Microsoft Dynamics CRM allows marketers to optimize efforts using flexible segmentation tools, intuitive campaign management, and insightful analytics to increase effectiveness. It provides marketers with a powerful CRM solution that integrates with Microsoft Outlook and Office. The software helps drive marketing efficiency through automated workflows, consistent follow-up, and enabling synergy with sales. Microsoft Dynamics CRM also helps target the right prospects through a 360-degree customer view, powerful segmentation, and data analytics.