The document discusses web design ideas and what visitors want in a website. It recommends that websites be responsive to different devices, use vertical scrolling, have a simplistic layout, solid blocking, good shapes, and images. Responsive design ensures websites are viewable on desktops, tablets, and mobile. Vertical scrolling allows users to move through pages by scrolling up and down. Layout should be minimalistic yet intuitive. Solid blocks of color and grids enhance appeal. Unique shapes and interesting images draw users in but must be used properly.