Eden-Wordpress-Session
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This document provides an agenda and overview for a WordPress session. It discusses content management systems and blogging platforms like WordPress, TypePad, and Blogger. It covers registering domains, setting up self-hosted WordPress, using themes and plugins, and includes examples of Irish WordPress sites. The document also discusses the process of deploying WordPress locally and buying professional WordPress themes.
Eden-Wordpress-Session
- 2. AgendaOverview of Content Management Systems and Blogging PlatformsWordpress Case Studies and ExamplesRegistering a Domain & Setting up Wordpress self-hosted systemWalk through of Wordpress FeaturesAdministration, Themes, Plugins, Post & Pages, SEO etc..Class Exercise: Download and CustomiseWordpress.orgWalk through of Using Wordpress Bought ThemesExamples using Woo Canvas Theme
- 3. Content Management Systems & Blogging Platforms
- 6. Introduction to BloggingCommon Blogging PlatformsWordPress, TypePad, BloggerExcellent low barrier to entry publishing platformEasy to use CMS system to produce and distribute all forms of digital media – text, audio, video, RSSVery effective way of building engaged community and improving SEOProvides a channel for businesses to use a more informal style to communicateProvides a hub for business to participate in wider conversations and discussion Leave comments, interact, generate interest, etc..Search Engines Love regularly well formatted updated content Blogs are designed to be part of a connected eco-system which is at the heart of good SEO
- 7. Blogging TipsConnect to your most important keywords.Important for Search Engine OptimisationGrow the number of influential referral sites. Critical to get authoritative inbound links to your siteCreate outbound links using relevant anchor textBe generous with links to other blogs and websites and others will return the favor and build your traffic for you.Understand the location of your audience. Comparing the geographical distribution of your blog to your company’s website should give you a sense of whether your blog is hitting with the same areas of the world as your website. It could also reveal potential new areas of focus for your salespeople.Measure endurance.Measure return visitor and length of time spent on site
- 8. Blogging Tips cont.Find and nurture your most important readers and constituents
- 9. Make sure you respond to key people – thos who subsribe and comment
- 10. Use Twitter and Facebook to promote blog
- 11. If Twitter isn’t one of your highest-ranking referral sites, you’re not using it properly.
- 12. Monitor conversations on both Facebook and Twitter
- 13. Use URL shorteners to gauge subject interest.
- 14. UseURL shortener like bit.ly within a Tweet, you can track how many people click on the content link you offer in your tweets (Use Vanity Urls)
- 15. Build cross-referencing across social media tools.
- 16. No social media tool is an island. Tools should cross-reference each other – But don’t necessarily re-publish the same content on each platform
- 17. Embed and measure calls to action. If we can get people to a landing page, we should. Some Irish Blogs
- 19. Irish Blogs
- 21. Smart Insights
- 22. DMI
- 25. Wordpress.com
- 26. Dashboard
- 27. Add Post
- 28. Add New Page
- 29. Add Media
- 30. Change Themes
- 31. Use Widgets
- 32. General Settings
- 33. Reading Settings
- 34. Domain Mapping
- 35. Front End
- 36. Process of Registering and Deploying Wordpress.org CMS on hosted server
- 37. GoDaddy
- 40. Set Name Servers
- 43. Point at Domain Root Folder
- 44. Add New Database
- 45. Database Details
- 47. Wordpress 5-minute Install Doc
- 48. Wordpress Files
- 49. Change the WP-Config File
- 51. FTP Details
- 52. FTP Site Login
- 53. Upload Wordpress to Web Server
- 55. WP-Themes
- 56. WP-Themes Folder
- 57. Theme Files
- 59. Run Script: http://www.website.com/wordpress-folder.com/wp-installThis Installs Wordpress Database and Configures Deployment
- 62. Login to Backend – www.website.com/wp-admin
- 64. General Settings
- 65. Writing Sessions
- 66. Reading
- 68. Permalink Tags
- 69. Add New Post
- 70. Add Page
- 72. WordpressPlugins
- 73. All in One SEO Pack
- 74. All in One Settings
- 77. Blubrry Settings
- 79. Podcast Channels
- 80. PostiePlugin
- 86. WP-Touch Plugin
- 88. ShareThisPlugin
- 89. TweetMemePlugin
- 97. Appearance
- 98. Manage Themes
- 100. Edit Themes – Style.css
- 101. Edit Themes – Index.php
- 102. Deploying Wordpress Locally using Webserver
- 107. Deploying WP Locally
- 108. Wordpress.org – Download it
- 109. WP Folder (the software)
- 111. Create Database
- 113. Add Wordpress folder to htdocs or www folder
- 114. Edit Config File
- 115. Run Install Script – http: localhost:8888/BlogFolderName
- 116. Login to Wordpress
- 118. Wordpress Back-End
- 119. Wordpress Bought Themes and Frameworks
- 120. Bought ThemesDifferent Licensing and Usage TermsSingle Use, Developer, Enterprise EditionsPricing reflects flexibility of usage and provided functionalityProvide Out of the Box Design and FunctionalityEnable easy cutomisation of Themes without having to handcraft CSS code Provide in-built plugin functionality for SEO, Backups, No-follows, Google Analytics, JQuery Sliders, Security etc..Provide multiple theme templates to facilitate creation of Content Management Systems
- 121. WP Remix Themes
- 122. Woo Themes
- 123. Woo - Canvas Theme
- 124. Woo - Biznizz
- 125. Theme Forest
- 126. SmallFolio
- 127. CMS Theme
- 128. DIY Themes
- 129. Studio Press
- 130. Building WP CMS System from Theme FrameworkCANVAS Theme – Woo Themes
- 131. Woo Canvas – General Settings
- 132. Canvas Layout Plugin
- 133. Woo General Styling Plugin
- 134. Post Styling
- 135. Sliders
- 136. SEO Plugin
- 137. Other Examples of WOO Themes
- 138. Bizznet
- 139. Inspire
- 140. Thank You