Sydstart 2010 Spring Pitch by Kevin Lippy Founder of Brokepacker the backpacker travel site
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This document discusses the concept of a "Brokepacker", which refers to backpackers who are always seeking the greatest value for their money and avoid returning home. It notes that 80-90% of backpackers have limited budgets. A booking engine is proposed that would allow accommodation and activity operators to sell discounted inventory to Brokepackers. The model would involve selling deals in sets on a first-come, first-served basis, with minimum 25% discounts and deeper "teaser" discounts of up to 70% off. It is targeted towards young backpackers aged 18-30 traveling through gateway cities like Sydney.
Sydstart 2010 Spring Pitch by Kevin Lippy Founder of Brokepacker the backpacker travel site
- 1. Kevin Lippy nute Pitch 5 mi
- 2. S*#t! I am a Brokepacker
- 3. A Brokepacker (Broke-backpacker) 1. Always scouts the ‘greatest value’ for their spend 2. Avoids ‘going home’… At all costs.
- 6. Operators can sell a limited amount of their distressed inventory at a discounted rate. Booking engine for backpacker accommodation, activities, travel and transport.
- 11. ackpackers = Brokepackers 80-90% of B spend more travel further stay lon ger
- 13. but...
- 15. BACKPACKERS DESIRE *value fo *simplicity tuff r money e s *f re
- 16. BACKPACKERS DESIRE *value fo *simplicity tuff r money e s *f re 1. SEX
- 17. BACKPACKERS DESIRE *value fo *simplicity tuff r money e s *f re 1. SEX 2. BEER
- 18. BACKPACKERS DESIRE *value fo *simplicity tuff r money e s *f re 1. SEX 2. BEER 3. DISCOUNTS
- 19. a dollar saved... = ANOTHER EXPERIENCE = ANOTHER ADVENTURE = ANOTHER DAY!
- 20. The Model
- 23. unused capac ity volatile price fluctuations dist ressed in ventor y over supp ly onlin e opp or tun ity
- 24. MARKET PANIC! pricin g wars *undercutt ing *futile 3 OPTIONS FOR OPERATORS
- 25. MARKET PANIC! pricin g wars *undercutt ing *futile 3 OPTIONS FOR OPERATORS disco unting 1. no
- 26. MARKET PANIC! pricin g wars *undercutt ing *futile 3 OPTIONS FOR OPERATORS disco unting 1. no l disco unting 2. ir rationa
- 27. MARKET PANIC! pricin g wars *undercutt ing *futile 3 OPTIONS FOR OPERATORS disco unting 1. no l disco unting ir rationa unting 2. ationa l disco 3. r
- 30. pur po se built pricing model
- 31. pur po se built pricing model sold in ‘deal sets’
- 32. pur po se built pricing model sold in ‘deal sets’ first come first served basis
- 33. pur po se built pricing model sold in ‘deal sets’ first come first served basis min discount = 25% off
- 34. pur po se built pricing model sold in ‘deal sets’ first come first served basis min discount = 25% off teaser deals up to 70% off
- 35. pur po se built pricing model sold in ‘deal sets’ first come first served basis min discount = 25% off teaser deals up to 70% off restricted amount of inven tor y
- 38. 1 0 minute credit ter ms
- 39. 1 0 minute credit ter ms no invoicing
- 40. 1 0 minute credit ter ms no invoicing automatic confirmation
- 41. 1 0 minute credit ter ms no invoicing automatic confirmation incentivise those who book early
- 42. 1 0 minute credit ter ms no invoicing automatic confirmation incentivise those who book early s implicity an d scalability
- 43. The Target Market BRIDGING THE GAP ONLINE REAL WORLD
- 44. “REAL-T IME” TR AVELLE R
- 45. THE MOST SOPHISTICATED AUDIENCE IN THE WORLD 18-30 year old backpackers Online time is precious (not to mention expensive) web savvy Communicate differently Word Of Mouth Transient Resourceful Offline activity
- 46. homogenous behaviour gateway cities 75% of all backpackers g o to Sydney backpacke r hubs, activities, bars etc.
- 47. LAST YEAR THIS TIME , ”
- 48. THIS YEAR
- 49. ? NEXT YEAR THIS TIME
- 50. ? NEXT YEAR THIS TIME
- 51. KEVIN LIPPY www.brokepacker.com kevin@brokepacker.com twitter.com/brokepacker 0403 197 246
- 52. KEVIN LIPPY www.brokepacker.com kevin@brokepacker.com twitter.com/brokepacker 0403 197 246