How to be a social media player
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The document provides guidance on how to engage effectively in social media for personal and professional growth. It emphasizes the importance of being authentic, listening more than speaking, and building trust. Additionally, it offers practical steps and tips for using various platforms like Facebook, Twitter, LinkedIn, and blogging to connect with others and establish a personal brand.
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How to be a social media player
- 1. How to be a social media player02.16.10[MM.DD..YY][PRESENTER]photo by: flickr.com/photos/mrhappy8Twitter: @levelten_tom | hashtag: #accretive
- 2. he was a playerThomas J. Peters1942 – wheneverHe was a PlayerNot he got rich. Not he became famous. Not even he got things right. Rather, he was a player. In other words, he did not sit on the sidelines and watch the world go by as it was undergoing the most profound shift of basic premises in the last several hundred years, if not the last thousand or so years.- Tom Peters
- 3. social media for fun and profitWhere do I goWhat are the first steps once I get thereHow do I actphoto by: flickr.com/photos/mrhappy8
- 5. You have two ears and one mouth. You should listen more than you speak
- 6. Do unto others as you would have them do unto youflickr.com/photos/katieharbath
- 7. more human1. Be human2. Be one of us3. Be trusted4. Be a game changerflickr.com/photos/bensutherland/2273567157
- 9. be unequalAll things being equal, people will do business with a friend; all things being unequal, people will still do business with a friend.Mark Mccormackfounder IMGflickr.com/photos/taminator/21830142
- 11. FacebookUsesConnecting with old friends
- 12. Socializing
- 13. Fan Pages & Groups
- 14. EventsGetting startedRegisterSetup profileSearch for old friends and friend themJoin groups
- 15. MeetupUsesFinding local events with like minded individuals
- 16. Running an interest groupGetting startedRegisterSetup profile
- 17. Input your interestsJoin groupsAttend meetups
- 18. BloggingUsesJournal about your life, interest or profession
- 19. Personal brand
- 20. Join the blogosphereGetting startedRegister for free solutions (WordPress.com, Blogger.com) or Setup hosted platform (WordPress, TextPad, Drupal)Pick a good nameRead other blogs and commentWrite posts on your blog
- 23. Crowdsourcing
- 24. Quick news
- 25. Education
- 26. Brand monitoringGetting startedRegisterSetup bio & linkDownload TweetDeckSearch on interest. (TweetDeck & twellow.com)Follow peopleTweet
- 28. Video blogging
- 29. Team videos
- 30. Viral videos
- 32. CommercialsGetting startedRegisterSurvey videosRecord a video (camcorder or mobile phone)UploadShozu or Pixelpipe for mobileFlickrUsesPersonal photos
- 34. Team photos
- 35. Event photosGetting startedRegisterTake photos (digital camera or mobile phone)UploadShozu or Pixelpipe for mobileInclude good description and tags
- 36. OthersSlideShare – place to share presentation slides
- 37. Ustream – free live video streaming
- 38. FourSquare – checkin game
- 39. Yelp – places and business reviews
- 40. Posterous – Social aggregation
- 41. Ning – create your own social networkLinkedInUsesBusiness networking
- 42. Finding like minded individuals
- 45. Connections
- 46. Groups
- 47. Events
- 48. Answers
- 49. Jobs
- 50. ApplicationsLinkedInGetting startedRegisterFollow profile completion stepsFind colleagues and request connections with themUse add connections toolsGive recommendationsFind groups to joinComment on group postsPost a question on AnswersAnswer questions
- 51. LinkedInHintsDo not let your profile get out of date
- 52. Joining groups allow you to connect with group members
- 54. Establish expertise with answers and keywords in profile
- 55. Integrate other social postsTipsNamespacing
- 59. Put social contact info on business cards
- 60. Social listeners (Google reader)
- 62. Cheat Sheets & GuidesDownload a series of free social media cheat sheets and marketing guides at:leveltendesign.com/marketing-guidesIncludes:Twitter Cheat Sheet
- 65. Using Twitter for Business
- 66. 30 Principles of Strategic Online MarketingThank youTom McCrackenLevelTen InteractiveDirectorPhone: 214.887.8586Website: leveltendesign.comEmail: tom@leveltendesign.comTwitter: @levelten_tomBlog: leveltendesign.com/blog/tomLifestream: tommccracken.comLinkedIn: linkedin.com/in/tommccracken
Editor's Notes
- #3: Show of hands, who here is heard of the book In Search of Excellence.
- #4: Like many things in life, I find the hardest part of social media for most people are those first steps to get us off the bench and onto the playing field.
- #5: I have a confession. I actually spent years training under social media coach. Her name was grace. Or more affectionately I called her mom. She taught me everything I needed to know about the netiquette.
- #6: In other words: Be more human. Beyond being human,
- #7: Trust equation
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