Advanced Drupal SEO - Beginner to Expert in 60 Minutes
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The document provides a comprehensive guide on optimizing Drupal for SEO, detailing essential modules, content workflows, and performance enhancements necessary for improving search engine rankings. It covers topics such as keyword research, content optimization strategies, and tools for managing backlinks and spam, while also presenting an 'all-in-one optimization kit' for advanced users. Additionally, it highlights best practices and recommended modules for enhancing site architecture and performance in Drupal.
![Sept 14, 2010Drupal SEO – Beginner to Expert in 60 minutes[MM.DD..YY][PRESENTER]flickr.com/photos/missnita/509719978](https://image.slidesharecdn.com/advanceddrupalseo-100919205825-phpapp01/85/Advanced-Drupal-SEO-Beginner-to-Expert-in-60-Minutes-1-320.jpg)
![keyword research module[insert screencast of site keyword research]](https://image.slidesharecdn.com/advanceddrupalseo-100919205825-phpapp01/85/Advanced-Drupal-SEO-Beginner-to-Expert-in-60-Minutes-25-320.jpg)
![keyword research module[insert screencast of page keyword research]](https://image.slidesharecdn.com/advanceddrupalseo-100919205825-phpapp01/85/Advanced-Drupal-SEO-Beginner-to-Expert-in-60-Minutes-29-320.jpg)
![keyword phrase prominence > 50%meta description10 – 25 wordsmeta keywords1 – 15 phrasescontent analysis module[insert screencast of content optimizer]](https://image.slidesharecdn.com/advanceddrupalseo-100919205825-phpapp01/85/Advanced-Drupal-SEO-Beginner-to-Expert-in-60-Minutes-33-320.jpg)
Advanced Drupal SEO - Beginner to Expert in 60 Minutes
- 1. Sept 14, 2010Drupal SEO – Beginner to Expert in 60 minutes[MM.DD..YY][PRESENTER]flickr.com/photos/missnita/509719978
- 2. OverviewWHAT IS SEO?ESSENTIAL MODULESCONTENT WORKFLOWADVANCED SECRETSflickr.com/photos/vertexpress/3859514248/
- 3. What is SEO?
- 4. What is SEM?
- 5. paidorganic
- 7. seo magic formulagreat architecturegreat rankingsgreat backlinksgreat content
- 10. architecture: must have modulesPage Title Enables custom head page titlesMeta Tags (aka Nodewords) Enables meta description and keyword fieldsPathEnables custom URL stringsPathautoCreates custom paths from customizable token stringsGlobal RedirectAutomatically 301 redirects duplicate content URLsXML sitemap Generates a sitemaps.org valid sitemap for aid search engines site crawling
- 11. architecture: nice to have modulesPath redirect Allows custom 301 redirects for any URL to another URISearch 404Replaces standard page not found with a search listing using the path as a keywordHTML PurifierFilters non W3C compliant code in contentSite mapProvides a standard site map to give visitors an overview of your websiteMenu attributesAllows attributes such as rel to be assigned to menu itemsRobotsTxtEnables customizing of robots.txt fileNofollowAutomatically adds a rel=”nofollow” attribute to links going to specified blacklisted sites
- 12. architecture: performance modulesDrupal CachingEnables database page caching for anonymous usersBoostReplaces standard dynamic pages with static HTML pagesAuthcacheEnables database page caching for authenticated users
- 13. backlinks This is beyond the scope of your CMS
- 14. backlinks: helper modulesService Links / AddToAny / ShareThisEmbeds add social bookmarking and networking linksTweetMemeAdds retweet button with number or retweets statusDiggThisAdds a Digg button to nodesTrackbackEnables trackback supportPingbackEnables pingback supportTwitterEmbeds tweets from specified account into a blockLink to UsCreates a page of links & banners to facilitatevisitors adding backlinks to their website
- 15. content Who is responsible for creating great content?
- 16. content: modulesLink checkerChecks for broken links on your siteSchedulerAllows nodes to be published and unpublished on specified datesActivity StreamIntegrates feeds from various social sites into your Drupal siteFeeds / Feed APIEnables custom integration of feeds from any XML source
- 17. content: spam management modulesModerationProvides enhanced node and comment moderation queueSpamProvides numerous tools to auto-detect and manage spam contentMollomHeuristic content scoring, verification and auto-blocking based on the Mollom serviceAkismetHeuristic content scoring, verification and auto-blocking based on the Akismet serviceCaptchaBlocks robot spam by provides challenge-response testCAPTCHA PackProvides several enhanced versions of Captcha testsreCAPTCHAIntegrates reCAPTCHA service forenhanced captcha
- 18. analytics modulesGoogle AnalyticsEnables Google Analytics tracking on your websiteWoopraEnables Woopra tracking on your websiteSite verification / Meta TagsAssists validating site ownership for several webmaster tools servicesGoogle Analytics ContactEmbeds visitor data from Google Analytics into form submissions
- 19. oh snap, the whole shebangSEO Checklist
- 21. content workflowtopic drivenkeyword drivenorganizationrelevanceauthorpopularityusercompetitionkeywordresearchkeywordresearchtopicskeywordscontentauthoringcontentauthoringcontentoptimizationcontentoptimizationpromotion
- 22. site keyword researchexpanded keyword listspreadsheetDrupalspreadsheetbrainstorm keywords phrasesresearchlateral phrases
- 23. search volume
- 24. competitivenessevaluate relevancytargeted keyword list3rd party toolsspreadsheetseed keyword listE-mailE-mail
- 25. keyword research module[insert screencast of site keyword research]
- 26. page keyword researchcontent keyword listdeterminemain keywords from contentresearchlateral phrases
- 27. search volume
- 29. keyword research module[insert screencast of page keyword research]
- 30. content optimizationpage title40 – 70 characters
- 31. use target keyword phrase at least one timebody200 – 800 words
- 32. include target keyword phrase 2 – 4 times
- 33. keyword phrase prominence > 50%meta description10 – 25 wordsmeta keywords1 – 15 phrasescontent analysis module[insert screencast of content optimizer]
- 37. keyword clustering modulesGlossifyautomatically wraps terms that match node titles with links to that pageAlinksenables admins to associate terms to pages then automatically wraps links around specified terms in node content Freelinkingprovides easy wiki syntax for creating linked terms during node editingRelated Content / Node Pickerenables admins to easily select related nodes to be included in the node contentMore Like Thisautomatically displays a list of related nodes in a block
- 38. and an optimization checklistSEO Friend
- 39. advanced performance: PantheonPerformance enhanced hosting environmentPressflowperformance enhanced Drupal distributionVarnishReverse-proxy HTTP acceleratorAPCPHP opcode cacheMemcachememory object caching systemthank you!Tom McCrackenLevelTen InteractiveDirectorPhone: 214.887.8586Email: tom@leveltendesign.comTwitter: @levelten_tomBlog: leveltendesign.com/blog/tomLinkedIn: linkedin.com/in/tommccracken
Editor's Notes
- #2: Whenever I present I always like to get a feel for who is in the room.How many people here are owners of Drupal website?How many are builders of Drupal websites?How many are thinking about getting into Drupal?How many have done SEO on a Drupal site?How many people are new to Drupal SEO?How many people don’t even know what SEO is?
- #3: This is not going to be your typical SEO presentation. [Photo: http://www.flickr.com/photos/vertexpress/3859514248/]
- #4: What is SEO? What is all the hub bub about? Its all about this box. This magically box that millions of people everyday query every day. The magic box comes back with an answer, actually millions of answers. SEO is about making sure that when people search for what our website is about that we come up not just as any answer, but one of the top answers.
- #5: What is SEO? What is all the hub bub about? Its all about this box. This magically box that millions of people everyday query every day. The magic box comes back with an answer, actually millions of answers. SEO is about making sure that when people search for what our website is about that we come up not just as any answer, but one of the top answers.
- #6: What is SEO? What is all the hub bub about? Its all about this box. This magically box that millions of people everyday query every day. The magic box comes back with an answer, actually millions of answers. SEO is about making sure that when people search for what our website is about that we come up not just as any answer, but one of the top answers.
- #7: Google is the ultimate networker metaphor.
- #8: [photo: http://www.flickr.com/photos/billburris/2245430380/]
- #9: This is not going to be your typical SEO presentation. [Photo: http://www.flickr.com/photos/vertexpress/3859514248/]
- #10: [TODO: photoshop better easy button]The first part we want to look at is architecture. Drupal comes out of the box with a solid SEO friendly architecture. However, the community has built dozens of modules to improve it. There are literally hundreds of levers and buttons you could have in your site. Some are vitally important, some are nice haves, some interesting options. I am going to take you through most of them here in the next few minutes. If you are new to Drupal SEO, it will likely be a little bewhildering. But do not fear, at the end I will give you the easy button that will put all of this on auto pilot. But just because we have an easy button, doesn’t mean we shouldn’t [photo: http://www.flickr.com/photos/brettmorrison/4780958663/]
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- #20: [photo: http://www.flickr.com/photos/missnita/509719978/]
- #21: This is not going to be your typical SEO presentation. [Photo: http://www.flickr.com/photos/vertexpress/3859514248/]
- #24: [photo: http://www.flickr.com/photos/mag3737/2940469019/]
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- #28: [photo: http://www.flickr.com/photos/mag3737/2940469019/]
- #29: This is not going to be your typical SEO presentation. [Photo: http://www.flickr.com/photos/vertexpress/3859514248/]
- #30: [photo: http://www.flickr.com/photos/missnita/509719978/]
- #32: [photo: http://www.flickr.com/photos/mag3737/2940469019/]
- #33: [photo: http://www.flickr.com/photos/missnita/509719978/]
- #34: [photo: http://www.flickr.com/photos/mag3737/2940469019/]