Liar Intro to Key Media Concepts V4
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This document provides an overview of key concepts in media studies, including language, institution, audience, and representation. It explains that media texts use codes and conventions depending on their format, like magazines following print rules. Students of media studies learn to analyze different media using these four concepts and by considering things like codes, targeted audiences, and how groups are portrayed.
Liar Intro to Key Media Concepts V4
- 2. Media Studies=Learning about the media
- 3. Media Studies Media Studies students can: Research Deconstruct Analyse Discuss Plan Create and Produce Evaluate
- 4. Tools to analyse Media texts = The Four Key Concepts Language Institution Audience Representation MEMORY JOG – people say the media is full of lies and its true there are many tricks to get the audience’s attention. LIAR This should help you.
- 5. Language What type of media is this? How do you know?
- 6. Language What kind of media is this? How do you know? What can one expect from the media it is referring to?
- 7. Language = Codes and Conventions Media texts follow the same rules depending on what kind of media platform they use. Magazines follow the rules of Print. Layout Colour Image Text These rules are called the codes and conventions. They make it easy to understand what kind of media text you are looking at.
- 8. Code and Conventions Each media text uses different codes and conventions which the audience learn to recognise and understand. Media students know what those codes and conventions are. Media students are able to talk about Language (codes and conventions) to help them analyse any media text.
- 9. 1. How do you know that you have just watched TV News 2. How do you know that you’ve just watched a News programme aimed at attracting and keeping the interest of two different targeted audience? 3. How do you know that you have just watched the beginning of a News programme? Extension Question 1. How do you know you’ve just watched a programme that aims to give the impression (representation), of being factual, trustworthy and keen to keep audiences informed (updated) of important issues/events? In YouTube type - BBC Newsround /// 06/04/2015 In Youtube type - New Look Channel 4 News 2011 - Opening titles
- 10. TV Codes and Conventions Television uses these codes and conventions. Moving Image – camera shots, camera movements Sound – music and dialogue Graphics – station logo, title graphics, credits Genre – what type of TV programme is it (film, drama, news programme) Narrative – what happens in the programme
- 11. Institution This is who makes the Media texts. The institution can be a large company like Warner Bros. Pictures or a small company like Working Title. Task: Name one newspaper institution
- 12. Audience People who listen, watch, read or use media texts are called the audience. Audiences are grouped together by gender, age, how much money they earn and what they like. Institutions work hard to make their media texts appeal to the right audience.
- 13. Representation The way real life is presented on television, on the radio, in newspapers and magazines is known as Representation. Groups of people are represented in a certain light so that people begin to believe all people in that group are like that. This is called stereotyping. Places, gender, social class can also be represented.
- 14. Task In pairs, look at the media text and talk about Language and Audience. 1. What type of media is it? 2. What kind of media language does it use? 3. Who is the audience and how do you know it would appeal to that group of people?
- 15. In pairs, look at the media text and talk about Language and Audience. 1. What type of media is it? 2. What kind of media language does it use? 3. Who is the audience and how do you know it would appeal to that group of people?