04 linked in
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LinkedIn profiles should include a headline with keywords in title case and adjectives to describe experience. Connections and recommendations should be grown by using custom intro text. Relevant groups should be joined and participated in actively to increase visibility. A company page is recommended when a business has three or more employees to gain insights and advertise like Facebook pages.
04 linked in
- 1. Facebook Pages (Note not profiles*)
- 2. Your LinkedIn Profile • Headline is your Title Tag – 110 chars. Use keywords! Title Case. • Don’t be afraid to use adjectives “Experienced” or “Talented” • Use keywords when linking to your blog or website! • Grow your contacts • Ask for recommendations
- 3. Working It! • Grow your contacts (the more connections, the more visible you are) – ALWAYS use custom intro text
- 4. Working It! • Ask for recommendations • Post from your blog …
- 5. Groups • Join relevant groups – Untick daily news update!! • Get active, take part, be helpful • You have to spend time on it in order to make it work
- 6. Company Page • Set one up when you have 3 employees or more Why? • Same as Facebook Pages, you get Insights and can advertise it.
- 7. Thank You!