A project report on “customer preference regarding ”
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The document is a project report on customer preferences regarding Coca-Cola drinks. It includes an introduction, objectives, limitations, data collection methods, sampling methods, research design, data analysis, findings and conclusion. Key findings include that 76.25% of respondents like Coke ever time, 48.75% find it expensive, and 77.92% think it is healthy. The conclusion is that Coca-Cola has achieved strong brand success and high rates of progress based on analysis of its reports.
A project report on “customer preference regarding ”
- 1. A PROJECT REPORT ON “ CUSTOMER PREFERENCE REGARDING ” Submitted To: Prepared By: Dr. Vishal Patidar Mehul Rasadiya K.K. Parekh Institute of Management Studies (Amreli) ACADEMIC YEAR:-2012-2013
- 2. C OMPANY P ROFILE Name of the company : Coca-cola Enterprise inc. Type : Private Founded : 1886 Headquarters : Atlanta Georgia USA Chief Executing Officer : John Brock Chief Financial Officer : William W Douglas Industry : Beverages Revenue : $19800 billion USD Operating income : $1.495 billion USD Net Income : $1.143 billion USD
- 3. INTRODUCTION Market survey should be conducted properly because that help the top management in decision making. A reserch given the extra only when the studies are properly conducted.
- 4. O BJECTIVES OF THE STUDY To know preference level of customer regarding coca cola drink. To study the competition prevailing in the soft-drink market at local level.
- 5. L IMITATION These is only taken data from limited areas. These is survey taken randomly.
- 6. D ATA COLLECTION Primary data Secondary data
- 7. P RIMARY DATA Observation method Interview method Questionnaire method
- 8. S ECONDARY DATA Reference book Articles Newspaper websites
- 9. S AMPLING Sampling method Simple random Sampling
- 10. S AMPLE DESIGN Sampling frame Sampling unit Sampling size
- 11. R ESEARCH DESIGN Exploratory research design : Based on secondary data Descriptive research design Gender, Age, Income, Casual research design cause and effect relationship between two or more variables
- 12. ANALYSIS OF DATA
- 13. Q UESTION - 1 Do you know about coca cola drink ?
- 14. Gender wise 200 150 100 50 Femle Male 0 Yes No Answer Male Female Respond In% YES 192 48 240 96% NO 8 2 10 4% TOTAL 200 50 250 100%
- 15. Age wise 150 100 Above 50 50 26-50 15-25 0 Yes No Answer Below 25 25-50 Above 50 Respond In% YES 79 138 23 240 96% NO 1 7 2 10 4% TOTAL 80 145 25 250 100%
- 16. Income wise 150 100 Above 30000 50 10000-30000 Below 10000 0 Yes No Answer Below 10000- Above Respond In% 10000 30000 30000 YES 79 138 23 240 96% NO 1 7 2 10 4% TOTAL 80 145 25 250 100%
- 17. Q UESTION - 2 From where you come to about coca cola ?
- 18. Gender wise 100 80 60 40 Female 20 Male 0 Television Newspaper Others Sources Male Female Respond In% Television 98 19 117 48.75% Newspaper 80 22 102 42.5% Other 14 7 21 8.75% Total 192 48 240 100%
- 19. Age wise 80 60 Above 50 40 25-50 20 Below 25 0 Sources Below 25 25-50 Above 50 Respond In% Television 50 52 15 117 48.75% Newspaper 20 76 6 102 42.5% Other 9 10 2 21 8.75% Total 79 138 23 240 100%
- 20. Income wise 80 60 Above 50 40 25-50 20 Below 25 0 Sources Below 10000- Above Respond In% 10000 30000 30000 Television 40 74 3 117 48.75% Newspaper 36 61 5 102 42.5% Other 9 11 1 21 8.75% Total 85 146 9 240 100%
- 21. Q UESTION - 3 Do you like coca cola drink ever time ?
- 22. Gender wise 200 150 100 50 Female Male 0 Yes No Answer Male Female Respond In% YES 153 30 183 76.25% NO 39 18 57 23.75% Total 192 48 240 100%
- 23. Age wise 150 100 Above 50 50 25-50 0 Below 25 Yes No Answer Below 25 25-50 Above 50 Respond In% YES 55 117 11 183 76.25% NO 24 21 12 57 23.75% Total 79 138 23 240 100%
- 24. Income wise 150 100 Above 300000 50 10000-30000 0 Below 10000 Yes No Answer Below 10000- Above Respond In% 10000 30000 30000 YES 63 114 6 183 76.25% NO 22 32 3 57 23.75% Total 85 146 9 240 100%
- 25. Q UESTION - 4 From how long are you taking coke?
- 26. Gender wise 100 80 60 40 Female 20 Male 0 Below 2 2-5 years Above 5 years years Answer Male Female Respond In% Below 2 Years 21 12 33 13.75% 2 years – 5 years 83 26 109 45.42% Above 5 years 88 10 98 40.83% TOTAL 192 48 240 100%
- 27. Age wise 80 60 40 Above 50 20 25-50 Below 25 0 Below 2 2-5 years Above 5 years years Answer Below 25 25-50 Above 50 Respond In% Below 2 Years 20 4 9 33 13.75% 2 – 5 years 45 56 8 109 45.42% Above 5 years 14 78 6 98 40.83% TOTAL 79 138 23 240 100%
- 28. Income wise 60 40 Above 30000 20 10000-30000 Below 10000 0 Below 2 2-5 years Above 5 years years Answer Below 10000- Above Respond In% 10000 30000 30000 Below 2 Years 6 26 1 33 13.75% 2 – 5 years 43 60 6 109 45.42% Above 5 years 36 60 2 98 40.83% TOTAL 85 146 9 240 100%
- 29. Q UESTION - 5 What do think about the price of coke ?
- 30. Gender wise 100 80 60 40 Female 20 Male 0 Expensive Average Cheap Sources Male Female Respond In% Expensive 98 19 117 48.75% Average 80 22 102 42.5% Cheap 14 7 21 8.75% Total 192 48 240 100%
- 31. Age wise 100 Above 50 50 25-50 Below 25 0 Expensive Average Cheap Sources Below 25 25-50 Above 50 Respond In% Expensive 50 52 15 117 48.75% Average 20 76 6 102 42.5% Cheap 9 10 2 21 8.75% Total 79 138 23 240 100%
- 32. Income wise 100 Above 30000 50 10000-30000 Below 10000 0 Sources Below 10000- Above Respond In% 10000 30000 30000 Expensive 40 74 3 117 48.75% Average 36 61 5 102 42.5% Cheap 9 11 1 21 8.75% Total 85 146 9 240 100%
- 33. Q UESTION - 6 What do you think about coca cola drink is healthy ?
- 34. Gender wise 200 150 100 50 Female Male 0 Yes No Answer Male Female Respond In% YES 151 36 187 77.92% NO 41 12 53 22.08% Total 192 48 240 100%
- 35. Age wise 150 100 Above 50 50 25-50 0 Below 25 Yes No Answer Below 25 25-50 Above 50 Respond In% YES 60 111 16 187 77.92% NO 19 27 7 53 22.08% Total 79 138 23 240 100%
- 36. Income wise 150 100 Above 300000 50 10000-30000 0 Below 10000 Yes No Answer Below 10000- Above Respond In% 10000 30000 30000 YES 74 106 7 187 77.92% NO 11 40 2 53 22.08% Total 85 146 9 240 100%
- 37. FINDINGS In our study found that 240 respond are insured while 10 respond are not insured 76.25% people like Coca-cola drink ever time. 48.75% people said coke is expensive, 8.75% people said coke is cheaper. Only 77.92% think coca cola healthy and 22.08% think not healthy. The company brand strong.
- 38. CONCLUSION From the study of last year’s company report we can say that rate of progress of company is very high. It achieves success in every field of his work. After seen the number of progress of company.