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Microsoft Dynamics CRM
Power your marketing productivity

Optimize your marketing efforts using the familiar                     Become a Dynamic Business
and intelligent marketing capabilities of Microsoft
                                                                       Your People: Empower Your Marketers
Dynamics® CRM business software. Use flexible
                                                                       Provide your marketers with a powerful CRM
segmentation tools, intuitive campaign                                 solution that works the way they do. With a
management features, robust workflows, and                             native Microsoft® Outlook® client,
                                                                       embedded Microsoft Office features, and
insightful analytics to increase the effectiveness of                  role-based forms, Microsoft Dynamics CRM
your marketing programs.                                               minimizes busy work and gives your
                                                                       marketing staff more time for their core
                                                                       competency—driving effective marketing
                                                                       programs.
                                                                       Your Processes: Drive Marketing Efficiency
                                                                       Automate tasks, ensure consistent follow-up,
                                                                       and enable greater synergy with sales. With
                                                                       powerful workflow capabilities and guided
                                                                       processes, Microsoft Dynamics CRM helps
                                                                       your marketing organization automate lead
                                                                       distribution, ensure consistent follow-up,
                                                                       simplify approvals, and implement marketing
                                                                       best practices.
                                                                       Your Ecosystem: Target the Right Prospects
                                                                       Target the right prospects and direct more
                                                                       impactful communications and marketing
                                                                       programs. With a 360-degree customer
                                                                       view, powerful segmentation tools, and
                                                                       insightful analytics, Microsoft Dynamics
                                                                       CRM helps you create the right offer for
                                                                       the right audience.
       Improve lead generation and better visualize key metrics with
       comprehensive lead management and inline data visualization
                 capabilities in Microsoft Dynamics CRM.
“With Microsoft Dynamics                                     FAMILIAR: MARKETING THAT IS NATURAL AND PERSONAL
CRM we were able to                                          Native Outlook Experience: Improve efficiency by centrally managing email messages,
dramatically improve our                                     appointments, tasks, contacts, and customer information right from within Microsoft Outlook.
segmentation and targeting,                                  Improved Data Management: Expedite data import jobs and improve data quality with the
streamline our campaigns and                                 easy-to-use Data Import Wizard and embedded data cleansing capabilities.
significantly increase our lead                              Microsoft Office Productivity: Increase productivity with the many embedded Microsoft Office
conversion rate.”                                            features such as Excel® export/import, real-time data filtering, and contextual ribbons.
      CHRIS COOK                                             Pinpoint Segmentation: Identify high-probability prospects and instantly create targeted marketing
      Director of Database Marketing                         lists with powerful segmentation tools and conditional formatting rules.
      Portland Trail Blazers                                 Quick Campaigns: Enable your sales and marketing staff to rapidly create impromptu
                                                             campaigns by using pre-built campaign templates and the guided Quick Campaign feature.
                                                             Simplified Communications: Simplify your communications with built-in mail-merge
                                                             capability, email templates, and one-click conversion of email messages.

                                                             INTELLIGENT: INFORMATION THAT IS INSIGHTFUL AND ACTIONABLE
                                                             Campaign Life Cycle Management: Define and track campaign budgets, tasks, activities, and
“With Microsoft Dynamics                                     collateral with holistic campaign management capabilities.
CRM, we can ensure that                                      Intelligent Lead Management: Seamlessly track lead details across the organization, zero in
no leads fall through the                                    on high probability leads, and instantly route them to the most appropriate resource.
cracks. And with more                                        Streamlined Processes: Simplify lead qualification, budget approvals, and follow-up actions
efficient and more targeted                                  with flexible workflows and guided dialogs.
marketing, we’re better                                      Holistic Response Tracking: Drive closed-loop campaign execution by easily tracking
equipped to turn leads into                                  responses and converting email responses to leads or opportunities with just a click.
loyal, long-term customers.”                                 Real-Time Insight: Track key performance indicators (KPIs) and better articulate marketing
                                                             return on investment with real-time dashboards, pre-built reports, and inline data visualization.
      NIKOS PAPAGAPITOS
      Manager of Technological                               Comprehensive Goal Management: Instantly track key goals like lead generation, lead
      Development and Special Projects                       conversion, and response rates against pre-defined goals for greater insight.
      Travel Dynamics International
                                                             CONNECTED: MARKETING THAT IS INTEGRATED AND COLLABORATIVE
                                                             Permission Marketing: Streamline your permission marketing efforts through automatic
                                                             tracking of opt-in/opt-out preferences and the Internet Lead Capture feature.
                                                             Insightful Connections: Uncover new leads, identify influencers, and better understand social
                                                             trends with the Connections feature and the Social Connector.
                                                             Centralized Document Management: Fast-track the creation of marketing plans, campaign
                                                             collateral, and other documents with comprehensive document management capabilities.
“With Microsoft Dynamics                                     Improved Collaboration: Foster greater team collaboration and improve campaign relevancy
CRM, we were able to match                                   with powerful teaming capabilities and real-time communication tools.
sales to leads 25% faster, and                               Seamless Event Management: Improve the effectiveness of marketing events and easily track
report on campaign results and                               attendee data with built-in event management capabilities.
ROI in real time.”                                           Mobile Productivity: Access campaign information, marketing budgets, and other
           JOHN JOHNSTON                                     information using any web-enabled mobile device or through the built-in offline capability.
           Marketing Manager
           Volvo                                             GET STARTED TODAY
                                                             Try Microsoft Dynamics CRM today:
                                                                        http://crm.dynamics.com
                                                             Explore the Microsoft Dynamics CRM Marketplace:
                                                                        http://www.microsoft.com/dynamics/marketplace
                                                             Join the Microsoft Dynamics CRM Community:
                                                                        http://crm.dynamics.com/en-us/communities/crm-community.aspx




MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED, OR STATUTORY, AS TO THE INFORMATION IN THIS DOCUMENT.
© 2010 Microsoft Corporation. All rights reserved.
Microsoft, Excel, Microsoft Dynamics, the Microsoft Dynamics logo, and Outlook are trademarks of the Microsoft group of companies.

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Power your Marketing Productivity - Microsoft Dynamics CRM

  • 1. Microsoft Dynamics CRM Power your marketing productivity Optimize your marketing efforts using the familiar Become a Dynamic Business and intelligent marketing capabilities of Microsoft Your People: Empower Your Marketers Dynamics® CRM business software. Use flexible Provide your marketers with a powerful CRM segmentation tools, intuitive campaign solution that works the way they do. With a management features, robust workflows, and native Microsoft® Outlook® client, embedded Microsoft Office features, and insightful analytics to increase the effectiveness of role-based forms, Microsoft Dynamics CRM your marketing programs. minimizes busy work and gives your marketing staff more time for their core competency—driving effective marketing programs. Your Processes: Drive Marketing Efficiency Automate tasks, ensure consistent follow-up, and enable greater synergy with sales. With powerful workflow capabilities and guided processes, Microsoft Dynamics CRM helps your marketing organization automate lead distribution, ensure consistent follow-up, simplify approvals, and implement marketing best practices. Your Ecosystem: Target the Right Prospects Target the right prospects and direct more impactful communications and marketing programs. With a 360-degree customer view, powerful segmentation tools, and insightful analytics, Microsoft Dynamics CRM helps you create the right offer for the right audience. Improve lead generation and better visualize key metrics with comprehensive lead management and inline data visualization capabilities in Microsoft Dynamics CRM.
  • 2. “With Microsoft Dynamics FAMILIAR: MARKETING THAT IS NATURAL AND PERSONAL CRM we were able to Native Outlook Experience: Improve efficiency by centrally managing email messages, dramatically improve our appointments, tasks, contacts, and customer information right from within Microsoft Outlook. segmentation and targeting, Improved Data Management: Expedite data import jobs and improve data quality with the streamline our campaigns and easy-to-use Data Import Wizard and embedded data cleansing capabilities. significantly increase our lead Microsoft Office Productivity: Increase productivity with the many embedded Microsoft Office conversion rate.” features such as Excel® export/import, real-time data filtering, and contextual ribbons. CHRIS COOK Pinpoint Segmentation: Identify high-probability prospects and instantly create targeted marketing Director of Database Marketing lists with powerful segmentation tools and conditional formatting rules. Portland Trail Blazers Quick Campaigns: Enable your sales and marketing staff to rapidly create impromptu campaigns by using pre-built campaign templates and the guided Quick Campaign feature. Simplified Communications: Simplify your communications with built-in mail-merge capability, email templates, and one-click conversion of email messages. INTELLIGENT: INFORMATION THAT IS INSIGHTFUL AND ACTIONABLE Campaign Life Cycle Management: Define and track campaign budgets, tasks, activities, and “With Microsoft Dynamics collateral with holistic campaign management capabilities. CRM, we can ensure that Intelligent Lead Management: Seamlessly track lead details across the organization, zero in no leads fall through the on high probability leads, and instantly route them to the most appropriate resource. cracks. And with more Streamlined Processes: Simplify lead qualification, budget approvals, and follow-up actions efficient and more targeted with flexible workflows and guided dialogs. marketing, we’re better Holistic Response Tracking: Drive closed-loop campaign execution by easily tracking equipped to turn leads into responses and converting email responses to leads or opportunities with just a click. loyal, long-term customers.” Real-Time Insight: Track key performance indicators (KPIs) and better articulate marketing return on investment with real-time dashboards, pre-built reports, and inline data visualization. NIKOS PAPAGAPITOS Manager of Technological Comprehensive Goal Management: Instantly track key goals like lead generation, lead Development and Special Projects conversion, and response rates against pre-defined goals for greater insight. Travel Dynamics International CONNECTED: MARKETING THAT IS INTEGRATED AND COLLABORATIVE Permission Marketing: Streamline your permission marketing efforts through automatic tracking of opt-in/opt-out preferences and the Internet Lead Capture feature. Insightful Connections: Uncover new leads, identify influencers, and better understand social trends with the Connections feature and the Social Connector. Centralized Document Management: Fast-track the creation of marketing plans, campaign collateral, and other documents with comprehensive document management capabilities. “With Microsoft Dynamics Improved Collaboration: Foster greater team collaboration and improve campaign relevancy CRM, we were able to match with powerful teaming capabilities and real-time communication tools. sales to leads 25% faster, and Seamless Event Management: Improve the effectiveness of marketing events and easily track report on campaign results and attendee data with built-in event management capabilities. ROI in real time.” Mobile Productivity: Access campaign information, marketing budgets, and other JOHN JOHNSTON information using any web-enabled mobile device or through the built-in offline capability. Marketing Manager Volvo GET STARTED TODAY Try Microsoft Dynamics CRM today: http://crm.dynamics.com Explore the Microsoft Dynamics CRM Marketplace: http://www.microsoft.com/dynamics/marketplace Join the Microsoft Dynamics CRM Community: http://crm.dynamics.com/en-us/communities/crm-community.aspx MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED, OR STATUTORY, AS TO THE INFORMATION IN THIS DOCUMENT. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Excel, Microsoft Dynamics, the Microsoft Dynamics logo, and Outlook are trademarks of the Microsoft group of companies.