The document provides tips on how to pitch oneself for a new career opportunity or job. It advises to clearly state one's career goal, use action verbs to describe accomplishments, and create a professional business package including CV, cover letter, and business cards. It also recommends developing a portfolio, being confident yet not overselling one's skills, and maintaining a professional demeanor. Examples are given of two design firms and some of their commercial projects to illustrate successful branding. The document concludes by discussing components of personal branding packages including business cards, portfolios, and logo design.