Drupal and SEO
- 1. DRUPAL SEO Drupal is optimized for SEO Drupal Roadshow Bulgaria
- 2. Before start - Google rules!
- 3. SEO in 2014 • Mobile search • GEO Location search • Personalized content (question answering) • Social content • Content quality – Optimize for users, not for algorithm • Semantic search (http://schema.org) • First page is dynamic • Security – SSL certificate
- 4. Drupal and SEO in 2014 • Good foundation for mobile development • GEO Locations support • Drupal has very good social integration • Currently Drupal community is working for better content personalization • RDF, Microdata module, Schemaorg module
- 5. Drupal is optimized for SEO • Clean URLs • Optimized URLs through URL aliases • … and many more • Simply install the SEO Checklist
- 7. General SEO • Clean URLs /index.php?q=node/10 /node/10 • Optimized (nice) URLs /node/10 /news/seo-session • Automatic nice URLs • Redirect always to the nice URL • On changing content title, redirect the title /news/seo-session -> /news/seo
- 8. General SEO • No 404 pages – Search404 • Page title Best patter {page title} | {site name} Target keywords in beginning Avoid stopwords as “in”, “the”, “at”… Good to be less than 65 symbols of length • XML Sitemap and Site map.
- 9. General SEO • HTML Meta tags page description, keywords, open graph tags for Facebook and many more. <meta property="og:image" content="/facebooklogo.png"/> • Semantic content • Track your visitors – Google analytics or similar tools • Submit your sites to the search engines
- 10. No Google+ page? • Make one! Google+ matter less now but in future Google will use it a lot to understand if the quantity of your content is good. • Facebook and Twitter is not enough.
- 11. Summary
- 12. Thank you! Time for questions?