Strategy First
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The document discusses how social media objectives impact outcomes. It emphasizes the importance of having a social media strategy in place before launching any initiatives. An effective strategy starts with understanding your business objectives and determining how social media can help achieve them. The strategy also requires defining the target audience, relevant channels, appropriate content, and metrics for measurement. Developing a strategy ensures social media efforts are aligned with business goals and resources are effectively managed for desired outcomes.
Strategy First
- 1. BRAND DRIVEN digital nick westergaard | branddrivendigital.com | spring 2013 Strategy First How Social Media Objectives Impact Social Media Outcomes
- 4. Today - Strategy First: How Social Media Objectives Impact Outcomes ‣ Setting the Stage ‣ Outcomes: Why Strategy Matters ‣ Getting Started with Social Strategy ‣ Social Strategy Boot Camp
- 6. Social Media = Good Photo via Flickr user Denis Dervisevic
- 7. There are a BILLION PEOPLE on Facebook
- 8. What Now?
- 9. You Can’t Manage What You Don’t Measure Photo via Flickr user JeffMcNeill - Peter F. Drucker
- 10. You Can’t Measure What You Don’t MANAGE
- 12. Building a Budget Photo via Flickr user 401(K)2012
- 13. Internal Resource Needs Photo via Flickr user Wilmox
- 14. External Resource Needs Photo via Flickr user vancouverfilmschool
- 15. Who Are You Trying to Reach? Photo via Flickr user kateuhu
- 16. Which Channels? Photo via Flickr user Ian Wilson
- 17. What Kind of Content? Photo via Flickr user katerha
- 18. Ground Daily Work Photo via Flickr user christopherwoo
- 19. Team on the Same Page Photo via Flickr user Sidfried Lumberg
- 20. Integrate Social Across Business Photo via Flickr user LillyKnit
- 21. Measurement Framework Photo via Flickr user sterlic
- 22. Determine ROI Photo via Flickr user Bruce Turner
- 23. Find Your Way If Lost Photo via Flickr user meerindab
- 24. Target Business Objective Photo via Flickr user comedy_nose
- 25. 3 Getting Started with Social Strategy
- 26. 6 Honest Serving-Men Photo via Flickr user Rozmi’sl
- 27. Unpacking the “Serving Men” ‣ WHY are we doing this? — Business objective ‣ WHAT are we doing? — Something with social media* ‣ WHEN does this happen? — Timing ‣ WHERE does this happen? — Offline & online space ‣ WHO does this involve? — Personnel ‣ HOW do we get it done? — Tools * Are you sure it has to be social media?
- 28. The Business Objective Photo via Flickr user m.gifford
- 29. 5 Uses of Social Media ‣ Branding ‣ Sales ‣ Market Research ‣ Customer Service ‣ Lead Generation
- 30. No BS 7 Uses of Social ‣ Brand Awareness ‣ Protect Brand Reputation ‣ Enhance Public Relations ‣ Build Community ‣ Enhance Customer Service ‣ Facilitate Research and Development ‣ Drive Leads and Sales
- 31. ‣ Branding ‣ Building a Community ‣ Public Relations ‣ Market Research ‣ Customer Service ‣ Leads & Sales The 6 Things Social Media Can Do
- 32. 4 What You Can Do
- 33. Des Moines - April 11th Science Center of Iowa REGISTER NOW >> SocialStrategyBootCamp.com Promo Code: DSMsocialPhoto via Justin Tedford Photography
- 35. nick westergaard | branddrivendigital.com | spring 2013 BRAND DRIVEN digital Questions? blog: branddrivendigital.com podcast: worktalkshow.com twitter: @nickwestergaard