5 useful things to do with click data
- 1. 5 useful things to do with click data Dr. Gavin Ruddy gav@pontneo.com 12 Oct 2015
- 2. 1: improve relevance match with high click rate match with low click rate boost useful itemsquery lots of items clicking provides direct user feedback
- 3. 2: broaden responses query intersecting clickstream data extended return click traffic identifies important connections
- 4. 3: refine point of view query focussed return e.g. filter by user type different groups can see things differently
- 5. 4: knowledge sharing e.g. things I visit things I might like click data reflects collective understanding
- 6. 5: implicit adaptation query dynamic return new clicking change natural change via an implicit feedback loop
- 7. … overall … lots of items click data enables a self-organising “Knowledge Map”, built and applied from the bottom up
- 8. … so what … • continual intelligent filtering • flexible, scalable methods that run at query time • does not require complex models, data or techniques • significant, low risk improvements • useful in many situations • effectively controlled by how you choose to integrate click data over time • helps deal with many of the usual problems associated with collaborative methods
- 9. … but it’s complicated … • no it isn’t • click signal can be noisy, but there’s lots of it, it’s all real and it’s highly dynamic • just record appropriate clicks in a useful form for integration into your queries (e.g. fromID, toID pairs with a timestamp) • for more detail on how to go about applying these methods, see “Click-Through Filter” e.g. http://www.slideshare.net/pontneo/better-search-implementation- of-click-through-filter-as-a-query-parser-plugin-for-apache-solr- lucene
- 10. … but it’s complicated … • no it isn’t • click signal can be noisy, but there’s lots of it, it’s all real and it’s highly dynamic • just record appropriate clicks in a useful form for integration into your queries (e.g. fromID, toID pairs with a timestamp) • for more detail on how to go about applying these methods, see “Click-Through Filter” e.g. http://www.slideshare.net/pontneo/better-search-implementation- of-click-through-filter-as-a-query-parser-plugin-for-apache-solr- lucene