Welcome to Squawkbox
What is SQUAWKBOX?
A simple hospitality specific application
that allows you to create promotions,
(upload your own or use any of the 300
we have loaded in for you) and then
publish them via any combination of,
•   Email
•   SMS
•   Facebook (multiple pages)
•   Twitter
•   Your website
•   In-venue WI-FI screens*

* Coming in September 2012
Welcome to Squawkbox
Create – Simple click to edit   Send – Just tick boxes




     Report – How did it go? We send
          you detailed reports.
What else can it do?
•   Automatic birthday offers – drive function revenue
•   Separate milestone b’day offers – More 21st’s, 30th’s etc
•   Add a photo gallery to your website – grows your database.
•   Add a ‘voucher’ tab to facebook – also grows your database
•   Run competitions on website/facebook – engage patrons
•   Integrate with POS / loyalty programs – Improve ROI
•   Clean up your database – remove dead emails & mobiles
•   Save you time – Schedule promotions in advance
More bums on seats
                                              Venue:           The Bell Inn
                                              Gross sales:     £19440 (Last 6 months)
                                              Year 1 ROI:      2645%
                                              Venue type:      Village Pub
                                              Database size:   1365 (within 13 months)

                                              Promotions:
                                                   Sign up incentive - £840 per month
                                                   Automatic Birthday offers - £2400 per month
                                                   Ad hoc offers/event reminders


We are thrilled with what Impact Data have helped us achieve and are
hoping for even better results with the new SQUAWKBOX system. Thank
you!

Alison Heath
The Bell Inn, Haughton


                                                                       Strictly Private and Confidential   © Impact Data Pty. L
More bums on seats
                                                            Venue:             The Greyhound Inn
                                                            Gross sales:       £9720 (Last 10 months)
                                                            Year 1 ROI:        1547%
                                                            Venue type:        Bar and Restaurant
                                                            Database size:     1282 (within 10 months)

                                                            Promotions:
                                                                 Sign up incentive - £9000 (Last 10 months)
                                                                 Automatic Birthday Offers - £360 (Last 2
                                                                months)
                                                                 Automatic Anniversary Offers

“SQUAWKBOX is a really powerful tool that enables us to drive sales, anytime we like.
We recently won 3 awards at the Chester Food and Drink Festival, a result that was
assisted by asking our customers to vote for us by sending them a quick email – a
great result”

Thomas Hughes
Greyhound Inn

                                                                                    Strictly Private and Confidential   © Impact Data Pty. L
Our methodology
      1. Continually grow your database & social media – We help you do this.
    2. Automate anything you can – Birthday, anniversary, welcome promotions
     3. DON’T ADVERTISE, entertain and inform – get consumers attention first
           4. We are available to you 7 days a week to help you succeed



           Entertaining email content
                                                       CLICK HERE to watch
                                                            the world’s
                                                         best example of
                                                        promoting through
                                                          Entertainment?

   Putting things like quiz’s, recipes, tips, jokes,
 funny youtube clips & wine / beer tasting notes
into your communications ensures they get read!
How much does it cost?
£59 + VAT per month with no lock in contracts.
SMS is charged at 3.9p + VAT per unit sent.
Optional Quick start package – fast optimal setup. £595 + VAT
Branded Facebook & Twitter account setup
Social Media connection to SQUAWKBOX
Facebook customer sign-up & voucher page
In venue QR code driven sign-up poster artwork
Automated Welcome, Birthday & Anniversary messages
Digital marketing plan to get you more customers, more
 often
Existing database uploaded into your account
All done for you in just 6 days
   *Discounts available for multiples and groups - give us a call
Quick Start Package


                      The SQUAWKBOX Quick
                      Start Package is designed
                      to get you set-up fast -
                      because we’ll do all the
                      work for you.

                      We’ll also custom make
                      all the tools you’ll need to
                      quickly capture your
                      customer details and
                      dramatically grow your
                      database.

                      You also get all the tools
                      to then profitably
                      promote your business
                      back to your customers
                      so they visit your venue
                      more often.

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SQUAWKBOX - More Customers, More Often

  • 1. Welcome to Squawkbox What is SQUAWKBOX? A simple hospitality specific application that allows you to create promotions, (upload your own or use any of the 300 we have loaded in for you) and then publish them via any combination of, • Email • SMS • Facebook (multiple pages) • Twitter • Your website • In-venue WI-FI screens* * Coming in September 2012
  • 2. Welcome to Squawkbox Create – Simple click to edit Send – Just tick boxes Report – How did it go? We send you detailed reports.
  • 3. What else can it do? • Automatic birthday offers – drive function revenue • Separate milestone b’day offers – More 21st’s, 30th’s etc • Add a photo gallery to your website – grows your database. • Add a ‘voucher’ tab to facebook – also grows your database • Run competitions on website/facebook – engage patrons • Integrate with POS / loyalty programs – Improve ROI • Clean up your database – remove dead emails & mobiles • Save you time – Schedule promotions in advance
  • 4. More bums on seats Venue: The Bell Inn Gross sales: £19440 (Last 6 months) Year 1 ROI: 2645% Venue type: Village Pub Database size: 1365 (within 13 months) Promotions:  Sign up incentive - £840 per month  Automatic Birthday offers - £2400 per month  Ad hoc offers/event reminders We are thrilled with what Impact Data have helped us achieve and are hoping for even better results with the new SQUAWKBOX system. Thank you! Alison Heath The Bell Inn, Haughton Strictly Private and Confidential © Impact Data Pty. L
  • 5. More bums on seats Venue: The Greyhound Inn Gross sales: £9720 (Last 10 months) Year 1 ROI: 1547% Venue type: Bar and Restaurant Database size: 1282 (within 10 months) Promotions:  Sign up incentive - £9000 (Last 10 months)  Automatic Birthday Offers - £360 (Last 2 months)  Automatic Anniversary Offers “SQUAWKBOX is a really powerful tool that enables us to drive sales, anytime we like. We recently won 3 awards at the Chester Food and Drink Festival, a result that was assisted by asking our customers to vote for us by sending them a quick email – a great result” Thomas Hughes Greyhound Inn Strictly Private and Confidential © Impact Data Pty. L
  • 6. Our methodology 1. Continually grow your database & social media – We help you do this. 2. Automate anything you can – Birthday, anniversary, welcome promotions 3. DON’T ADVERTISE, entertain and inform – get consumers attention first 4. We are available to you 7 days a week to help you succeed Entertaining email content CLICK HERE to watch the world’s best example of promoting through Entertainment? Putting things like quiz’s, recipes, tips, jokes, funny youtube clips & wine / beer tasting notes into your communications ensures they get read!
  • 7. How much does it cost? £59 + VAT per month with no lock in contracts. SMS is charged at 3.9p + VAT per unit sent. Optional Quick start package – fast optimal setup. £595 + VAT Branded Facebook & Twitter account setup Social Media connection to SQUAWKBOX Facebook customer sign-up & voucher page In venue QR code driven sign-up poster artwork Automated Welcome, Birthday & Anniversary messages Digital marketing plan to get you more customers, more often Existing database uploaded into your account All done for you in just 6 days *Discounts available for multiples and groups - give us a call
  • 8. Quick Start Package The SQUAWKBOX Quick Start Package is designed to get you set-up fast - because we’ll do all the work for you. We’ll also custom make all the tools you’ll need to quickly capture your customer details and dramatically grow your database. You also get all the tools to then profitably promote your business back to your customers so they visit your venue more often.