Implementation Ms Dynamics Crm For Construction Conglomerate
- 1. Industry - Construction & Real estate conglomerate The Customer Monitoring and controlling the marketing The Customer is a construction, real estate, and sales effort was an herculean task hospitality and infrastructure conglomerate, with for the top management as there is no a strong lineage focusing on quality, innovation, consolidated view of activities across the cost-effectiveness, eco-consciousness, group companies customer’s delight and adding value to The Solution stakeholders’ interests. They have 6 subsidiary PreludeSys’ team of Functional consultants group companies. The company has been able took stock of the current status by carrying to deliver performances that rank high on quality out an enablement study. After the study, the through its technology skills, domain expertise, team suggested the customer to go in for MS process focus and a commitment to long-term Dynamics CRM which can provide solution client relationships. The company is also enlisted for the problems faced by the customer. After in the CQRA-CIDC rating for its quality-intensive customer’s due diligence, he agreed to go projects. ahead with MS Dynamics CRM. PreludeSys’ teams carried out the implementation over a The Problem period of 3 months and made it live for the The Customer had 6 group companies in specific customer. The solution was able to solve the markets such as Construction, Real estate, problems faced by the customer. Hotels & Resorts, Retail Holdings, Ventures & Projects. Each of the companies had their own With the centralized solution, the sales marketing and sales team which had their own teams in each of the 6 companies were source of data. able to access the same set of data To manage leads/prospects data and their which enabled them to share their leads corresponding marketing information / contacts the sales staff used Microsoft Outlook & Marketing Campaigns and generation of Microsoft Excel extensively. Since the data marketing lists for the campaigns was was stored in individual desktops, information automated which in turn cut down the sharing across the group companies was a time to execute a campaign nightmare MS Dynamics CRM provides default Preparation and execution of various reports which helps in monitoring the marketing campaigns took longer time effectiveness of various marketing campaigns Ascertaining effectiveness of various By SMS Blast and Social Media (Facebook, marketing campaign was difficult Twitter) integration, the customer was able Integrating digital media communication to establish multi channel communication (SMS blast and Social Media) with traditional and leverage the marketing list across the approach was laborious and challenging various channels When the Customer executives needed to Dashboard Add-on integration with create custom reports, they often lacked the drill down functionality enabled the top skills required to build the queries or extract management to get a quick view of the status with an ability to deep dive on a information from the system case to case basis www.preludesys.com