louise Lena Marion 2 1 2 Eva 2 1 Martha 2 1 1 2 1 2 2 Adele Maxine Frances 1 1 2 Anna1 Alice Laura Ella 2 1 Ellen 2 1 Edna 1 2 1 2 Mary Jane Hazel Betty Hilda Ruth Irene 2 1 1 2 2 1 2 1 2 1 2 1 2 1 1 2
  • 7. Contagion 1 1 Cora 2 Jean Hellen Robin 2 1 1 Ada 2 1 2 2 Louise Lena Marion 2 1 2 Eva 2 1 Martha 2 1 1 2 1 2 2 Adele Maxine Frances 1 1 2 Anna1 Alice Laura Ella 2 1 Ellen 2 1 Edna 1 2 1 2 Mary Jane Hazel Betty Hilda Ruth Irene 2 1 1 2 2 1 2 1 2 1 2 1 2 1 1 2 Ada is my first choice and Jean my second Direction in the connections
  • 8. Contagion 1 1 Cora 2 Jean Hellen Robin 2 1 1 Ada 2 1 2 2 Louise Lena Marion 2 1 2 Eva 2 1 Martha 2 1 1 2 1 2 2 Adele Maxine Frances 1 1 2 Anna1 Alice Laura Ella 2 1 Ellen 2 1 Edna 1 2 1 2 Mary Jane Hazel Betty Hilda Ruth Irene 2 1 1 2 2 1 2 1 2 1 2 1 2 1 1 2 Ada is my first choice and Jean my second Hellen & Robin are my choices Direction in the connections
  • 9. Who is the most popular girl? Contagion 1 1 Cora 2 Jean Hellen Robin 2 1 1 Ada 2 1 2 2 Louise Lena Marion 2 1 2 Eva 2 1 Martha 2 1 1 2 1 2 2 Adele Maxine Frances 1 1 2 Anna1 Alice Laura Ella 2 1 Ellen 2 1 Edna 1 2 1 2 Mary Jane Hazel Betty Hilda Ruth Irene 2 1 1 2 2 1 2 1 2 1 2 1 2 1 1 2
  • 10. Who is the most popular girl? Contagion 1 1 Cora 2 Jean Hellen Robin 2 1 1 Ada 2 1 2 2 Louise Lena Marion 2 1 2 Eva 2 1 Martha 2 1 1 2 1 2 2 Adele Maxine Frances 1 1 2 Anna1 Alice Laura Ella 2 1 Ellen 2 1 Edna 1 2 1 2 Mary Jane Hazel Betty Hilda Ruth Irene 2 1 1 2 2 1 2 1 2 1 2 1 2 1 1 2
  • 11. In directed networks Variants of degree In-degree Number of links from others to me Out-degree Number of links from me to others Reciprocity I choose a person who also chooses me
  • 12. Isolated Group Contagion 1 1 Cora 2 Jean Hellen Robin 2 1 1 Ada 2 1 2 2 Louise Lena Marion 2 1 2 Eva 2 1 Martha 2 1 1 2 1 2 2 Adele Maxine Frances 1 1 2 Anna1 Alice Laura Ella 2 1 Ellen 2 1 Edna 1 2 1 2 Mary Jane Hazel Betty Hilda Ruth Irene 2 1 1 2 2 1 2 1 2 1 2 1 2 1 1 2 No reciprocity out degree>in degree
  • 13. Size of these isolated groups Important If you are in an isolated group, and a disease outbreaks, it might get stucked in those isolated locations Measures of connectivity & navigation in the network are fundamental for problems of contagion
  • 14. Always mutual Contact Cora Jean Hellen Robin Ada Louise Lena Marion Eva Martha Adele Maxine Anna Alice Laura Ella Ellen Edna Mary Jane Hazel Betty Hilda Ruth Irene Frances
  • 15. Who are the people in more danger? Contagion Cora Jean Hellen Robin Ada Louise Lena Marion Eva Martha Adele Anna Alice Laura Ella Ellen Edna Mary Jane Hazel Betty Hilda Ruth Irene Frances Maxine I am sick
  • 16. & after that? Contagion Cora Jean Hellen Robin Ada Louise Lena Marion Eva Martha Adele Anna Alice Laura Ella Ellen Edna Mary Jane Hazel Betty Hilda Ruth Irene Frances Maxine
  • 17. & after that? Contagion Cora Jean Hellen Robin Ada Louise Lena Marion Eva Martha Adele Anna Alice Laura Ella Ellen Edna Mary Jane Hazel Betty Hilda Ruth Irene Frances Maxine
  • 18. Contagion The previous were just some questions you can answer using networks More to come up, but first an example
  • 20. What’s the extent of diffusion? Other Questions How does it depend on the process as well as the network? Is everyone infected? Are some network architechtures more suitable for contagion?
  • 21. Low density - no contagion Some main results Part of the population infected Degree affects who is infected & when Middles density - some probability of contagion High density - sure infection & all infected Network structure matters This is only one side of the problem
  • 22. How do they look like? Real life networks It is important to know what kind of networks allow transmission to flow better/worse But, how do real life networks relate to this? Are there universal structural properties? Every network is unique microscopically, but with appropriate definitions, stricking macroscopic commonalities emerge
  • 23. Large scale networks Properties Main claim: Typical large scale networks exhibit: Heavy-tailed degree distributions Small diameter High clustering Hubs or connectors Six degrees of separation? Friends of friends are friends
  • 24. degree distributions Heavy-tailed Lots of nodes with small degree and few nodes with very high degree Degree Number of nodes
  • 25. degree distributions Heavy-tailed Erdös Number Project http://www.oakland.edu/enp/ Paul Erdös 1913-1996 Collaboration network between mathematicians Nodes are mathematicians Link if they coautor a research paper together Paul Erdös is in the center The number of a node is her distance to P.E. P.E. has an Erdös-number = 0 A coauthor of P.E. has Erdös-number = 1 Their coauthors = 2, and so on...
  • 26. Network of P.E.’s coauthors Erdös-number
  • 27. Degree distributions Details: Size (N) 410,000 authors Size (g) 676,000 links Average (di) 3.36 Erdös number  0  ---      1 person Erdös number  1  ---    504 people Erdös number  2  ---   6593 people Erdös number  3  ---  33605 people Erdös number  4  ---  83642 people Erdös number  5  ---  87760 people Erdös number  6  ---  40014 people Erdös number  7  ---  11591 people Erdös number  8  ---   3146 people Erdös number  9  ---    819 people Erdös number 10  ---    244 people Erdös number 11  ---     68 people Erdös number 12  ---     23 people Erdös number 13  ---      5 people Diameter (N,g) 7.64 Similar network for acting & Kevin Bacon
  • 28. Compared to the population size Small Diameter Arguably, every person in the world is at diameter 6 from anyone else http://www.youtube.com/watch?v=HLIyuYwbVnA Think about Milgram’s experiment with the letters Other Networks: Messenger (Lescovec & Horvitz, 2008) Diameter = 6.5; N = 180 millions Facebook (Backstrom et al., 2012) Diameter = 5; N = 721 millions
  • 29. Compared to average degree High Clustering How likely two nodes that share a common neighbor are to be neighbors themselves Examples Networks: (Watts, 2003) Movie actor network C.C.=0.79 ; p=0.00027 Neuronal network C.C.=0.28 ; p=0.05
  • 30. Checklist Network structure matters for contagion Individual degrees affect who is infected and when Real life networks portray some universal properties Heavy-tailed degree distribution Small diameter compared to the size of the population High clustering compared to the average degree