Welcome to Squawkbox
What is SQUAWKBOX?
A simple hospitality specific application
that allows you to create
promotions, (upload your own or use
any of the 300 we have loaded in for
you) and then publish them via any
combination of,
•   Email
•   SMS
•   Facebook (multiple pages)
•   Twitter
•   Your website
•   In-venue WI-FI screens*

* Coming in September 2012
Welcome to Squawkbox
Create – Simple click to edit   Send – Just tick boxes




     Report – How did it go? We send
          you detailed reports.
What else can it do?
•   Automatic birthday offers – drive function revenue
•   Separate milestone b’day offers – More 21st’s, 30th’s etc
•   Add a photo gallery to your website – grows your database.
•   Add a ‘voucher’ tab to facebook – also grows your database
•   Run competitions on website/facebook – engage patrons
•   Integrate with POS / loyalty programs – Improve ROI
•   Clean up your database – remove dead emails & mobiles
•   Save you time – Schedule promotions in advance
Does it work?
                                                                              “We Doubled Our Sales”
                                                                              Russell Little, The Stag
                                                                              Hotel, Adelaide
                        A Melbourne Restaurant
                                                  Click in the middle of the box below to listen to Russell Little
May 2010 – Began working with us.
Initial Database size: 5,500
Initial Social media: nil

July 2012
Database size: 26,186
Social media following: 18,238
Revenue uplift: $9,750 each week

Contact: Bill Ferg (owner)                       Contact: Russell Little (co-owner)
Phone: (03) 9589 6329                            Phone: (08) 8223 2934
Email: bill@lobstercave.com.au                   Email: russell@completehospitality.net.au
Our methodology
      1. Continually grow your database & social media – We help you do this.
    2. Automate anything you can – Birthday, anniversary, welcome promotions
     3. DON’T ADVERTISE, entertain and inform – get consumers attention first
           4. We are available to you 7 days a week to help you succeed



           Entertaining email content
                                                      CLICK HERE to watch
                                                           the world’s
                                                        best example of
                                                       promoting through
                                                         Entertainment?

                 Putting things like
quiz’s, recipes, tips, jokes, funny youtube clips &
        wine / beer tasting notes into your
How much does it cost?
 $99 + GST per month with no lock in contracts.
 SMS is charged at 6 cents + GST per unit sent.
 Optional Quick start package – fast optimal setup. $995 + GST
 Branded Facebook & Twitter account setup
 Social Media connection to SQUAWKBOX
 Facebook customer sign-up & voucher page
 In venue QR code driven sign-up poster artwork
 Automated Welcome, Birthday & Anniversary messages
 Digital marketing plan to get you more customers, more
  often
 Existing database uploaded into your account
 All done for you in just 6 days
Quick Start Package


                      The SQUAWKBOX Quick
                      Start Package is designed
                      to get you set-up fast -
                      because we’ll do all the
                      work for you.

                      We’ll also custom make
                      all the tools you’ll need to
                      quickly capture your
                      customer details and
                      dramatically grow your
                      database.

                      You also get all the tools
                      to then profitably
                      promote your business
                      back to your customers
                      so they visit your venue
                      more often.

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Squawkbox presentation

  • 1. Welcome to Squawkbox What is SQUAWKBOX? A simple hospitality specific application that allows you to create promotions, (upload your own or use any of the 300 we have loaded in for you) and then publish them via any combination of, • Email • SMS • Facebook (multiple pages) • Twitter • Your website • In-venue WI-FI screens* * Coming in September 2012
  • 2. Welcome to Squawkbox Create – Simple click to edit Send – Just tick boxes Report – How did it go? We send you detailed reports.
  • 3. What else can it do? • Automatic birthday offers – drive function revenue • Separate milestone b’day offers – More 21st’s, 30th’s etc • Add a photo gallery to your website – grows your database. • Add a ‘voucher’ tab to facebook – also grows your database • Run competitions on website/facebook – engage patrons • Integrate with POS / loyalty programs – Improve ROI • Clean up your database – remove dead emails & mobiles • Save you time – Schedule promotions in advance
  • 4. Does it work? “We Doubled Our Sales” Russell Little, The Stag Hotel, Adelaide A Melbourne Restaurant Click in the middle of the box below to listen to Russell Little May 2010 – Began working with us. Initial Database size: 5,500 Initial Social media: nil July 2012 Database size: 26,186 Social media following: 18,238 Revenue uplift: $9,750 each week Contact: Bill Ferg (owner) Contact: Russell Little (co-owner) Phone: (03) 9589 6329 Phone: (08) 8223 2934 Email: bill@lobstercave.com.au Email: russell@completehospitality.net.au
  • 5. Our methodology 1. Continually grow your database & social media – We help you do this. 2. Automate anything you can – Birthday, anniversary, welcome promotions 3. DON’T ADVERTISE, entertain and inform – get consumers attention first 4. We are available to you 7 days a week to help you succeed Entertaining email content CLICK HERE to watch the world’s best example of promoting through Entertainment? Putting things like quiz’s, recipes, tips, jokes, funny youtube clips & wine / beer tasting notes into your
  • 6. How much does it cost? $99 + GST per month with no lock in contracts. SMS is charged at 6 cents + GST per unit sent. Optional Quick start package – fast optimal setup. $995 + GST Branded Facebook & Twitter account setup Social Media connection to SQUAWKBOX Facebook customer sign-up & voucher page In venue QR code driven sign-up poster artwork Automated Welcome, Birthday & Anniversary messages Digital marketing plan to get you more customers, more often Existing database uploaded into your account All done for you in just 6 days
  • 7. Quick Start Package The SQUAWKBOX Quick Start Package is designed to get you set-up fast - because we’ll do all the work for you. We’ll also custom make all the tools you’ll need to quickly capture your customer details and dramatically grow your database. You also get all the tools to then profitably promote your business back to your customers so they visit your venue more often.