MAP17 Application Workshop
2 likes761 views
The document provides information about an application workshop for the Melbourne Accelerator Program (MAP) at the University of Melbourne. It outlines the application process and timeline, with an online application due April 17th. The document offers tips for the application questions and video, and guidelines for an effective startup pitch, including identifying the problem, solution, market opportunity, traction, competition, business model, and team. Sample pitch slides are provided as examples.
MAP17 Application Workshop
- 1. A P P L I C AT I O N W O R K S H O P M E L B O U R N E A C C E L E R A T O R P R O G R A M @MAPUnimelb #mapunimelb M A K E I T G O O D ! Jeremy Kraybill & Maxine Lee
- 2. A P P L I C AT I O N S A R E O P E N ! D E A D L I N E : 1 7 A P R I L
- 3. SELECTION DATES Online Application (3-min video) DEADLINE: 17 Apr Pitch Night 27 Apr Interview I (MAP) 3-5 May Interview II (Selection Panel) 11 May Welcome, Induction, Launch! 16 May 22-23 May 31 May
- 4. SELECTION DATES Online Application (3-min video) It’s a pitch! Pitch Night Still a pitch (but with an audience) Interview I (MAP) 45-mins Questions (in-person) Interview II (Selection Panel) 15-mins Also a pitch (in-person) but with questions
- 5. WHAT’S ON YOUR ONLINE APPLICATION FORM? - 3 questions about your startup/team - 3-minute application video - Founder details (this won’t take too long)
- 6. 3 QUESTIONS ABOUT YOUR STARTUP/TEAM 1. In 1-3 sentences, describe what your startup does. 2. Please list your startup’s top 3 achievements / milestones. 3. In 1-2 sentences, what is it about your team that demonstrates your ability to succeed?
- 7. 1. In 1-3 sentences, describe what your startup does. G O O D “ A X O N I S A S O F T WA R E P L A T F O R M H E L P I N G C L I N I C I A N S D E L I V E R S TA N D A R D I S E D M E D I C A L C A R E ” “ J O B B O P A L L O W S E M P L O Y E R S T O H I R E T H E H I G H E S T Q U A L I T Y I C T C A N D I D A T E S I N U N D E R A F O R T N I G H T ”
- 8. 1. In 1-3 sentences, describe what your startup does. B A D “ W E A R E A N A U D A C I O U S T E A M T H AT A I M S T O S O LV E W O R L D H U N G E R B Y E N A B L I N G A G L O B A L M O V E M E N T ” “ T H E E D U C AT I O N S Y S T E M I S B R O K E N A N D W E A R E S O LV I N G T H I S P R O B L E M O N E A P P AT T H E T I M E ”
- 9. 2. Please list your startup’s top 3 achievements / milestones. G O O D P R O T O T Y P E F O R B A J A B O A R D C O M P L E T E D E A R LY 2 0 1 5 , 5 0 T R I A L B O A R D S S O L D F O R F E E D B A C K . C O L L A B O R A T I O N W I T H A U T O M O T I V E S U P P L I E R M T M P T Y LT D I N M I D 2 0 1 5 F O R P R O D U C T I O N . C U R R E N T LY U N D E R G O I N G M A S S P R O D U C T I O N D E S I G N , W I T H E U R O P E A N D I S T R I B U T O R PA R T N E R L I N E D U P F O R 1 7 5 0 U N I T S O V E R N E X T 3 Y E A R S .
- 10. 2. Please list your startup’s top 3 achievements / milestones. G O O D P R O D U C T: 4 0 0 + O U T L E T S P H Y S I C A L LY V I S I T E D A N D 3 0 0 + M E N U S D I G I T I S E D VA L I D A T I O N : 1 K / D A Y S E A R C H I M P R E S S I O N S F R O M G O O G L E & G R O W I N G 1 3 4 1 S T PA G E S E R P ( T R A C K E D K E Y W O R D S )
- 11. 2. Please list your startup’s top 3 achievements / milestones. B A D W E H A V E A N U M B E R O F C O L L A B O R A T I O N O P P O R T U N I T I E S L I N E D U P M A R K E T R E S P O N S E H A S B E E N O V E R W H E L M I N G W E L O O K T O E X PA N D A C R O S S A U S T R A L I A O N C E W E H A V E T H E R E S O U R C E S
- 12. W H AT I S A G O O D P I T C H ?
- 13. 1. PROBLEM 2. SOLUTION 3. MARKET 4. TRACTION 5. COMPETITION 6. BUSINESS MODEL 7. TEAM 8. THE WAY FORWARD PITCH FORMAT <<Don’t go over time! You will be cut off! >> These are guidelines (Not prescriptive).
- 14. Introduction • Introduce yourself • One sentence elevator pitch • Traction teaser (if you have it) What the problem/opp. is What is your market? • What is the problem you solve? • Do you have a deep understanding of this problem? • What’s your solution? • Is your solution well validated? • Who uses your product? • Why do people need your product? • How big is the market? • Is the market large and/or growing? • Is your understanding of the market accurate and complete? • Why is now the right time? CHECKLIST This applies to both your pitch & interview
- 15. Who you are • What about the founders will allow this startup to succeed? • How well do the founders work together? Business model and growth How and why you can win • What else is out there? • Why are you better? • What’s your traction/ progress to date? • How big can this get? • How far will you be by the end of MAP? • Do you have a viable and well-understood revenue or funding model? • How will you grow and achieve scale? CHECKLIST This applies to both your pitch & interview
- 16. BE PREPARED Know your market • Especially at the interview • Know your customers and competitors better than anyone Prepare your facts • The most important insights about your business How do you make money? • Know how you will make it or find it • Know what you’ll do with it • CAC vs LTV is usually important • It’s okay to do things that don’t scale at the beginning! Think about traction/validation This applies to both your pitch & interview
- 17. PITCH STYLE Be enthusiastic • Preferably very enthusiastic Where is your team? • Preferably in the room • Preferably silent after intros • Probably worse speakers than you Keep it simple! • Don’t give me options • Don’t attack me with data Be knowledgable • Especially about your market & customers or beneficiaries • Avoid anecdotes/ buzz words Ditch the script! • Avoid cue cards • Avoid video • Keep it succinct Deck-to-speech ratio • Can distract the audience
- 18. Know the problem (and are experts about their users) Are curious and have intellectual humility AWESOME TEAMS Show real traction/progress Have a great time Know the solution Have a solid team
- 19. Not being convincing Not having/talking about traction/ progress Not having a clear direction THINGS TO OVERCOME Being terrible at pitching Poor communication (+don’t go over time) Pursuing a bad market
- 20. WAT C H T H E S E YOUTUBE: -MAPUNIMELB APPLICATION VIDEOS (ESPECIALLY KIND, ALLUME, AXON) -MAP LAUNCH PARTY
- 21. A N D T H E S E Youtube (seriously) YC Demo Days 500 Startups Demo Days Techstars Demo Days Pitchenvy.com Bestpitchdecks.com Guy Kawasaki Early Steve Jobs Dave Mcclure Stanford Tech Ventures Reid Hoffman ?Have you watched 100 pitches?
- 22. S L I D E E X A M P L E S
- 23. P R O B L E M S L I D E - A X O N
- 24. P R O B L E M S L I D E - S I M P L E P H A R M A C Y
- 25. P R O B L E M S L I D E - S I M P L E P H A R M A C Y
- 26. S O L U T I O N S L I D E - S I M P L E P H A R M A C Y
- 27. T O O C O M P L I C AT E D !
- 28. M A R K E T S I Z E - A X O N
- 29. • = B U S I N E S S M O D E L S L I D E - J O B B O P X = $ 1 0 0 K S A L A RY 1 2 % C O M M I S S I O N $ 1 2 K O V E R 1 2 M O N T H S 12% of first year salary paid over 12 months of employment
- 30. N O P E . 5% commission Additional 5% commission Subscription fee $100
- 31. Who you are • Introduce yourself • One sentence elevator pitch • Who your team is • Traction teaser What the problem/opp. is How and why you can win PITCH FORMAT • What is the problem you solve? • Who uses your product? • Why do people need your product? • How big is the market? • Why is now the right time? T R A C T I O N S L I D E - B A J A B O A R D
- 32. T R A C T I O N S L I D E - A X O N
- 33. T R A C T I O N S L I D E - O N O LY T I C S
- 34. C O M P E T I T I O N S L I D E E X A M P L E S
- 35. C O M P E T I T I O N S L I D E E X A M P L E S
- 36. T H E WAY F O R WA R D - J O B B O P
- 37. M E L B O U R N E A C C E L E R A T O R P R O G R A M NEXT STEPS A P P LY H E R E ( D E A D L I N E A P R I L 1 7 ) O P E N O F F I C E H O U R S : M A P. Y O U C A N B O O K . M E jeremy@dashcord.com || maxine.lee@unimelb.edu.au || abena.ofori@unimelb.edu.au || lisian.teh@unimelb.edu.au @MAPUnimelb #mapunimelb