The document provides advice for building a web 2.0 platform based on experiences. It recommends aiming for 90% completion to balance functionality and time, getting used to iterative development and change, keeping things simple, picking the right tools, being honest, and persisting through challenges without giving up. Building a community and "wrapper" elements like documentation takes significant time and effort. Different people have different skills so a mix is needed, but extraordinary members are key to leading the process.