Brandon Parker proposes several ideas for redesigning the branding and packaging for Irn-Bru. For the logo, he suggests keeping the same overall idea but using a bold font in various colors like silver, dark blue, and red. For a poster, he envisions showing a weightlifter picking up heavy weights without struggling and the tagline "Only Irn-Bru." For the can design, the logo and silver coloring would resemble a weight used by bodybuilders. A banner for the website could feature the varied logo colors centered with a slogan on the right and an image related to sports. Finally, a billboard design would picture a weightlifter holding up another billboard displaying the can, logo, and