Big Data, You and Them
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The document discusses the implications of big data and social media on individual behavior and interaction, highlighting the shift in data ownership and how social recommendations influence decision-making. It emphasizes the importance of personal responsibility and trust in navigating the complexities of data use and privacy. Additionally, it outlines the evolving dynamics of social engagement and participation inequity among users.
Big Data, You and Them
- 1. big data, you and them mick yates www.leader-values.com visiting professor, University of Leeds
- 2. 2
- 3. 3
- 4. 5 exabytes 4
- 6. 180,000 x Library of Congress 1,800 Exabytes 6
- 7. 1984 7
- 8. $1.7 trillion 2015 8
- 9. $670 billion 2015 9
- 10. you 10
- 11. market “push” 11
- 12. if you like this ... 12
- 13. if you seek a deal ... 13
- 14. if you fancy a coffee ... 14
- 15. if you need a date ... 15
- 16. you “pull” you access what you like you decide your pathway you ignore you balance 16
- 17. how do you search? beyond digital 17
- 18. channels influencing you? beyond digital 18
- 19. 19 48
- 20. 20
- 21. what do your friends like? 21
- 22. social recommendation 22
- 23. 23 © mick yates 2010 page 23
- 24. 24 © mick yates 2010 page 24
- 25. 25 © mick yates 2010 page 25
- 26. you own ALL of the data 26
- 27. you 27
- 28. social media 28
- 29. social media has overtaken porn as the #1 web activity 29
- 30. 2007
- 31. 2011 82% of internet users 31
- 32. to make the world open ... 32
- 39. personal social legal economic 1. responsibilities 39
- 40. 2. simple guidelines 40
- 41. 3. simple tests 41
- 42. 4. simple policy 42
- 43. 5. trust yet verify 43
- 44. 6. curiosity not walls 44
- 45. 7. sanctions © mick yates 2012 page 45
- 46. privacy 46
- 47. them 47
- 48. mashable 48
- 49. cuts ad spend by 7% invests more in social media Facebook - 37 million fans
- 50. 50
- 51. social cycle 1. experiences 2. platforms 3. advocacy 51
- 52. 52
- 53. © mick yates 2012 page10 53
- 54. © mick yates 2012 page10 54
- 55. social cycle 1. experiences 2. platforms 3. advocacy 55
- 57. 57
- 58. social cycle 1. experiences 2. platforms 3. advocacy 58
- 59. 59
- 60. influence 2.0 1% CREATORS 9% EDITORS 90% AUDIENCE Jakob Nielsen, Participation Inequality: Encouraging More Users to Participate 60
- 61. social curation 61
- 62. them 62
- 63. 63
- 64. • Click to edit Master text Leadership is the energetic process of styles getting people fully and willingly committed to a new and sustainable course of action, to meet commonly agreed objectives whilst having commonly held values 64
- 65. big data, you and them mick yates www.leader-values.com visiting professor, University of Leeds