Design-Thinking
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The document provides a comprehensive overview of design thinking, emphasizing its human-centered and collaborative approach to problem-solving. It outlines various modes of the design thinking process, including empathize, define, ideate, prototype, and test, highlighting their purposes and methodologies. Additionally, it discusses the integration of business, technology, and user needs, advocating for an iterative process to continually improve solutions based on user feedback and insights.
Design-Thinking
- 3. Design thinking is a human centered and collaborative approach to problem solving, using a designed mindset to solve complex problems. Tim Brown (British Industrial Designer & President of IDEO)
- 4. DESIGN THINKING Learning Ideate Test empathize prototypeFoundation of a human- centered design process Necessary to Observe, Engage and Immerse. Chance to refine and improve solutions Define Empathy findings are unpacked and synthesized into compelling needs and insights Mode during the design process in which the focus lies on idea generation Getting ideas and explorations out of the head into the physical world
- 5. DESIGN THINKING Learning Foundation of a human- centered design process Necessary to Observe, Engage and Immerse. Empathy findings are unpacked and synthesized into compelling needs and insights Mode during the design process in which the focus lies on idea generation Getting ideas and explorations out of the head into the physical world Chance to refine and improve solutions
- 6. DESIGN THINKINGDESIGN THINKING empathize Foundation of a human- centered design process Necessary to Observe, Engage and Immerse. Define Empathy findings are unpacked and synthesized into compelling needs and insights Ideate Mode during the design process in which the focus lies on idea generation prototype Getting ideas and explorations out of the head into the physical world Test Chance to refine and improve solutions
- 7. DESIGN THINKING empathize What is the Empathize Mode? Foundation of a human-centered design process Necessary to: Observe: View users and their behavior in the context of their lives Engage: Interact with and interview users through both scheduled and short “intercept” encounters Immerse: Experience what your user experiences
- 8. DESIGN THINKING define What is the Define Mode? Empathy findings are unpacked and synthesized into compelling needs and insights Mode of “focus” rather than “flaring” Goals: develop a deep understanding of the users and the design space; come up with an individual statement or point of view Point of view should be a guiding statement that focuses on specific users, and insights and needs Understanding the meaningful challenge is fundamental to creating a successful solution
- 9. DESIGN THINKING ideate What is the Ideate Mode? Mode during the design process in which the focus lies on idea generation Represents process of “going wide” in terms of concepts and outcomes – mode of “flaring” rather than “focus” Goal is to explore a wide solution space; a large quantity of ideas and a diversity among those ideas From this depository of ideas prototypes can be build to test with users
- 10. DESIGN THINKING prototyping What is the Prototype Mode? Getting ideas and explorations out of the head into the physical world A prototype can be anything with a physical form: a wall of post-it notes, a role-playing activity, a space, an object, an interface, a storyboard Keep prototypes rough and rapid to learn quickly and investigate a lot of different possibilities Prototypes are most successful when people (design team, user, etc.) can experience and interact with them What you learn from those interactions drive deeper empathy and shape successful solutions
- 11. DESIGN THINKING Test What is the Test Mode? Chance to refine and improve solutions Another iterative mode in which low-resolution artifacts are placed in the appropriate context of the user’s life Prototype as if you know you’re right, but test as if you know you’re wrong!
- 12. DESIGN THINKING Design Thinking integrates business, technology and people INNOVATION TECHNOLGY FEASIBLE Can it be done? WORKFLOW VIABLE Does it matter in the organization? PEOPLE DESIRABLE Do people want it? PATIENT AND FAMILY CENTERED CONTINUOS INSIGHTS AND ITERATIONS OPTIMISM MAKINGIDEAS TANGIBLE EMPATHYBUILD TO THINK LEARN DEFINE IDEATE PROTOTYPE TEST
- 13. DESIGN THINKING Design Thinking integrates business, technology and people PEOPLE DESIRABLE BUSSINESS VIABILITYEMOTIONAL INNOVATION Brands Marketing Relationships EXPERIENCE INNOVATION PROCESS INNOVATION FUNCTIONAL INNOVATION TECHNOLGY FEASIBILITY
- 14. DESIGN THINKING Idea IMPLEMENTING USING APPLYING DESIGN THINKING IN ITERATIONS TO MONITOR (DATA) FOR NEW IDEAS/ISSUES Start process again Project management methodology Knowledge and prototype of the design thinking phaseEMPATHY Take the role of your end-user AWARENESS Know how to improve status quo ADAPTIVITY Learn from feedback and adapt KNOWLEDGE Define the challenge you face CREATIVITY Foster ideas
- 15. DESIGN THINKING Traditional vs. Design Thinking Flawless planning Avoid failure Rigorous analysis Presentations Arms' length costumer research Periodic Thinking Enlightened trial & error Fail fast Rigorous testing Lightweight experiments Deep costumer immersion Continuous Doing TRADITIONAL THINKING DESIGNTHINKING
- 16. DESIGN THINKING Design Thinking integrates business, technology and people 10 WHATIS? WHAT IF? WHAT WOWS? WHATWORKS? Journey Mapping Value Chain Analysis Mind Mapping Brain- Storming Concept Development Assumption Testing Rapid Prototyping Costumer Co-Creation Learning Launch VISUALIZATION 72 3 4 5 6 8 9 1
- 17. DESIGN THINKING WHAT IS? WHAT IF? WHAT WOWS? WHAT WORKS? Before you begin 1. Identify an opportunity 2. Scope your project 3. Draft your design 4. Make your plans 13. Get feedback from stakeholders 14. Run your learning launches 15. Design the On-Ramp 11. Surface key assumptions 12. Make prototypes 8. Brainstorm Ideas 9. Develop Concepts 10. Create some napkin pitches 5. Do your research 6. Identify Insights 7. Establish design criteria
- 18. DESIGN THINKING Design Thinking Process Understand Pointof viewObserve Ideate Prototype Test Understand the challenge Gather information on requirements, stakeholders and limitations Observe the users Develop empathy for the current situation and behavior of the user Develop a Point of View Connect the challenge with user empathy Ideate (Brainstorming) (Rapid) Prototyping Test if the desired state is reached
- 19. DESIGN THINKING Learning Download at www.PresentationLoad.com
- 20. DESIGN THINKING Design Thinking Process understand Define pointof view observe Find ideas Prototype Test Understand the challenge. Gather information on requirements, stakeholders and limitations Observe the users. Develop empathy for the current situation and behavior of the user Develop a Point of View. Connect the challenge with user empathy Ideate. (Brainstorming) (Rapid) Prototyping Test if the desired state is reached Download at www.PresentationLoad.com
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