Design Thinking _ A problem Solving Framwwork
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The document outlines the mission of design thinking, which is to transform observations into actionable insights that lead to improved products and services. It emphasizes the importance of empathy, defining user needs, ideating, prototyping, and testing as essential phases in the design thinking process. Ultimately, it asserts that design is a strategic function focused on understanding user desires beyond mere aesthetics.
Design Thinking _ A problem Solving Framwwork
- 5. The mission of design thinking is to translate observation into insights and insights into products and services that will improve lives.
- 13. DESIGN THINKING _ EMPATHY PHASE Build Empathy Pair up for interviews - Interviewer and Note taker See through the eyes of your users Steer with open-ended questions Confirm, redirect, or stop conversation with Close Ended questions Apply 5 WHY Techniques Talk less, listen More Take photos, Collect artifacts Write down your impressions Empathize Define Ideate Prototype Test
- 17. DESIGN THINKING _ DEFINE PHASE Storytelling Clustering Personas Task Flow Analysis Framework Empathize Define Ideate Prototype Test POINT OF VIEW Hypothesis about users' needs HMW Statement
- 19. DESIGN THINKING _ IDEATE PHASE Be Visual Defer Judgment Encourage Wild Ideas Build on the Ideas of Others One Conversation at a time Go for wild Ideas Go for quantity Stay focused on topic Empathize Define Ideate Prototype Test
- 21. DESIGN THINKING _ PROTOTYPE PHASE Phyisical Wireframes Storyboard Acting Empathize Define Ideate Prototype Test
- 23. DESIGN THINKING _ TEST PHASE Test the solution with a demo before producing the actual product Empathize Define Ideate Prototype Test
- 26. • Design is more than aesthetics; it’s a strategic function cantered on understanding what people want, need, and dream of. It’s not just about making things beautiful; it’s about making them work beautifully.
- 27. • Thanks