Digital Transformation in the Third Sector
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This document discusses digital transformation in the third sector. It outlines four stages of digital maturity for organizations: rejecting digital, experimenting, organizing, and evolving. It promotes a free Digital Maturity Matrix tool to help organizations assess their current and aspired digital maturity levels. The document provides tips for improving digital maturity, such as starting small, proving value, and focusing on results. Overall, it encourages third sector organizations to embrace digital transformation.
Digital Transformation in the Third Sector
- 1. Somewhere over the rainbow: digital transformation in the third sector Jo Wolfe @msjowolfe
- 2. What we’ll cover • Digital transformation as a trend • The case for digital maturity • Stages of maturity • Digital Maturity Matrix – a FREE tool • Tips for maturity, now
- 3. Digital change is more essential than ever before • Volatile external environment – impact of Brexit • Decreased public trust in charities • Fundraising Preference Service • Digital creates demand and start ups meet it
- 7. Or maturity?
- 8. Stages of digital maturity 1. Rejecting (don’t want to engage in digital, limited activity) 2. Experimenting (organic, chaotic activity, willingness but no plan) 3. Organising (centralised under one function, focus on marketing and communications) 4. Evolving (decentralised but with a clear framework, digital enhances all functions, income generation, service delivery)
- 10. How to get your FREE matrix digitalmaturity.co.uk #DigitalMaturityMatrix 0% 20% 40% 60% 80% 100% Technology Platforms & Devices Audiences User Experience Content Campaigns Analytics Governance Current State Aspiration
- 11. Have the courage to improve
- 12. Tips for improving maturity, now 1. Start by proving the value in what you do – measure current state and aspirations. 2. Make cost neutral improvements to show impact. 3. Use your success to build relationships with management. 4. Follow up with a case for gradual investment. 5. Ensure you have the right team in place to deliver. 6. Continue to focus on results, develop your offer, iterate.
- 14. The unfair advantage of charities • We are close to beneficiaries and their needs • We have established networks and loyalty • We are passionate about what we do • Working in a lean way comes naturally