Introduction to media gcse
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This document provides an overview of media studies as an academic subject and career path. It discusses the key skills learned in media studies, such as research, analysis, discussion and content creation. It also outlines some common career paths for media studies graduates, including film production, graphic design, journalism, advertising and more. The document gives examples of course units focused on portfolio creation, textual analysis, and industry topics like institutions and audiences. Overall, the summary introduces media studies as a multi-faceted subject that teaches vital skills for understanding and creating various media content.
Introduction to media gcse
- 2. Media Studies=Learning about the media
- 3. Media Studies Media Studies students can: Research Deconstruct Analyse Discuss Plan Create and Produce Evaluate
- 4. Subjects & Jobs Subjects Jobs Film & Screen Studies Digital Film Contemporary Media Practice Media & Communication (event & exhibition, new media, journalism, media photography, public relations) Film & TV Production Graphic Design Creative Media Broadcast Media Advertising Art & Design Fashion Journalism & Mass Communication Media & English Literature, Media & English Language Technical production crew – cameraman, editor, sound specialist, lighting specialist, screenplay/script writer, special effects etc) Film & Television critic Radio Newspapers Internet: Digital & Interactive Media Magazines Video game design & development Journalism Photography Publishing Corporate Development Media & Music
- 5. Important considerations Time consuming subject: Filming/ using photo-editing software lunchtimes/after-school or evenings/weekends Needs to fit in with other GCSE choices Must be a team player: a lot of group work Useful ( but not essential) to have access to a computer, editing software (GIMP is a free Photoshop style program), a USB stick/hard drive to store your work safely Some people say it’s easy, others wouldn’t – 40% of your mark is a challenging written exam
- 6. Unit B321: The Individual Media Studies Portfolio This is a controlled assessment unit, 25–30 hours, internally assessed and externally moderated. 120 marks, 30% of the total GCSE marks Candidates produce an individual portfolio containing a comparative analytical assignment, a production exercise and a planning and evaluative commentary. The comparative analytical assignment is based on at least two media texts from a selection
- 7. Unit B323: Textual Analysis and Media Studies Topic (Moving Image) 40% of the total GCSE 1hour 45 minutes written paper 80 marks This is an examined unit where candidates in Section A analyse and respond to an unseen moving image extract. In Section B, candidates answer questions based on Institution and Audience through the study of Television Comedy.
- 8. Unit B324: Production Portfolio in Media Studies This is a controlled assessment unit, 25-30 hours, internally assessed and externally moderated. 120 marks, 30% of the total GCSE marks Candidates can either work individually or in groups to produce a major practical production from a selection of set briefs. Within this, each individual produces their own evidence of research and planning alongside an individual evaluation of their finished product
- 9. Class Blog Using Blogger to create a coursework blog of your own and to access homework and lesson notes from your teacher’s blog Example of how a blog looks: http://lcmedia2.blogspot.co.uk
- 10. Institution This is who makes the Media texts. The institution can be a large company like Warner Bros. Pictures or a small company like Working Title.
- 11. Representation The way real life is presented on television, on the radio, in newspapers and magazines is known as Representation. Groups of people are represented in a certain light so that people begin to believe all people in that group are like that. This is called stereotyping. Places, gender, social class can also be represented.
- 12. Audience People who listen, watch, read or use media texts are called the audience. Audiences are grouped together by gender, age, how much money they earn and what they like. Institutions work hard to make their media texts appeal to the right audience.
- 13. TV Codes and Conventions Television uses these codes and conventions. Moving Image – camera shots, camera movements Sound – music and dialogue Graphics – station logo, title graphics, credits Genre – what type of TV programme is it (film, drama, news programme) Narrative – what happens in the programme
- 14. Code and Conventions Each media text uses different codes and conventions which the audience learn to recognise and understand. Media students know what those codes and conventions are. Media students are able to talk about Language (codes and conventions) to help them analyse any media text.
- 15. Plenary – twitter square 1) 1 thing you learned from today’s presentation 2) 1 reason why you want to take media # to write down a key phrase from today’s presentation at the end (positive or negative) i.e. #ilovemakingfilms #editingisnotmyfav
- 16. Tools to analyse Media texts = The Four Key Concepts Language Institution Audience Representation MEMORY JOG – people say the media is full of lies and its true there are many tricks to get the audience’s attention. LIAR This should help you.
- 17. Language What type of media is this? How do you know?
- 18. Language What kind of media is this? How do you know?
- 19. Language = Codes and Conventions Media texts follow the same rules depending on what kind of media platform they use. Magazines follow the rules of Print. Layout Colour Image Text These rules are called the codes and conventions. They make it easy to understand what kind of media text you are looking at.
- 20. Task In pairs, look at the media text and talk about Language and Audience. 1. What type of media is it? 2. What kind of media language does it use? 3. Who is the audience and how do you know it would appeal to that group of people?