Digital Evolution: Take Your Virtual Events to the Next Level
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The webinar discusses strategies for enhancing virtual events, focusing on brand awareness, retention, and cross-selling through various approaches. Key tips include optimizing attendee engagement, having contingency plans, and fostering community through continuous innovation. Future events are expected to combine in-person and virtual elements, supported by data-driven decisions.
Digital Evolution: Take Your Virtual Events to the Next Level
- 1. Digital Evolution: Take Your Virtual Events to the Next Level Shannon Jasper | Field Marketing Manager Shannon Taschereau | Senior Field Marketing Strategist
- 2. ©2020 Adobe. All Rights Reserved. Adobe Confidential. Housekeeping This webinar is being recorded! The recording and slides will be sent out following the webinar If you’re posting to social, please use our hashtag #mktgnation Check out additional resources in your console Questions? Use the Q&A box and we’ll get to as many as we can at the end of the session
- 3. ©2020 Adobe. All Rights Reserved. Adobe Confidential. Your Speakers Shannon Jasper Field Marketing Manager Adobe Experience Cloud Shannon Taschereau Senior Field Marketing Strategist Adobe Experience Cloud
- 4. Our Strategy
- 5. ©2020 Adobe. All Rights Reserved. Adobe Confidential. The New Virtual Reality TOP MIDDLE BOTTOM FOCUS: Brand Awareness GOAL: Net New Names / Business APPROACH: Direct Mail FOCUS: Retention GOAL: Pipeline Closed APPROACH: Virtual Intimate FOCUS: Cross-Sell / Upsell GOAL: Existing Opportunities APPROACH: Virtual Content
- 7. ©2020 Adobe. All Rights Reserved. Adobe Confidential. Shelve the presentations.
- 8. ©2020 Adobe. All Rights Reserved. Adobe Confidential. Show some empathy.
- 9. ©2020 Adobe. All Rights Reserved. Adobe Confidential. Keep it local.
- 10. ©2020 Adobe. All Rights Reserved. Adobe Confidential. Optimize the attendee engagement experience.
- 11. Lessons Learned
- 12. ©2020 Adobe. All Rights Reserved. Adobe Confidential. Always have a plan B...and a plan C.
- 13. ©2020 Adobe. All Rights Reserved. Adobe Confidential. Perfection is the enemy of good.
- 14. ©2020 Adobe. All Rights Reserved. Adobe Confidential. Over communicate and over collaborate.
- 15. What's The Future Look Like?
- 16. ©2020 Adobe. All Rights Reserved. Adobe Confidential. 2020 Events Digital only Make it feel in-person Continuous innovation Build community
- 17. ©2020 Adobe. All Rights Reserved. Adobe Confidential. Beyond 2020 Hybrid of in-person and virtual events Data helping drive event decisions Increase of regional events Contingency plans will be the new thing
- 18. Q&A