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Chapter 1

Psych 1 – Spring
Professor Fischer
What is Psychology?
• Definition of Psychology:
– The science of behavior and mental processes
– The scientific study of the human mind and it’s
functions, especially those affecting particular
behaviors
– How the APA defines it:
– “Psychology is the study of the mind and behavior. The discipline
embraces all aspects of the human experience – from the
functions of the brain to the actions of nations, from child
development to care for the aged. In every conceivable setting
from scientific research centers to mental healthcare services
, ‘the understanding of behavior’ is the enterprise of
psychologists.” (taken from www.apa.org)
Becoming A Psychological
Detective
• Psychology not only explains behavior
(outward), but it offers us the tools to explain
our inner life experiences
(daydreams, thoughts, etc.)
• Part of being a psychologist, is evaluating
information and challenging outcomes
• How? Ask questions!
Fairies?
• Are there such things as fairies?
• Sir Arthur Conan Doyle’s belief in spiritualism a thing of the times or a need?
• Two young girls reported seeing and
photographing fairies in a field
• He published findings in a book
entitled The Coming of the Fairies
in 1921
What can we learn from this?
Be aware of…
• Bias – beliefs that interfere with objectivity
• Law of parsimony – simple explanations of
phenomena are preferred to complex ones
– Go with the simplest explanation, the one that
requires the fewest assumption

• Question: What were the two assumptions Sir
Arthur Conan Doyle could have made?
Bias
• What is the statement or claim and WHO
is making it?
– Personal bias of the person making the claim (i.e.
salesperson working on commission)
– Authority of person making the claim
– Personal bias of person receiving the information
(YOU)
Questions to consider…
1. Are there more daylight hours in December
or in June?
2. How many stars are there on the flag?
3. Who hit the most career home runs playing
professional baseball?
The questions above make us consider the many
other variables and possibilities
Is this claim based on Scientific
Observation?
• How do you support the claims you make?
– Some people do by citing personal experience or
anecdotes (is this truly confirmation?)
• “word of mouth”, “comes highly recommended”, “my
friend had the best results with…

• Is this claim justified?
– Is it based upon scientific research?
– Use your critical thinking skills!
What do statistics reveal?
• Claims are often presented in an average of
some form that allows us to see the
distribution of scores
• Three types of averages, need to understand
what you are looking at when interpreting it
• Are results by chance or statistically
significant?
Are there plausible alternative
explanations for the claim?
• In research we often consider how 2 variables
relate to each other, creating a correlation
• MUST consider  3rd variable
• Example: Full moon, police reports, and
emergency rooms (pg. 8)
• Perhaps some things are less of a scientific
relationship and MORE of a coincidence?
Thoughts?
Cause and Effect
Does one of the factors in each statement CAUSE
the other? What other factors may be involved?
1. The phone always rings when I’m in the
shower.
2. I lose my keys only when I’m in a hurry.
3. People always call me at the wrong time.
4. It always rains just after I wash my car.
5. An item goes on sale the day after I buy it.
Placebo Effect
• In drug research, positive effects associated
with a person’s beliefs and attitudes about the
drug, even when it contains no active
ingredients.
Reviewing:

Guidelines in evaluating a
claim…
1. What is the statement or claim, and who is
making it?
2. Is the statement or claim based on scientific
observations?
3. What do statistics reveal?
4. Are there plausible alternative explanations
for the statement or claim?
Research Methods
• What is the scientific method?
– System of investigation in which a person makes
careful observations of a phenomenon, proposes
theories to explain the phenomenon, makes
hypotheses about future behaviors, and then tests
these hypotheses through more research and
observation
Why does this matter?
What’s our goal?
• The goal of psychology is to describe
events, make predictions about the conditions
that give rise to them, and use that knowledge
to predict and control future events
• So… is psychology a science?
• YES! We use the scientific method
How does this work?
Make
observations

Develop a
theory

Test the
hypothesis

Develop
hypothesis

Draw a
conclusion
How do we collect the data we need?
•
•
•
•
•

Case studies
Naturalistic observations
Experiments
Survey research
Qualitative research
The choice of the method used is usually
determined by the presented problem we are
trying to solve
The Case Study
• aka The Clinical Study
• In depth analysis of 1 person
• Method used by Sigmund Freud through his
development of psychoanalytic theory
• Advantage? Lots of details!
• Disadvantage? Only studying 1 person
• Goal – using info gathered about one person
to understand the behavior of others
Naturalistic Observation
• Goal – to describe the settings, frequency and
characteristics of certain behaviors in the real
world
• Observe behaviors as they occur naturally
without any intervention, just recordation
Correlational Research
• A correlation coefficient is a number ranging
from -1.00 to +1.00 that tells you the strength
and direction of any given correlation
• Positive correlation implies that both variables
tend to increase
• Negative correlation implies that values of one
variable increase while the other decreases
• Question: Why would you think SAT and GPA
scores are related?
Survey Research
• Attempts to gather data from a sample that
represents a larger population
• Advantage? Great way to collect a large amount
of data efficiently
• Several ways (phone, in-person, written, web)
• Disadvantage? People are not always honest
• Must have a representative sample that reflects
characteristics of the population
• Questions must be carefully worded to avoid bias
and not be misleading
Qualitative Research
• Holistic approach conducted in natural setting
with a goal of providing a description of an
entire phenomenon or culture
• Typically use logic to reach conclusions
• Goal – to develop a complete description of
the behavior of interest
The Experimental Method
• Research method that involves manipulating
independent variables to determine how they
affect dependent variables
• Can provide us (finally!) with cause and
effect
• Considered the most powerful research
method
• Begins with a ___________ (or testable
prediction)
What does an experiment entail?
• Independent variables – the variables that might
cause an effect
– This is what we manipulate to determine effect on the
dependent variable
– The group exposed to this the experimental group

• Dependent variables – a variable that shows the
outcome of an experiment by revealing the
effects of the independent variable
– The group exposed to the dependent variable is the
control group
Psy1 chapter1
Follow-Up Questions:
•
•
•
•
•
•

What was the control group?
What was the experimental group?
What was the independent variable?
What was the dependent variable?
What can we conclude from these findings?
Were there any other factors that could have
played a role and had an affect on the
outcome?
• Want to be able to conclude that the ONLY
difference between groups is the independent
variable
• Try to control all other extraneous variables, or
variables other than the independent variable
that can influence the outcome of the experiment
• Also need to select groups by random
assignment, filtered into two or more groups
solely by chance
STATISTICS!!!
• What to do with all that data??? Try to make
sense of it!
• Statistics is a kind of math that involves the
collection, analysis, and interpretation of data
– Descriptive statistics – procedures used to
summarize any set of data
– Inferential statistics – procedures used to analyze
data after experiment is over, to determine if the
independent variable was significant
Descriptive statistics
• Measure of central tendency – descriptive
measures of a set of data that tells us about a
typical score
• Measures of variability – descriptive
measures that tell us about the amount of
variability or spread in a set of data
Example: How you score on an exam and where
it relates to the rest of the class
Inferential Statistics
• This test allows researchers to mathematically
evaluate the difference between the groups in
an experiment and decide whether the
observed difference occurred frequently or by
chance (rarely) and this determine if the
results are significant
• American Psychological Association (2002)
developed standards of conduct: (pg.21)
–
–
–
–
–

Protection from harm
Confidentiality
Voluntary participation
Deception and intimidation
Ethics of research with animal

• Requires that all research proposals must be
approved by an institutional review board (IRB)
Origins of MODERN
Psychology
• Psychology has a long past but a short history
• First scientific lab devoted to psych was opened
in Leipzig, Germany in 1879 by Wilheim Wundt
• Wundt, trained as a physician originally, served as
a mentor to many of the psychologists that we
study today
• One of his students, Edward B. Titchenerbrought
Psychology to the U.S. and his approach became
known as Structuralism
Structuralism
• With structuralism, Titchener focused on the basic
elements of the conscious experience
(feelings, sensations, and images)
• Depended on introspection, in which patients reported
the contents of their conscious experience
• However, are there common elements of conscious
experience? Makes it difficult to infer conclusions…
• The area that was once structuralism is now known as
cognitive psychology, which focuses on the higher
processes of consciousness
(thinking, knowing, deciding, etc.)
Functionalism
• This approach focused on the purposes of
consciousness (what the mind DOES and why)
• William James, one of the first applied
psychologists, coined the term “stream of
consciousness”
• Interested in practical aspects
• Reached its peak in 1906
Gestalt Psychology
• Gestalt psychology is known the emphasis
that perception of a whole differs from that of
the individual parts that make up the whole
• Apparent motion gave rise to this area
• Greatest contributions of these guys have
been made to the area of perception
The Behavioral Perspective
• Focuses on observable behaviors and
emphasizes learned nature of behavior
• Does not deal with mental processing
(thinking, thoughts, feelings)
• Ivan Pavlov (1849-1936)  Pavlov’s dogs
– Noticed that right before being fed the dogs began
salivating at the sound of keys or sight of food

• John B. Watson (1878-1958) also believed that
psychology should focus solely on behavior
B.F. Skinner (1904-1990)
• “Greatest contemporary psychologist”
• Behavior changes as a result of its
consequences
• Consequences, not free will, shape human
behavior
• Goal – to identify and change the
environmental conditions that control
behavior
The Psychodynamic Perspective
• Sigmund Freud (1856-1939)
• Trained as a neurologist
• The psychodynamic perspective suggests that
normal and abnormal behaviors are
determined primarily by unconscious forces
• Freud believed the unconscious mind exerts
control over behavior, shown to him by “slips
of tongue” and analysis of dreams
Freud and Personality
• Focused on early childhood experiences
• Freud was known for his suggestions that
people are driven by sexual motives
• First approached treatment with hypnosis
• Moved onto psychoanalytic therapy to treat
maladaptive behaviors, by attempting to bring
unconscious causes of distress to the
conscious level, in order to be changed
Psy1 chapter1
The Humanistic Perspective
• The idea that environment controls all of our
behavior (behavioral) was rather cold…
• Some believed that human behaviors such as love
and creativity were being overlooked
• Psychodynamic approach wasn’t much better as
it viewed behavior as being controlled by the
unconscious mind
• The humanistic perspective was
developed, emphasizing free will and control over
ones’ own behavior (also positive view of human
nature)
• Created by Carl Rogers (19021987) and Abraham Maslow
(1908-1970)
• Focused on the freedom we
humans have and our ability to
make choices
• Goal was to understand each
person as a unique individual, as
each one experiences the world
differently (similar to structural)
• Principle  all humans have a
basic need to grow to their
fullest potential
The Physiological Perspective
• Special interest in the functioning of the brain
and nervous system
• Believe that behaviors and mental processes
can be understood and explained by studying
physiology
• Study how neurons communicate with each
other via neurotransmitters
The Evolutionary Perspective
• The interest in the role a physiological trait or
behavior plays in helping an organism adapt
to its environment
• Each species that has survived has adapted
traits that aid in its success
• Examples?
The Cognitive Perspective
• Cognitive perspective focuses on how thought
occurs, memory processes, and information
storage and utilization
• George Miller and Jerome Bruner established
the Center for Cognitive Studies at Harvard in
1960
• UlricNeisser published Cognitive Psychology in
1967
The Cultural and Diversity Perspective
• Psychology is widely becoming a very diverse
field
• Mary Whiton Calkins (1863-1930) – student of
William James
• Women now outnumber men in psychology
bachelor degrees (78% in 2008-2009)
• Now a move toward cultural psychology where
topics including gender issues, ethnic
groups, natural cultures, and sexual orientation
are the rule rather than the exception
•

The
Environmental, Population, and
Conservation
Perspective should
This view suggests that psychologists

be concerned with the interactions among
human behavior, the population, and the
environment
• Environmental psychologists agree that
human behavior is the cause of environmental
degradation
Present-Day Psychology
• Most psychologists today choose an eclectic
approach, combining several of the earlier
discussed perspectives
• Not all psychologists conduct research
• Many are direct service providers, focusing on
the application of psychology
Psychological Subfields
Current Major Field of APA Members by Membership Status 2009

Health Service Provider

Research
Not Specified
Other Outside Fields
•
•
•
•
•

Psychological
Specialties
Clinical and Counseling psychology
Psychiatrists
Research psychologist (Table 1-4, pg. 34)
School psychologist
Industrial/Organizational Psychologists
– Human Factors Psychologists (Ergonomics)

•
•
•
•
•

Consumer Psychology
Health Psychology
Forensic Psychology
Sport Psychologists
Neuropsychologists
Pathways to Psychology
Gerontology
Aide

Case
Worker

Veteran’s
Advisor

Security
Officer

Counselor

Community
Organizer
Loan
Officer

Professor

Academic
Advisor

Human
Relations
Office
Manager
Parole
Officer

Rehabilitation
Advisor

Life Skill
Counselor

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Psy1 chapter1

  • 1. Chapter 1 Psych 1 – Spring Professor Fischer
  • 2. What is Psychology? • Definition of Psychology: – The science of behavior and mental processes – The scientific study of the human mind and it’s functions, especially those affecting particular behaviors – How the APA defines it: – “Psychology is the study of the mind and behavior. The discipline embraces all aspects of the human experience – from the functions of the brain to the actions of nations, from child development to care for the aged. In every conceivable setting from scientific research centers to mental healthcare services , ‘the understanding of behavior’ is the enterprise of psychologists.” (taken from www.apa.org)
  • 3. Becoming A Psychological Detective • Psychology not only explains behavior (outward), but it offers us the tools to explain our inner life experiences (daydreams, thoughts, etc.) • Part of being a psychologist, is evaluating information and challenging outcomes • How? Ask questions!
  • 4. Fairies? • Are there such things as fairies? • Sir Arthur Conan Doyle’s belief in spiritualism a thing of the times or a need? • Two young girls reported seeing and photographing fairies in a field • He published findings in a book entitled The Coming of the Fairies in 1921
  • 5. What can we learn from this? Be aware of… • Bias – beliefs that interfere with objectivity • Law of parsimony – simple explanations of phenomena are preferred to complex ones – Go with the simplest explanation, the one that requires the fewest assumption • Question: What were the two assumptions Sir Arthur Conan Doyle could have made?
  • 6. Bias • What is the statement or claim and WHO is making it? – Personal bias of the person making the claim (i.e. salesperson working on commission) – Authority of person making the claim – Personal bias of person receiving the information (YOU)
  • 7. Questions to consider… 1. Are there more daylight hours in December or in June? 2. How many stars are there on the flag? 3. Who hit the most career home runs playing professional baseball? The questions above make us consider the many other variables and possibilities
  • 8. Is this claim based on Scientific Observation? • How do you support the claims you make? – Some people do by citing personal experience or anecdotes (is this truly confirmation?) • “word of mouth”, “comes highly recommended”, “my friend had the best results with… • Is this claim justified? – Is it based upon scientific research? – Use your critical thinking skills!
  • 9. What do statistics reveal? • Claims are often presented in an average of some form that allows us to see the distribution of scores • Three types of averages, need to understand what you are looking at when interpreting it • Are results by chance or statistically significant?
  • 10. Are there plausible alternative explanations for the claim? • In research we often consider how 2 variables relate to each other, creating a correlation • MUST consider  3rd variable • Example: Full moon, police reports, and emergency rooms (pg. 8) • Perhaps some things are less of a scientific relationship and MORE of a coincidence? Thoughts?
  • 11. Cause and Effect Does one of the factors in each statement CAUSE the other? What other factors may be involved? 1. The phone always rings when I’m in the shower. 2. I lose my keys only when I’m in a hurry. 3. People always call me at the wrong time. 4. It always rains just after I wash my car. 5. An item goes on sale the day after I buy it.
  • 12. Placebo Effect • In drug research, positive effects associated with a person’s beliefs and attitudes about the drug, even when it contains no active ingredients.
  • 13. Reviewing: Guidelines in evaluating a claim… 1. What is the statement or claim, and who is making it? 2. Is the statement or claim based on scientific observations? 3. What do statistics reveal? 4. Are there plausible alternative explanations for the statement or claim?
  • 14. Research Methods • What is the scientific method? – System of investigation in which a person makes careful observations of a phenomenon, proposes theories to explain the phenomenon, makes hypotheses about future behaviors, and then tests these hypotheses through more research and observation
  • 15. Why does this matter? What’s our goal? • The goal of psychology is to describe events, make predictions about the conditions that give rise to them, and use that knowledge to predict and control future events • So… is psychology a science? • YES! We use the scientific method
  • 16. How does this work? Make observations Develop a theory Test the hypothesis Develop hypothesis Draw a conclusion
  • 17. How do we collect the data we need? • • • • • Case studies Naturalistic observations Experiments Survey research Qualitative research The choice of the method used is usually determined by the presented problem we are trying to solve
  • 18. The Case Study • aka The Clinical Study • In depth analysis of 1 person • Method used by Sigmund Freud through his development of psychoanalytic theory • Advantage? Lots of details! • Disadvantage? Only studying 1 person • Goal – using info gathered about one person to understand the behavior of others
  • 19. Naturalistic Observation • Goal – to describe the settings, frequency and characteristics of certain behaviors in the real world • Observe behaviors as they occur naturally without any intervention, just recordation
  • 20. Correlational Research • A correlation coefficient is a number ranging from -1.00 to +1.00 that tells you the strength and direction of any given correlation • Positive correlation implies that both variables tend to increase • Negative correlation implies that values of one variable increase while the other decreases • Question: Why would you think SAT and GPA scores are related?
  • 21. Survey Research • Attempts to gather data from a sample that represents a larger population • Advantage? Great way to collect a large amount of data efficiently • Several ways (phone, in-person, written, web) • Disadvantage? People are not always honest • Must have a representative sample that reflects characteristics of the population • Questions must be carefully worded to avoid bias and not be misleading
  • 22. Qualitative Research • Holistic approach conducted in natural setting with a goal of providing a description of an entire phenomenon or culture • Typically use logic to reach conclusions • Goal – to develop a complete description of the behavior of interest
  • 23. The Experimental Method • Research method that involves manipulating independent variables to determine how they affect dependent variables • Can provide us (finally!) with cause and effect • Considered the most powerful research method • Begins with a ___________ (or testable prediction)
  • 24. What does an experiment entail? • Independent variables – the variables that might cause an effect – This is what we manipulate to determine effect on the dependent variable – The group exposed to this the experimental group • Dependent variables – a variable that shows the outcome of an experiment by revealing the effects of the independent variable – The group exposed to the dependent variable is the control group
  • 26. Follow-Up Questions: • • • • • • What was the control group? What was the experimental group? What was the independent variable? What was the dependent variable? What can we conclude from these findings? Were there any other factors that could have played a role and had an affect on the outcome?
  • 27. • Want to be able to conclude that the ONLY difference between groups is the independent variable • Try to control all other extraneous variables, or variables other than the independent variable that can influence the outcome of the experiment • Also need to select groups by random assignment, filtered into two or more groups solely by chance
  • 28. STATISTICS!!! • What to do with all that data??? Try to make sense of it! • Statistics is a kind of math that involves the collection, analysis, and interpretation of data – Descriptive statistics – procedures used to summarize any set of data – Inferential statistics – procedures used to analyze data after experiment is over, to determine if the independent variable was significant
  • 29. Descriptive statistics • Measure of central tendency – descriptive measures of a set of data that tells us about a typical score • Measures of variability – descriptive measures that tell us about the amount of variability or spread in a set of data Example: How you score on an exam and where it relates to the rest of the class
  • 30. Inferential Statistics • This test allows researchers to mathematically evaluate the difference between the groups in an experiment and decide whether the observed difference occurred frequently or by chance (rarely) and this determine if the results are significant
  • 31. • American Psychological Association (2002) developed standards of conduct: (pg.21) – – – – – Protection from harm Confidentiality Voluntary participation Deception and intimidation Ethics of research with animal • Requires that all research proposals must be approved by an institutional review board (IRB)
  • 32. Origins of MODERN Psychology • Psychology has a long past but a short history • First scientific lab devoted to psych was opened in Leipzig, Germany in 1879 by Wilheim Wundt • Wundt, trained as a physician originally, served as a mentor to many of the psychologists that we study today • One of his students, Edward B. Titchenerbrought Psychology to the U.S. and his approach became known as Structuralism
  • 33. Structuralism • With structuralism, Titchener focused on the basic elements of the conscious experience (feelings, sensations, and images) • Depended on introspection, in which patients reported the contents of their conscious experience • However, are there common elements of conscious experience? Makes it difficult to infer conclusions… • The area that was once structuralism is now known as cognitive psychology, which focuses on the higher processes of consciousness (thinking, knowing, deciding, etc.)
  • 34. Functionalism • This approach focused on the purposes of consciousness (what the mind DOES and why) • William James, one of the first applied psychologists, coined the term “stream of consciousness” • Interested in practical aspects • Reached its peak in 1906
  • 35. Gestalt Psychology • Gestalt psychology is known the emphasis that perception of a whole differs from that of the individual parts that make up the whole • Apparent motion gave rise to this area • Greatest contributions of these guys have been made to the area of perception
  • 36. The Behavioral Perspective • Focuses on observable behaviors and emphasizes learned nature of behavior • Does not deal with mental processing (thinking, thoughts, feelings) • Ivan Pavlov (1849-1936)  Pavlov’s dogs – Noticed that right before being fed the dogs began salivating at the sound of keys or sight of food • John B. Watson (1878-1958) also believed that psychology should focus solely on behavior
  • 37. B.F. Skinner (1904-1990) • “Greatest contemporary psychologist” • Behavior changes as a result of its consequences • Consequences, not free will, shape human behavior • Goal – to identify and change the environmental conditions that control behavior
  • 38. The Psychodynamic Perspective • Sigmund Freud (1856-1939) • Trained as a neurologist • The psychodynamic perspective suggests that normal and abnormal behaviors are determined primarily by unconscious forces • Freud believed the unconscious mind exerts control over behavior, shown to him by “slips of tongue” and analysis of dreams
  • 39. Freud and Personality • Focused on early childhood experiences • Freud was known for his suggestions that people are driven by sexual motives • First approached treatment with hypnosis • Moved onto psychoanalytic therapy to treat maladaptive behaviors, by attempting to bring unconscious causes of distress to the conscious level, in order to be changed
  • 41. The Humanistic Perspective • The idea that environment controls all of our behavior (behavioral) was rather cold… • Some believed that human behaviors such as love and creativity were being overlooked • Psychodynamic approach wasn’t much better as it viewed behavior as being controlled by the unconscious mind • The humanistic perspective was developed, emphasizing free will and control over ones’ own behavior (also positive view of human nature)
  • 42. • Created by Carl Rogers (19021987) and Abraham Maslow (1908-1970) • Focused on the freedom we humans have and our ability to make choices • Goal was to understand each person as a unique individual, as each one experiences the world differently (similar to structural) • Principle  all humans have a basic need to grow to their fullest potential
  • 43. The Physiological Perspective • Special interest in the functioning of the brain and nervous system • Believe that behaviors and mental processes can be understood and explained by studying physiology • Study how neurons communicate with each other via neurotransmitters
  • 44. The Evolutionary Perspective • The interest in the role a physiological trait or behavior plays in helping an organism adapt to its environment • Each species that has survived has adapted traits that aid in its success • Examples?
  • 45. The Cognitive Perspective • Cognitive perspective focuses on how thought occurs, memory processes, and information storage and utilization • George Miller and Jerome Bruner established the Center for Cognitive Studies at Harvard in 1960 • UlricNeisser published Cognitive Psychology in 1967
  • 46. The Cultural and Diversity Perspective • Psychology is widely becoming a very diverse field • Mary Whiton Calkins (1863-1930) – student of William James • Women now outnumber men in psychology bachelor degrees (78% in 2008-2009) • Now a move toward cultural psychology where topics including gender issues, ethnic groups, natural cultures, and sexual orientation are the rule rather than the exception
  • 47. • The Environmental, Population, and Conservation Perspective should This view suggests that psychologists be concerned with the interactions among human behavior, the population, and the environment • Environmental psychologists agree that human behavior is the cause of environmental degradation
  • 48. Present-Day Psychology • Most psychologists today choose an eclectic approach, combining several of the earlier discussed perspectives • Not all psychologists conduct research • Many are direct service providers, focusing on the application of psychology
  • 49. Psychological Subfields Current Major Field of APA Members by Membership Status 2009 Health Service Provider Research Not Specified Other Outside Fields
  • 50. • • • • • Psychological Specialties Clinical and Counseling psychology Psychiatrists Research psychologist (Table 1-4, pg. 34) School psychologist Industrial/Organizational Psychologists – Human Factors Psychologists (Ergonomics) • • • • • Consumer Psychology Health Psychology Forensic Psychology Sport Psychologists Neuropsychologists

Editor's Notes

  • #22: Write the question on the board “Do you agree that wealthy professional athletes are overpaid?”Reword to reflect no bias: “Do you believe that professional athletes are overpaid?”