Link Reclamation Strategies
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The document, authored by Patrick Stox, discusses effective link reclamation strategies for SEO campaigns, emphasizing the importance of quick wins. It highlights the significance of 301 redirects and methods for finding and salvaging old links, including utilizing tools like Ahrefs, Screaming Frog, and Google Alerts. The document also suggests seeking brand mentions and monitoring for stolen content to enhance link-building efforts.
Link Reclamation Strategies
- 1. PATRICK STOX MARKETING PROJECT SUPERVISOR http://www.TheeDesign.com LINK RECLAMATION STRATEGIES
- 2. WHEN STARTING AN SEO CAMPAIGN, IT’S ALWAYS A GOOD IDEA TO GET IN A FEW QUICK WINS!
- 3. SO MANY BUSINESSES HAVE BEEN BURNED BY SHADY SEO COMPANIES OR THOSE THAT DON’T DELIVER RESULTS
- 4. BEFORE WORRYING ABOUT CREATIVE WAYS TO GET LINKS, DO YOURSELF A FAVOR AND GET THE EASY LINKS
- 5. REDIRECTS
- 6. 301 REDIRECTS ARE MEANT TO INDICATE A CHANGE IN LOCATION AND PASS THE VALUE OF LINKS AND THE USER FROM ONE PAGE TO ANOTHER OR ONE WEBSITE TO ANOTHER.
- 7. 301 CALLED A “PERMANENT REDIRECT” BUT IT’S NOT
- 8. 301 REDIRECTS ARE PERMANENT ONLY AS LONG AS THE REDIRECTS ARE STILL IN PLACE
- 10. 301 REDIRECTS ARE PERMANENT ONLY AS LONG AS THE REDIRECTS ARE STILL IN PLACE
- 11. FINDING OLD LINKS – AHREFS, OSE, MAJESTIC, WEBMASTER TOOLS
- 12. SALVAGING EVEN A FEW QUALITY LINKS CAN BE A HUGE WIN
- 13. CAN IT HURT?
- 15. ASK FOR LINKS WHERE YOU SHOULD BE LINKED BRAND MENTIONS PRODUCT MENTIONS PERSONNEL MENTIONS
- 16. SEARCH QUERIES “brand name” –site:www.brand.com
- 17. BUZZSUMO AND MENTION.NET FOR BRAND MENTIONS
- 18. SCALING SCRAPEBOX CAN QUICKLY SEARCH FOR NAME VARIATIONS, PRODUCTS, PERSONNEL AND ADD A FOOTPRINT TO ALL THE SEARCHES AND HARVEST THE RESULTS RETURNED SCREAMING FROG CAN USE A CUSTOM CRAWL TO LOOK FOR LINKS
- 19. FIND MENTIONS WITHOUT A LINK AND EMAIL THEM
- 20. GOOGLE ALERTS
- 21. REVERSE IMAGE SEARCH FOR YOUR IMAGES, LOGOS, INFOGRAPHICS
- 22. SEARCH FOR STOLEN CONTENT LIKE QUOTES OR STATISTICS