Google Tag Manager Can Do What
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This document discusses Google Tag Manager and provides examples of how it can be used. Google Tag Manager allows tags and code snippets to be quickly updated on websites and mobile apps. It works by injecting JavaScript and can be used to track analytics, conversions, remarketing and more. The document provides examples of how Google Tag Manager can be used to track external link clicks, file downloads, form engagement, scroll tracking, and more. It also discusses triggers, variables, and version control within Google Tag Manager.
Google Tag Manager Can Do What
- 1. Google Tag Manager Can Do What? @patrickstoxWordCamp Raleigh 2016
- 3. What Is Google Tag Manager @patrickstoxWordCamp Raleigh 2016 Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website or mobile app. Analytics, Conversion Tracking, Remarketing, etc.
- 4. What Is Google Tag Manager @patrickstoxWordCamp Raleigh 2016 It’s basically a JavaScript injector.
- 5. Data Layer @patrickstoxWordCamp Raleigh 2016 Data layer is simply a JavaScript array which is used to store information and send information to Google Tag Manager container.
- 6. Accounts & Containers @patrickstoxWordCamp Raleigh 2016
- 9. What’s A Tag? @patrickstoxWordCamp Raleigh 2016 A tag is a snippet of code that sends information to a third party, such as Google. If you don't use a tag management solution such as Tag Manager, you need to add these snippets of code directly to files on your website or mobile app.
- 10. Tags @patrickstoxWordCamp Raleigh 2016 “Do Something”
- 11. Triggers @patrickstoxWordCamp Raleigh 2016 Tells Tags when to “Do Something”
- 12. Variables @patrickstoxWordCamp Raleigh 2016 Just like it sounds, they set Values to use when called upon. Lots of built in but can be custom as well
- 16. WordPress Plugin @patrickstoxWordCamp Raleigh 2016 https://wordpress.org/plugins/dura celltomi-google-tag-manager/
- 19. Inject jQuery @patrickstoxWordCamp Raleigh 2016 Or really any scripts
- 20. External Link Clicks @patrickstoxWordCamp Raleigh 2016 http://www.lunametrics.com/labs/r ecipes/outbound-links/
- 21. File Downloads @patrickstoxWordCamp Raleigh 2016 http://www.lunametrics.com/labs/r ecipes/file-download-links/
- 22. Form Engagement @patrickstoxWordCamp Raleigh 2016 http://www.simoahava.com/analyti cs/track-form-engagement-with- google-tag-manager/
- 23. JavaScript Errors @patrickstoxWordCamp Raleigh 2016 http://www.simoahava.com/gtm- tips/track-javascript-errors-events/
- 24. Mailto Link Clicks @patrickstoxWordCamp Raleigh 2016 http://www.lunametrics.com/labs/r ecipes/contact-links/
- 25. Tel Link Clicks @patrickstoxWordCamp Raleigh 2016 http://www.lunametrics.com/labs/r ecipes/contact-links/
- 26. Scroll Tracking @patrickstoxWordCamp Raleigh 2016 http://www.lunametrics.com/labs/r ecipes/scroll-tracking/
- 27. Page Load Timing @patrickstoxWordCamp Raleigh 2016 http://www.lunametrics.com/labs/r ecipes/page-load-timing/
- 28. Engagement Timer @patrickstoxWordCamp Raleigh 2016 http://www.lunametrics.com/labs/r ecipes/engagement-timer/
- 32. Injecting Meta Data @patrickstoxWordCamp Raleigh 2016 http://www.simoahava.com/seo/dy namically-added-meta-data- indexed-google-crawlers/
- 35. SERP Bounce Time @patrickstoxWordCamp Raleigh 2016 http://www.simoahava.com/analyti cs/measure-serp-bounce-time- with-gtm/
- 36. Send User IDs @patrickstoxWordCamp Raleigh 2016 Hotjar CRM https://www.portent.com/training/ connect-crm-web-analytics- platforms-actionable-insight
- 37. Lookup Tables @patrickstoxWordCamp Raleigh 2016 http://www.seerinteractive.com/bl og/gtm-match-table-generator/
- 38. Konami Code @patrickstoxWordCamp Raleigh 2016 http://www.simoahava.com/gtm- tips/add-konami-code-to-your-site/ Demo: http://www.sitevisibility.co.uk/
- 39. Google Tag Assistant @patrickstoxWordCamp Raleigh 2016 https://chrome.google. com/webstore/detail/ta g-assistant-by- google/kejbdjndbnbjgm efkgdddjlbokphdefk?hl =en
- 40. Reminders @patrickstoxWordCamp Raleigh 2016 Don’t fire tags in GTM and on page Don’t send personal information to GA
- 42. It’s Demo Time! @patrickstoxWordCamp Raleigh 2016