The document discusses several generic conventions commonly used in horror films, including mise-en-scene, setting, visual style, theme, ideology, characters, stereotypes, narrative, iconography, cinematography, special effects, and sounds. Mise-en-scene refers to everything visible within the frame, while setting describes the location in which the film takes place. Visual style is the director's visual approach and commonly includes elements like shadows and low lighting in horror. Common themes in horror include fear and isolation. Character archetypes in the genre often appear strange or creepy. Special effects and unsettling sounds are employed to make scenes or creatures seem more terrifying.