SocialCode
- 1. Unlocking the Power of Facebook
- 2. SocialCode Unlocks the Power of Facebook SocialCode, a division of the Washington Post Company, helps brands: • Run highly targeted advertising • Build an active and loyal following • Engage fans • Monetize customers • Gain consumer and market insights Confidential 2
- 3. Why Facebook is an Essential Marketing Channel Massive Reach Viral Acceleration Time Spent WOM Hyper- Credibility Targeting 3
- 4. Standard Facebook Advertising Options Option 1: Option 2: Homepage Marketplace (Self-Service) Confidential 4
- 5. SocialCode Solutions Advertising Engagement Research • Fan Acquisition • Application • Competitive • Membership Development Analysis sign up • Page • Customer • Drive Sales Maintenance intelligence • Like Wall • Message Testing Development • Social Commerce Reporting Confidential 5
- 6. SocialCode Technological Capabilities • Full Facebook API integration & reporting • Scheduled & automatic inter & intra daypart targeting • Full factorial creative testing set-up o accelerates learning curve by isolating most impactful creative elements • Combating Ad Fatigue • Custom automatic bidding after initial manual bidding and analysis • Landing page routing based on destination or referring URL CPM vs. CPC Compile, Analyze, & Input Targeting Optimize based on Criteria Metrics Location Gender & Age Bid to Prioritize Build & Design Ad Education & Work Campaign Likes & Interests & much more… Deep Analysis 6
- 7. Why SocialCode is the Best Solution Data – data-driven approach produces some of the most advanced advertising on Facebook Tools – advanced proprietary technology to advertise smarter, faster, and at higher volumes Experience – massive learning, deep expertise in running ads at high volume and fast-tracking campaigns on Facebook Strategic Focus – singular focus on maximizing your brand’s success on Facebook Confidential 7
- 8. Case Study: Generating Fans at High Volume • 6,774,753,126 total impressions served • SocialCode drove over 725k fans for the brand in 12 days • Currently, an average wall post receives 1.79 million impressions Confidential 8
- 9. Case Study: The Power of Giving Aligning with a philanthropic cause (donation of 1$ per fan) saves a brand money… Without donation language: • Cost was 56% higher • Actions/impressions 48% lower • Actions/clicks 38% lower • CTR was 17% lower Confidential 9
- 10. Case Study: Developing Customer Intelligence “Which of our entertainment acts are attracting which audiences?” • 3 cities, 5 performers • Showed relative response rates (who, what, where) • Provided precise feedback on which audiences were responding to which performers • Ran 109 campaigns, with 9300 individual advertisements Gender Breakdown Geographic Breakdown Performer #2 Performer #2 0.090% 0.070% 0.080% 0.060% 0.070% 0.060% 0.050% 0.050% 0.040% CTR CTR 0.040% Avg Phoenix 0.030% 0.030% Female Vegas 0.020% 0.020% Male LA 0.010% 0.010% 0.000% 0.000% 21-29 30-39 40-49 50-59 60-64 21-29 30-39 40-49 50-59 60-64 Age Age Confidential 10
- 11. Product: Optimizing Fan Pages Building “like walls” increased fan conversion by 30% for those who did not ‘like’ directly from within the ad! 11
- 12. Product: Competitive Analysis Package SocialCode Can Provide Competitive Intelligence on: • Which competitors are advertising on Facebook • Exact messaging they are using • Screen shots of recent competitor campaigns • What tactics they are using on their Fan Page Confidential 12
- 13. Contact Us Cary@SocialCodeInc.com Laura@SocialCodeInc.om Michael@SocialCodeInc.com 13