Digital Media Team Structure and Hierarchy
2 likes1,191 views
A digital marketing department typically includes roles like SEO specialists, social media managers, graphic designers, and content writers. It is led by a digital marketing head or manager. The social media manager oversees the social media strategies and ensures smooth operations across social media platforms both internally and externally. They make decisions around which platforms to use, what type of content to create and promote, and how frequently to post. A typical project involves the marketing person obtaining the project, passing it to digital marketing leadership, developing strategies and content with the team, designing graphics, optimizing social media, and presenting the final project to the client.
Digital Media Team Structure and Hierarchy
- 2. How a digital marketing department works • Every company hire people as per their needs but in digital marketing, there should be a proper setup for digital marketer and you should have at least these positions available to be filled with expertise of : • Search Engine Optimizer | Graphic Artist | Social Media Manager | Social Media Moderator
- 3. Hierarchy • Digital Marketing Head • Digital Marketing Manager • SEO • Content Writer • Social Media Manager • Graphic Designer /Visual artist • Data Entry Operator
- 4. Team Leader • Social media manager: the social media manager manages all these roles, but on top of that they also act as internal social media strategists. They create and manage the social media strategies and ensure the smooth-running of social media externally and internally
- 5. Identify the skills you need • Here are some of the skills your team will need to fulfill these responsibilities: • Organization and team management • Writing and editing • Graphics • Networking skills • Customer service • Advertising expertise
- 6. Digital/Social media manager • The social media manager will make important decisions like: • Which platforms to use (Facebook, Instagram, Twitter, Pinterest, etc.) • What kind of content you’ll create and promote • How frequently you’ll post and share on each platform • Analysis and strategy adjustment as needed.
- 7. Life of a Project • 1 ) Marketing Person will get the project • 2) Project will passed to digital marketing head or manger • 3) Digital Marketing team will work together on swot. • 4) Content writer will write content for website • 5) Graphic Designer will design post/website layout • 6) Social Media Manager will create the presence • 7) SEO will do the effective optimization for social media / website • 8)Project will be handed over to the marketing person who brought the project. • 9) Marketing person will present the project to the client.
- 8. Social media project Hierarchy • 1) Marketing Person will hand over the project to social media Manager • 2) Social Media Manager will make the content calendar for the month • 3) Social Media manager will forward the content calendar to graphic artist. • Graphic designer will start designing and start giving the designs to the social media manager postings .
- 9. Thanks