IDEO - Design thinking workshop 2016
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Share your prototype with others to get feedback. Ask questions to understand how it could be improved. Iterate based on feedback to refine your idea.
IDEO - Design thinking workshop 2016
- 1. WORKSHOP DEC 2016 1 INTRO TO Design Thinking
- 2. WORKSHOP DEC 2016 2 Agenda 9 : 0 0 H E L L O 9 : 1 0 D E F I N I N G A B R I E F 9 : 3 0 I N T R O T O D E S I G N T H I N K I N G S T E P 1 : I N S P I R AT I O N 1 1 : 0 0 S T E P 2 : I N S I G H T 1 1 : 3 0 S T E P 3 : I D E AT I O N S T E P 4 : I M P L E M E N TAT I O N 1 : 0 0 T E A M S H A R E S 1 2 : 0 0 9 : 4 5 1 : 3 0 G O O D B Y E
- 3. WORKSHOP DEC 2016 3 r Formulate “How Might We…” questions THE BRIEF Identify a challenge. Don’t assume the answer in the question. Be open enough for discovery, be specific enough for direction. ex. How might we create a dripless ice cream cone? ex. How might we redesign ice- cream to be more portable? ex. You can’t eat ice-cream everywhere you want to
- 4. WORKSHOP DEC 2016 4 INTRO TO Design Thinking
- 5. 5WORKSHOP DEC 2016 First, it’s a perspective DESIGN THINKING
- 6. r with a focus on people WORKSHOP DEC 2016 6 DESIGN THINKING
- 7. WORKSHOP DEC 2016 7 A human-centered approach to innovation
- 8. r Design as a holistic approach WORKSHOP DEC 2016 8 DESIGN THINKING
- 9. WORKSHOP DEC 2016 9 Creating value between offerings PRODUCTBUSINESS SERVICEDIGITAL BRAND
- 10. r We create options WORKSHOP DEC 2016 10 DESIGN THINKING
- 11. WORKSHOP DEC 2016 1 1 Conventional Business Practise Vs. Design Thinking Approach MAKE CHOICES Converge MAKE CHOICES ConvergeDiverge CREATE OPTIONS &
- 12. r Do/Think Think/Do WORKSHOP DEC 2016 12 DESIGN THINKING
- 13. WORKSHOP DEC 2016 1 3 Iterate. Iterate. Iterate again REFINE PROTOTYPE FEEDBACK
- 14. 1 4 The 4 steps of a Design Thinking approach. WORKSHOP DEC 2016 LEARN Insight DO ABSTRACT REAL Inspiration Implementation Ideation
- 15. Insights Ideation Implementation and the flow… WORKSHOP DEC 2016 Inspiration
- 16. WORKSHOP DEC 2016 16 Design Research INTRODUCTION TO LEARN REAL Inspiration
- 17. WORKSHOP DEC 2016 1 7 We believe: The better we can empathise with people, the easier we can create value for them – and success for organisations.
- 18. 1 8 DESIGN RESEARCH How we do it
- 19. WORKSHOP DEC 2016 1 9 rObserve and listen in context DESIGN RESEARCH As people don’t always say what they do, or why.
- 20. Asking a person with arthritis to show us; how they open their medication can reveal design opportunities WORKSHOP 30/06/2014 2 0
- 21. WORKSHOP DEC 2016 2 1 r Look towards extremes DESIGN RESEARCH EXTREME USER Speaking to a person who built his own electric vehicle
- 22. r Explore analogous experiences DESIGN RESEARCH WORKSHOP DEC 2016 2 2 Experiencing what it’s like to ride in a self-driving car by riding a tandem bike
- 23. r Immerse yourself DESIGN RESEARCH WORKSHOP DEC 2016 2 3 Recording an experience to share with others
- 24. WORKSHOP 30/06/2014 2 4 r Let’s make a research plan
- 25. CONFIDENTIAL 30/06/2014 2 5 Recognize Existing Knowledge Identify People to Speak With Choose Research Methods (choose 3 as a team) • Observation • Analogous Inspiration • Individual Interview • In-Context Immersion • Self-Documentation • Expert Interviews
- 26. CONFIDENTIAL 30/06/2014 2 6 Interview help for today • Introduce yourself and your project • Don’t ask leading questions • Ask to “show”, not “tell” • Why?…and why?…and why?
- 27. WORKSHOP 30/06/2014 2 7 r Go.
- 28. WORKSHOP DEC 2016 28 LEARN Synthesis Insights INTRODUCTION TO ABSTRACT
- 29. WORKSHOP DEC 2016 2 9 “Synthesis is the art of meaning-making, Pattern finding, and Direction setting.” Observations and findings Insights and Opportunities SYNTHESIS
- 30. WORKSHOP DEC 2016 3 0 SYNTHESIS How we do it
- 31. WORKSHOP DEC 2016 3 1 r Tell Stories SYNTHESIS Get immersed in the research findings, get thoughts down on paper.
- 32. WORKSHOP DEC 2016 3 2 r Look for patterns and tensions Identify key themes to get a sense of priority and hierarchy from findings. SYNTHESIS
- 33. WORKSHOP DEC 2016 3 3 r Extract insights SYNTHESIS Define a message that sets the design problem in a new light.
- 36. WORKSHOP DEC 2016 3 6 r Use frameworks SYNTHESIS Find the strongest visualisation to tell the message.
- 37. WORKSHOP DEC 2016 3 7
- 38. WORKSHOP DEC 2016 3 8 How to Synthesise ACTIVITY
- 39. WORKSHOP DEC 2016 3 9 •Tell stories. Some things to get the ball rolling … who was the person? … what surprised you? … what did you learn? … what did you find inspiring? … what other HMW’s can you think of? •Capture what was said on post-its •Analyse and interpret meaning •Look for patterns and create buckets / theme
- 40. WORKSHOP DEC 2016 40 Generating Ideas INTRODUCTION TO ABSTRACT Ideation DO
- 41. WORKSHOP DEC 2016 4 1 r Formulate “How Might We…” questions SYNTHESIS Choose some opportunity areas and formulate the challenge in a positive way.
- 42. WORKSHOP DEC 2016 4 2 “If you want to have good ideas you must have many ideas” Linus Pauling Nobel Prize winning Chemist
- 43. WORKSHOP DEC 2016 4 3 GENERATING IDEAS BRAINSTORM RULES How we do it
- 44. WORKSHOP DEC 2016 4 4 r Defer judgement GENERATING IDEAS There are no bad ideas at this point. There’s plenty of time to judge later. WINNER
- 45. WORKSHOP DEC 2016 4 5 r Encourage wild ideas GENERATING IDEAS It’s the wild ideas that often provide the breakthroughs. It is always easy to bring ideas down to earth later.
- 46. WORKSHOP DEC 2016 4 6 r Build on the ideas of others GENERATING IDEAS Think ‘and’ rather than ‘but’.
- 47. WORKSHOP DEC 2016 4 7 r Stay focussed on the topic GENERATING IDEAS You get better output if everyone is disciplined.
- 48. WORKSHOP DEC 2016 4 8 r One conversation at a time GENERATING IDEAS That way all ideas can be heard and built upon.
- 49. WORKSHOP DEC 2016 4 9 r Be visual GENERATING IDEAS Try to engage the left and right side of the brain.
- 50. WORKSHOP DEC 2016 5 0 r Headline your idea GENERATING IDEAS Communicate the essence, without a long speech.
- 51. WORKSHOP DEC 2016 5 1 r Go for quantity (not quality) GENERATING IDEAS Set an outrageous goal and surpass it.
- 52. WORKSHOP DEC 2016 5 2 GENERATING IDEAS BRAINSTORM RULES How to ideate
- 53. CONFIDENTIAL 30/06/2014 5 3 Defer judgment Go for volume One conversation at a time Be visual Build on the ideas of others Stay on topic Encourage wild ideas
- 54. WORKSHOP DEC 2016 5 4 •Assign a moderator who can keep time, collect ideas and maintain the brainstorm rules •Visualise your ideas on post-its, Go for quantity! Collect all idea post-its on flip-charts! •Spend 5-10 minutes brainstorming per question If you get stuck, move on to another HMW •At the end, vote on your top 3 ideas That the team feels like developing further
- 55. WORKSHOP DEC 2016 55 Prototyping INTRODUCTION TO REAL DO Implementation
- 56. WORKSHOP DEC 2016 5 6 “Prototyping allows us to fail early so we can succeed sooner” David Kelley IDEO Founder A prototype is anything that helps you communicate or test an experience with other people to get feedback
- 57. WORKSHOP DEC 2016 5 7 PROTOTYPING How we do it
- 58. WORKSHOP DEC 2016 5 8 r Rough to Inspire PROTOTYPING WHAT COULD BEBuild to think Embrace failure Just good enough
- 61. Gyrus ENT “One of the first things we noticed was the tangle of wires and awkward hand positions”- Andrew
- 62. WORKSHOP 30/06/2014 “During an early brainstorm, we used office supplies to prototype an instrument for a neutral hand position.”
- 64. WORKSHOP 30/06/2014 6 4
- 65. WORKSHOP DEC 2016 6 5 r Rapid to Evolve PROTOTYPING WHAT SHOULD BEBuild to experiment Expect changes Define sensibilities
- 66. WORKSHOP DEC 2016 6 6 Story Time ACTIVITY
- 67. WORKSHOP DEC 2016 6 7 •What is the name of your idea? •Who is it for? •What is the solution? •Why people need it? •What evidence do you have? •What are your next steps?