D&AD
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1. The document proposes creating an illustrated book called "An Injection of Creative Courage" to promote bravery in the creative industries. 2. The book would use visual metaphors to convey what it means to be brave, such as never giving up, taking risks, learning from failures, and pushing boundaries. 3. It is targeted towards students and graduates entering the creative industry to encourage them to be fearless and believe in themselves.
D&AD
- 1. Matthew Davey D&AD 2015/16 New Blood Awards
- 2. Brief I decided to choose...
- 3. Fortune Favors the Brave
- 4. Design an enterpise, service or product that will spark a surge in courage to benefit the creative industries. Brief:
- 6. Design Product Promotes Creative Bravery Key Words:
- 8. Definition: The ability to do something that frightens one; bravery.
- 9. Applying Bravery to the creative industry: Never giving up Taking risks Failing, failing, and then suceeding Making mistakes and learning from them Pushing through boundaries Choosing the longer / harder route Doing something you believe in Believing in yourself No limitations
- 10. Target Audience: Students / Graduates - People are beginning to step into the creative industry
- 11. When I’m a Dad: https://vimeo.com/123755148
- 12. What do I want to create? An Illustrated book - Highlights what it means to be brave / have courage as a creative.
- 13. How do I want to portray this? Visually Illustrated Metaphors
- 14. “An Injection of creative courage” Idea based behind:
- 15. BY MATTHEW DAVEY AN INJECTION OF CREATIVE COURAGE
- 16. Book Narrative / Structure Breakdown Set the scene with Fear - Getting an injection (Fear of being Brave) Going into Multiple Visual Metaphors (What it means to be brave) Ending with getting the injection - Getting rewarded with a Lollipop (Being brave can pay off and be rewarding)
- 17. Proposal: Creating an Illustrated Book ‘An Injection of Creative Courage’ - Visual Metaphors of advice to be Brave, creatively