10 questions chapter11
- 1. TOP 10 Learning Questions for Chapter 11: Dealing with Competition Noel C. Cruz, M.D. May 20, 2010
- 2. 1. Creating products and services for which there are no direct competitors is Red-ocean thinking White-ocean thinking Blue-ocean thinking Green-ocean thinking Free market
- 3. 2. Innovative Imitation applies to Market leader Market challenger Market follower Market nicher Market imitator
- 4. 3. 5 Competitive forces according to Michael Porter except Intense segment rivalry New entrants Substitute products Owner’s growing bargaining power Supplier’s growing bargaining power
- 5. 4. Marketers classify industries according to except Number of sellers and degree of differentiation Presence or absence of entry, mobility and exit barriers Cost structure Degree of vertical integration Degree of local acceptance
- 6. 5. Which of the following is true about market leaders? Expanding the total market is to have continuous innovation To defend market share is to attract new customers and increase consumption of the product Gaining increased share in the served market does not automatically produce higher profits but depends on the company’s strategy Leads even in small market Hypothetically, it occupies 30% of the market
- 7. 6. Which of the following is false A company’s closest competitors are those seeking to satisfy the same customers and needs and making similar offers A market leader has the largest market share in the relevant product market A market challenger attacks the market leader and other competitors A market nicher serves small market segments not being served by larger firms To be competent, companies should focus and give emphasis on competitors
- 8. 7. Unilab selling same generic component as Innovator brands is an example of Market leader Market challenger Market follower Market nicher Market imitator
- 9. 8. The establishment of St Lukes Global is an example of threat of Intense segment rivalry New entrants Substitute products Buyer’s growing bargaining power Supplier’s growing bargaining power
- 10. 9. Out-patient clinics of The Medical City in several localities is an example of Expanding the total market Defending market share Expanding market share Attacking the market leader Market-Nicher strategy
- 11. 10. Merger of multinational pharmaceutical companies to become a dominant company is an example of Frontal attack Flank attack Encirclement attack Bypass attack Guerilla warfare
- 12. TOP 10 Learning Answers for Chapter 11: Dealing with Competition Noel C. Cruz, M.D. May 20, 2010
- 13. 1. Creating products and services for which there are no direct competitors is Red-ocean thinking White-ocean thinking Blue-ocean thinking Green-ocean thinking Free market
- 14. 2. Innovative Imitation applies to Market leader Market challenger Market follower Market nicher Market imitator
- 15. 3. 5 Competitive forces according to Michael Porter except Intense segment rivalry New entrants Substitute products Owner’s growing bargaining power Supplier’s growing bargaining power
- 16. 4. Marketers classify industries according to except Number of sellers and degree of differentiation Presence or absence of entry, mobility and exit barriers Cost structure Degree of vertical integration Degree of local acceptance
- 17. 5. Which of the following is true about market leaders? Expanding the total market is to have continuous innovation To defend market share is to attract new customers and increase consumption of the product Gaining increased share in the served market does not automatically produce higher profits but depends on the company’s strategy Leads even in small market Hypothetically, it occupies 30% of the market
- 18. 6. Which of the following is false A company’s closest competitors are those seeking to satisfy the same customers and needs and making similar offers A market leader has the largest market share in the relevant product market A market challenger attacks the market leader and other competitors A market nicher serves small market segments not being served by larger firms To be competent, companies should focus and give emphasis on competitors
- 19. 7. Unilab selling same generic component as Innovator brands is an example of Market leader Market challenger Market follower Market nicher Market imitator
- 20. 8. The establishment of St Lukes Global is an example of threat of Intense segment rivalry New entrants Substitute products Buyer’s growing bargaining power Supplier’s growing bargaining power
- 21. 9. Out-patient clinics of The Medical City in several localities is an example of Expanding the total market Defending market share Expanding market share Attacking the market leader Market-Nicher strategy
- 22. 10. Merger of multinational pharmaceutical companies to become a dominant company is an example of Frontal attack Flank attack Encirclement attack Bypass attack Guerilla warfare
- 23. TOP 10 Learning Questions for Chapter 11: Dealing with Competition Noel C. Cruz, M.D. May 20, 2010