The document summarizes a design project exploring creative ways to reuse PET plastic bottles after use. The project involved studying the PET plastic industry, collecting data on bottle usage and recycling. Users were observed to understand tendencies regarding bottle disposal. Inferences were drawn about recycling rates. A new design brief was formulated focusing on bottle reuse through ideation and deliverables like reusable products and instructions. Future development could include awareness campaigns and printing reuse instructions directly on bottles.