Yr 10 Media Introduction 2015
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This document provides an overview of key concepts in media studies, including language, institution, audience, and representation. It explains that media texts follow codes and conventions depending on the platform. For example, magazines have conventions around layout, color, images and text. Television uses codes like camera shots, sound, graphics and genres. The institution produces the media texts, while the audience consumes them. Representation involves how groups are portrayed in media, which can lead to stereotyping.
Yr 10 Media Introduction 2015
- 2. Media Studies=Learning about the media
- 3. Media Studies Media Studies students can: Research Deconstruct Analyse Discuss Plan Create and Produce Evaluate
- 4. Tools to analyse Media texts = The Four Key Concepts Language Institution Audience Representation
- 5. Language What type of media is this? How do you know?
- 6. Language What kind of media is this? How do you know?
- 7. Language = Codes and Conventions Media texts follow the same rules depending on what kind of media platform they use. Magazines follow the rules of Print. Layout Colour Image Text These rules are called the codes and conventions. They make it easy to understand what kind of media text you are looking at.
- 8. TV Codes and Conventions Television uses these codes and conventions. Moving Image – camera shots, camera movements Sound – music and dialogue Graphics – station logo, title graphics, credits Genre – what type of TV programme is it (film, drama, news programme) Narrative – what happens in the programme
- 9. Code and Conventions Each media text uses different codes and conventions which the audience learn to recognise and understand. Media students know what those codes and conventions are. Media students are able to talk about Language (codes and conventions) to help them analyse any media text.
- 10. Institution This is who makes the Media texts. The institution can be a large company like Warner Bros. Pictures or a small company like Working Title.
- 11. Audience People who listen, watch, read or use media texts are called the audience. Audiences are grouped together by gender, age, how much money they earn and what they like. Institutions work hard to make their media texts appeal to the right audience.
- 12. Representation The way real life is presented on television, on the radio, in newspapers and magazines is known as Representation. Groups of people are represented in a certain light so that people begin to believe all people in that group are like that. This is called stereotyping. Places, gender, social class can also be represented.
- 13. Task In pairs, look at the media text and talk about Language and Audience. 1. What type of media is it? 2. What kind of media language does it use? 3. Who is the audience and how do you know it would appeal to that group of people?